Microsoft plans to integrate its Windows Mixed Reality technology into the Xbox One and the next iteration of the Xbox (currently codenamed “Project Scorpio”), coming out next year. Windows Mixed Reality tech powers Microsoft’s HoloLens AR headset, as well as AR and VR headsets from other manufacturers. Acer is making a Windows Mixed Reality headset that can support both VR and AR experiences. Microsoft will compete with Sony’s Playstation VR and others in the VR gaming space. Continue reading Mixed Reality Technology Is Coming to Xbox Game Consoles

Microsoft has come up with a new camera rig that allows HoloLens mixed reality app makers to capture video from a HoloLens and make it easier to show a person interacting with that app, something Microsoft dubs “spectator view.” The details of the hardware-software combo were published as open source on the HoloLens’ GitHub page. The HoloLens headset is wireless, which lets the user move around the room freely, and is based on four cameras, lightly tinted lenses and a holographic processing unit. Continue reading Microsoft Camera Rig Gives HoloLens Developers Video Hack

While most consumers may currently think of gaming or video when they hear “augmented reality,” retailers are experimenting with a new batch of AR apps that leverage mixed reality tech. For example, Amazon’s Product Preview lets shoppers visualize different TV sizes and brands in their homes, Lowe’s Vision accepts measurements to map out placement of kitchen appliances, and WayfairView helps consumers place new sofas and cabinets with their existing furniture. Gap plans to launch DressingRoom on Google Play at the end of the month, providing users with the ability to dress virtual mannequins with different clothing options. Continue reading Retailers Push AR Shopping Apps for Tango-Equipped Phones

The primary takeaway from the companies showing in the AR and VR Marketplaces in LVCC South Hall was that many new products look similar to last year’s devices, but they offer significant improvements that will make the experience they deliver more compelling. Mobile VR headsets are finding ways to capture lean-in movement, blurring the difference between new offerings and the high-end VR HMDs such as Oculus Rift and HTC Vive. AR glasses are getting lighter, clearer and brighter. And startups are exploring opportunities to bring VR and AR experiences into current social media platforms and build on media sharing habits. At CES this week, we learned compelling news from the likes of ODG, Zeiss, Lumus, Vuzix, DTS and others. Continue reading Companies Showcase Next Wave of AR and VR at CES 2017

Niko Chauls, director of emerging technology for the USA Today Network, and David Hamlin, executive producer of the “VRtually There” series, sat with ETC’s Phil Lelyveld for a one-hour conversation at CES. USA Today Network has the largest newsgathering force in the U.S., comprised of 109 local properties plus USA Today. Chauls has a near-term goal of delivering 360-degree segments reliably on a weekly basis. He sees a reliable flow of quality 360-degree content as the key to both growing the audience and attracting advertising sponsors. Hamlin would like to gear his team up to deliver three stories per week. He reiterated that it is good storytelling that builds the audience and attracts advertisers. Continue reading Industry Vets Discuss Goals of Producing Immersive Content

Microsoft is planning a push into VR this year with its Windows Holographic software and Windows-compatible VR headsets. At CES, Chinese consumer tech company Lenovo is previewing its own upcoming headset based on the Windows Holographic platform (users will need a PC with Windows 10), which is expected to launch during the second half of 2017. Priced under $400, it seems Lenovo is looking to compete with the Oculus Rift, HTC Vive and PlayStation VR. Interestingly, the unnamed Lenovo headset will also feature the ability to run some augmented reality experiences using external cameras. Continue reading Lenovo Plans to Launch Windows VR Headset Later This Year

Until “Pokémon Go” burst onto the scene last summer, augmented reality was developing quietly in the shadow of virtual reality. With the spike of awareness around the success of “Pokémon Go,” we are rapidly redefining and evolving our ideas of what an AR experience can be. The AR landscape includes developers, storytellers, world builders, platforms and SDKs, apps and browsers, glasses and lenses, image recognition, spatial audio and spatial awareness tech, haptic feedback and other sensory input/output tools, agencies, research institutions, and more. We expect AR to be a major topic at next month’s CES 2017. Continue reading AR Experiences a Breakout Year, More to Come at CES 2017

