The bulk of advertisers’ dollars still end up on television, but digital advertising is playing catch-up. Most recently, Facebook revealed quarterly revenue numbers that jumped 39 percent, nearly three-fourths of which comes from advertising on mobile devices. Users are spending an increasing amount of time on Facebook and Facebook-owned properties such as Instagram and Messenger. That coincides with advertisers’ interest in digital advertising’s ability to more narrowly target specific demographics. Continue reading Facebook, Google Capture Major Share of Advertising Dollars

Unnamed sources report that Microsoft has agreed to invest in Uber. Although details are not yet public, the company is expected to invest a significant portion of the upcoming $1 billion funding round that values Uber at around $51 billion. That new funding round — and the valuation — makes Uber one of the most highly valued private companies ever, along with startups such as Xiaomi, a Chinese electronics company valued at around $45 billion and Airbnb, valued at more than $24 billion. Continue reading Microsoft Reportedly Plans to Invest Significant Sum in Uber

Starting next season, the NBA will let fans watch individual out-of-market games for $6.99 on smartphones, tablets and PCs, as well as from any cable or satellite provider that offers NBA’s League Pass. Providers such as AT&T, Comcast, DirecTV, Dish, Time Warner Cable and Verizon currently offer League Pass. A $120 package for all out-of-market games of an individual team will also be available. Although $6.99 per game is not exactly cheap, it may be a good deal for fans who want to watch a particular matchup, and costs only a fraction of League Pass. Continue reading NBA to Offer Individual Out-Of-Market Games for First Time

JustWatch launched in February as a free search engine to help cord cutters and others find where to legally watch their favorite TV shows and movies online. The app, which recently expanded to mobile and is available on iOS and Android, allows users to filter by streaming subscription services such as Netflix and Amazon Prime Instant Video in addition to tracking rental and purchase options via services including Google Play, iTunes and Vudu. The app alerts users when new content arrives on their preferred service. Continue reading JustWatch Goes Mobile with App to Track Movies, TV Shows

U.S. Senator Al Franken (D-Minnesota) highlighted the findings of a just-released GAO (Government Accountability Office) report focusing on the privacy implications of facial recognition technology. The report details concerns about the practices of companies that collect, use and store massive amounts of personal information. Franken, chair of the Judiciary Subcommittee on Privacy Technology and the Law, pointed to the report’s findings as more proof that federal standards are needed. Continue reading GAO Report Looks at Privacy Concerns of Facial Recognition

Twitter recently introduced new tools designed to help marketers identify events appropriate for their brands, create advertising content relevant to those events, and target users who would be interested in such events. For example, an advertiser could use Twitter’s event calendar to research the Oscars, the Olympics or Mother’s Day, and the users who would be interested in those events, and then review which tweets resonated best with those users in the past in order to help build an effective ad campaign. Continue reading Twitter Pitches Event-Based Ad Tools for Targeting Audiences

Intel and Micron Technology announced that they have developed a new memory chip technology that will increase performance up to 1,000 times faster than today’s technology. If proven true, the new chip technology, named 3D XPoint, could offer tremendous new capabilities for computers, smartphones and other electronics. 3D XPoint is not as fast as DRAM (dynamic random access memory), but stores 10 times more data and also, similar to current NAND flash memory, retains data even after devices are powered off. Continue reading New Intel, Micron Chips Said to Offer Big Performance Gains

According to new data released by the American Customer Satisfaction Index, user satisfaction with social media platforms is on the rise, led by Facebook’s recent success with its mobile app and improved ad targeting. In terms of customer satisfaction, Facebook was ranked the lowest social media site in 2012, but has since worked its way up to the middle of the pack, behind Pinterest, Wikipedia, YouTube, Instagram and Google+ (in that order). ACSI currently has Facebook ranked ahead of Twitter, Tumblr and LinkedIn. Continue reading ACSI: Customer Satisfaction of Facebook Users on Upswing

Verizon Communications has signed a multiplatform deal with HBO that will allow the telecom to offer HBO’s standalone streaming video service to more than 100 million wireless customers in addition to non-Verizon mobile device users. Verizon will offer HBO Now on its upcoming mobile video platform (reportedly to be called Go90) and to its DSL and FiOS broadband customers for $15 a month. Verizon is the latest distributor for HBO’s OTT offering, which initially launched in early April with Apple and Cablevision Systems. Continue reading Verizon to Offer HBO Now to Broadband, Mobile Video Subs

In a first, CBS will live-stream all the Super Bowl ads for its February 7, 2016 broadcast of Super Bowl 50. Super Bowl sponsors will also see online hits and TV ratings coupled, which, up until now, have been separated between Nielsen ratings for TV and other means for online. CBS is also seeking a hike in the cost of placing an ad in the Super Bowl, from at least $4.5 million to $4.7 million for a 30-second spot. This represents another record price since last year when NBC asked between $4.4 million and $4.5 million. Continue reading CBS to Live-Stream Super Bowl Ads, Link Online/TV Ratings

Nokia Technologies launched a 360-degree 3D VR camera targeted at professional content creators, and, in the process, rebranded itself. The company sold its mobile phone business to Microsoft in 2013. The new VR camera, dubbed OZO, which was unveiled in Hollywood and is slated for a Fall 2015 release, features eight lenses, each of which captures 2Kx2K resolution, and eight microphones to capture and create spatial audio. Nokia also plans to enable live broadcasting to VR headsets. Continue reading Nokia Introduces 360-Degree VR Camera for Pro Filmmakers

According to a new report from eMarketer, photo and video sharing app Instagram, which does not have a desktop ad product, is projected to bring in $595 million in mobile advertising revenue worldwide this year. The report predicts the Facebook-owned network will reach $1.48 billion in mobile ad revenue in 2016 and $2.81 billion the following year. By 2017, eMarketer expects Instagram will account for more than 10 percent of Facebook’s total ad revenue and, in the U.S., Instagram will have higher net mobile display ad revenues than Google and Twitter.

Continue reading Instagram to Generate $595M in Mobile Ad Revenue in 2015

Facebook plans to ramp up its efforts to provide free basic Internet on mobile devices, after successfully debuting the application through its Internet.org platform in 17 developing countries. The company will launch a dedicated portal for mobile operators to offer the service under Internet.org, which has brought nine million people online in the last year. Facebook hopes to bring an estimated 4.5 billion people online in Latin America, Asia and Africa. The platform offers free pared-down Web services and Facebook’s social network and messaging. Continue reading Facebook Continues its Push to Deliver Free Mobile Internet

Twitter’s live video streamer Periscope updated its iOS app this week to include a new mute feature that prevents users from being interrupted by new broadcast notifications. Version 1.1.3 also brings a refreshed global feed for discovering streams around the world, the ability to access your broadcast stats from previous streams (not just at the conclusion of a broadcast), the option of language preferences in profile settings, and Handoff support that allows users to initiate viewing on one device and pick up the same stream on another device. Continue reading Periscope Releases Several New Features in iOS App Update

ABI Research projects that 43 million virtual reality devices will ship by 2020. Compare that to the 1.5 million Google Cardboards expected to ship by the end of 2015. That virtual reality and augmented reality is growing is no surprise, given the involvement of major industry players including Google, Samsung, Microsoft and Facebook. But perhaps nothing paints a better picture of VR’s growing clout than a look at the number of devices predicted to ship, from Oculus Rift’s head-mounted display to Google Cardboard’s inexpensive glasses. Continue reading Report Estimates 43 Million VR/AR Devices to Ship by 2020