By
George GerbaDecember 8, 2017
For 20 years the quest and definition of Ambient Intelligence (AmI) has been the purview of think tanks and device manufacturers. Defined in the 1990’s by Eli Zelkha and a team at Palo Alto Ventures, the pursuit of pervasive presence for humans and responsive connection with the computed environment has been the goal of multinationals and government entities. Most recently, the concept of creating environments that are responsive to the presence of individuals is making its way into the consumer electronics and personal computing space, which we expect will make a compelling splash next month at CES in Las Vegas. Continue reading CES to Offer New Take on the Future of Ambient Experiences
By
Debra KaufmanDecember 8, 2017
Facebook has resisted the practice of pre-roll ads. Now, according to knowledgeable advertisers, in a major shift the company says it plans to test such ads for Watch shows. The ban on pre-roll ads came directly from chief executive Mark Zuckerberg who stressed that users came to the site to look at a feed, not watch one specific piece of content. This year, however, Facebook debuted Watch, where TV studios, publishers and celebrities can try to sell advertising against their shows, an ideal format for pre-roll ads. Continue reading Facebook Lifts Ban on Pre-Roll Ads, in Beta Tests for Watch
By
Debra KaufmanDecember 7, 2017
Qualcomm just showcased Asustek Computer and HP laptops with mobile phone chips that allow their wireless connections to use battery power so sparingly that they can go for days between charges. That’s part of the chip titan’s strategy to break Intel’s dominance in the laptop market, where 90 percent ship with Intel chips. By using mobile chips, says Qualcomm, the company hopes to create a new kind of PC that represents a new category. Qualcomm aims to expand in this market through its purchase of NXP Semiconductors. Continue reading Qualcomm, Microsoft Debut Laptops Powered by Mobile Chips
By
Debra KaufmanDecember 6, 2017
Facebook has introduced Messenger Kids, a new messaging app for children aged 6 to 12, in response to safety concerns from parents about Messenger. Some experts, however, are dubious that children that young should have any social media access at all. Messenger Kids is a standalone chat and messaging app that lets children send texts, messages and videos to contacts that have been approved by parents, who download the app on a child’s tablet or smartphone and control it from their own Facebook accounts. Continue reading Experts Voice Concern About Facebook’s Social App for Kids
By
Erick MoenDecember 4, 2017
Cars are still the obvious centerpiece of the LA Auto Show (December 1-10), but, increasingly, the hackers are starting to outnumber the gearheads. At AutoMobility LA, a four-day preview event for industry insiders and press preceding the consumer-focused show, cybersecurity and artificial intelligence were talked about with the same frequency as horsepower and mpg. Show organizers stressed the importance of bringing together “the entire new mobility ecosystem” and showcased a number of startups with vehicle debuts mixed in. Additionally, the event featured the first ever hackathon at an auto show. Continue reading New Technology Is a Clear Focal Point of 2017 LA Auto Show
By
Rob ScottNovember 29, 2017
In an effort to foster growth of video communities, Facebook recently rolled out its Facebook Creator app, providing social influencers with tools for creating feature-rich content. Available to all on iOS (and soon on Android), the product is an update and rebrand of the Facebook Mentions app, originally only offered to verified public figures. The new app includes enhanced fan engagement tools to help influencers add intros and outros to their streaming video broadcasts, cross-posting to Instagram and Twitter, and a central inbox for Facebook, Instagam and Messenger. Creator also features expansive analytics. Continue reading Facebook Creator App Offers Tools to Fine-Tune Social Video
By
Seth LevensonNovember 28, 2017
Amazon Web Services announced a new service called Amazon Sumerian during the kick-off event for its AWS re:Invent conference in Las Vegas. The service was created for developers to quickly and easily build virtual reality, augmented reality and 3D applications with minimal coding for a range of platforms including browsers, head-mounted displays, mobile devices and digital signs. Initially, Sumerian-built apps will run on any browser that supports WebGL or WebVR rendering, which includes Google’s Daydream, HTC Vive, Oculus Rift and iOS devices. Continue reading AWS Debuts Amazon Sumerian to Build VR, AR and 3D Apps
By
Debra KaufmanNovember 28, 2017