Microsoft will provide a full version of Windows 10, with desktop app support, to ARM chipsets with the expectation that ARM-based laptops will be the first adopters. Microsoft recently demonstrated Windows 10 on a Qualcomm Snapdragon 820 chip, with support for HD video playback, Adobe Photoshop and Microsoft Office. With emulation of x86 desktop apps, the consumer experience is unchanged. Although laptops will likely be the first, some believe it’s a harbinger of Microsoft turning a smartphone into a “real PC.” Continue reading Microsoft to Roll Out Full Windows 10 Version for Smartphones

A future ambient business model would change the way we think about screens, mobile and IoT in a post-device world — an emerging reality that we expect to see illustrated at CES 2017. Recently, a look at what it means for businesses to operate in a post-device world has surfaced in forward-thinking analyses. Specifically, some reports have examined how Apple continues to prosper as customers increasingly do almost everything on anything. At UBS, analyst Steve Milunovich thinks Apple is already moving towards an ambient (present on all sides) paradigm, with a proliferation of devices that increasingly allow you to interoperate seamlessly across a full range of digital formats. In this new paradigm, the real growth will likely be extensions of services. Continue reading Ambient Paradigm Has Implications for Media & Entertainment

Google is getting closer to creating a headset ideal for augmented reality, according to knowledgeable sources. The company established a team to develop a VR headset that doesn’t require a computer or smartphone, and now is reportedly integrating eye tracking and sensors/algorithms that will map out the real-world space in front of a user. In related news, Google bought eye-tracking company Eyefluence. The headset under development is separate from the company’s recently debuted Daydream VR platform. Continue reading Google Develops Standalone Headset for Augmented Reality

Disavowing popular wisdom that it doesn’t pay to be too specific, Oculus chief scientist Michael Abrash delineated what virtual reality tech will look like in 2021 at the Oculus Connect 3 conference last week. With the caveat that he would be proved “wrong about some of the specifics,” Abrash described a high-end VR future that includes 4K x 4K resolution per eye and 140-degree field of view displays, foveated rendering, personalized audio encoding, and “augmented virtual reality.” Abrash was the final speaker in a keynote session that stretched past two hours. Continue reading Oculus Chief Scientist Predicts the Future of VR Platform Tech

Japan is on track to become a virtual reality powerhouse, largely due to the imminent release of Sony PlayStation VR. Mixed-reality theme parks, VRcades, augmented reality, and VR retail applications are all gaining traction. Gumi, GREE and Colopl, which has made about 30 VR investments, are a few of the major domestic VR investors. One VR startup, FOVE, a pioneer in eye tracking, has already raised $11 million; its chief executive Yuka has been featured in Forbes and SoftBank’s Taizo Son, chairman/founder of mobile gaming company GungHo, is one of its investors.

Continue reading Japan Emerges as Hub for Virtual Reality Culture, Innovations

An update to the Windows 10 operating system will enable PC users to jump into mixed reality next year when their computers run the Windows Holographic shell Microsoft introduced in early 2015. “The update will allow users to multi-task in mixed reality environments, which combine traditional 2D Windows 10 apps with immersive, 3D graphical environments,” notes TechCrunch. “These will be enabled via a range of ‘6 degrees of freedom devices,’ input devices that add positional tracking to other more traditional forms of input, like clicking and pointing.” The team is also looking to make this available to PCs that do not currently have the necessary specs to run full-scale virtual reality. Continue reading Windows 10 Update to Include Windows Holographic Access

At the Intel Developer Forum, the company showed several new technology projects, including Project Alloy, an unusual “mixed reality” headset; a quadcopter “ready-to-fly” drone aimed at software developers; and a new Joule maker board designed as a platform for computer vision products. The company, which plans to collaborate with Microsoft on the mixed reality headset, says it does not need to be connected to a high-powered personal computer, as do other headsets, most notably Oculus Rift. Continue reading Intel Unveils Mixed Reality Headset, Drone, Joule Maker Board

Magic Leap has not yet set a date to unveil its mixed reality technology, and didn’t do so at a recent Fortune conference in Aspen. There, Magic Leap founder/chief executive Rony Abovitz and chief marketing officer Brian Wallace said the technology is “very real” and “not a research project anymore.” Some listeners detected a hint that a product might be released this fall, but Abovitz and Wallace never made an overt statement. The most they would say is that the public would see its products “soonish.” Continue reading Magic Leap Still Mum on Release Date, Describes Production