The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy
By
Debra KaufmanNovember 22, 2017
According to Cisco, video accounted for 69 percent of all Internet traffic in 2017. That percentage will probably grow as 5G, the next generation wireless network, begins to debut in 2019 and 2020, enabling high-resolution video on mobile devices. Advertisers are already dealing with the often-complex parameters of video messaging, including how long the video should be, where it should be placed and how to compete with Internet technology behemoths in an increasingly “hot” market. In this environment, social media will also evolve. Continue reading As Internet Video Dominates, Seven Trends to Expect in 2018
By
Hank GerbaNovember 20, 2017
Amazon’s new AR addition to its iOS app, called “AR View,” allows customers the ability to visualize products in their own home. Thousands of products are viewable across a range of categories for both the office and home. By utilizing Apple’s ARKit, the experience unfolds in real-time, allowing the customer to rotate both the object and change its perspective. By introducing the new feature, Amazon joins other retailers such as Target and IKEA that have all recently introduced augmented shopping experiences to their mobile platforms. Continue reading Amazon Introduces New ARKit Shopping Feature to iOS App
By
Debra KaufmanNovember 16, 2017
The FCC is scheduled to vote today on the long-awaited ATSC 3.0 broadcast standard. On the eve of the vote, privacy advocates have expressed concern that the standard allows broadcasters to harvest data about individual viewing habits so that advertisers can target their pitches, and there are no rules governing how broadcasters handle the data. In its 109-page proposal for the new rule, the FCC does not mention the issue of privacy. Broadcasters perceive the rule as a way to catch up to Facebook, YouTube, Amazon Prime and others. CTA president Gary Shapiro defends the standard and suggests the vote is being politicized due to the Sinclair-Tribune merger proposal. Continue reading Consumer Groups Say Next Gen TV Standard Ignores Privacy
By
Rob ScottNovember 16, 2017
Amazon has decided to cancel its plans to create an online streaming service that would have bundled broadcast and cable TV networks. The decision was reportedly based on the challenges involving how to generate a profit from the proposed service. The e-commerce giant has also experienced difficulties drawing interest from networks for its Amazon Channels a la carte TV platform. The company has been looking to leverage more television content, especially to attract younger cord cutters who are increasingly viewing media on mobile devices. Continue reading Amazon Cancels Plans to Launch a Skinny Bundle TV Service
By
Debra KaufmanNovember 16, 2017
After studying when, where and how people consume its content, Netflix found in its most recent data that 67 percent of U.S. users are now watching content not in their living room, but out in the world. The practice has been dubbed “Netflixing in Public.” In a sense, this isn’t new. In 2015, the Pew Research Center found that 77 percent of Americans thought it was fine for people to use their cellphones while walking down the street and 75 percent also approved of using them on public transportation. Continue reading Netflix Survey Shows Erosion Between Private, Public Viewing
By
Rob ScottNovember 15, 2017
Google-owned YouTube has announced a new partnership with Ticketmaster that steers music fans to concert tickets and tour info via the YouTube video pages of musical acts. Upcoming North America tour dates and nearest shows for hundreds of artists are now available in the description section of the acts’ posted videos. By clicking on the related “tickets” button for a specific show, YouTube users will be directed to the Ticketmaster site for purchase options. The new feature is available on both web and mobile versions. YouTube is planning international expansion and additional artist-to-fan connections. Continue reading YouTube Now Offers Concert Information, Ticketmaster Links
By
Rob ScottNovember 14, 2017
AT&T and Verizon announced they are partnering with New York-based Tillman Infrastructure to build hundreds of new cell towers that will be introduced to locations presently in need of additional coverage. The towers will be built to suit AT&T and Verizon. The two telecom leaders plan to lease and co-anchor the towers, and possibly relocate equipment from their current towers. Construction on the first towers is scheduled to begin early in 2018, with installation of equipment and operation to begin shortly after. Continue reading AT&T, Verizon and Tillman to Build Hundreds of Cell Towers