HTC is launching an advertising service for VR developers for use on the Viveport platform. The VR Ad Service allows developers to place video ads, banner ads, 360-degree video and cinema-scale ads into their VR experiences, integrating them as in-app scenarios or into pre-loads or post-experience slots. Another possibility would be to place ads onto 3D models in the VR experience, such as on a character’s T-shirt. End users may chafe at ads, but they may fund VR experiences that might otherwise never be made. Continue reading HTC Rolls Out Advertising Service for Viveport VR Developers

Millennials are paying as much as $50 per hour to be locked in a room that they can only exit by cooperatively solving puzzles. This kind of immersive entertainment has similarities with games, live theater and virtual reality experiences, and is becoming increasingly popular. Among the most notable examples is Sleep No More, a UK immersive theatrical experience that has been a huge hit since it opened in 2011. Director and live experience entrepreneur Michael Counts is making the most of the trend. Continue reading Escape Rooms Feed Appetite for More Immersive Experiences

Taiwanese phone manufacturer HTC has rolled out its anticipated monthly subscription service for virtual reality content, including video games and short interactive films. For a $7 per month fee, users can download up to five VR titles a month from the online Viveport store. HTC is positioning the new service as a way for customers to try out an app before they decide to purchase it. The service is only available to owners of the HTC Vive VR headset. Among the titles initially available are “Everest VR” and “Mars Odyssey.” Continue reading HTC Unveils Subscription Service for Vive VR Headset Users

In an effort to jumpstart sales, Facebook-owned Oculus VR is slashing $100 off the price of its Rift virtual reality headset and its Touch motion controllers. The Rift headset will be lowered to $499, while the Touch drops to $99. Consumers will still need a computer with enough power to support the Rift. When the headset launched last spring, consumers were surprised by the $599 price tag. According to Jason Rubin, Oculus VR head of content, recent surveys indicate that cost has been the primary obstacle to sales. Facebook CEO Mark Zuckerberg believes VR will take at least 10 years to become our next computing platform. Continue reading Facebook Drops Price of its Rift VR Headset to Spur Adoption

HTC opened its Viveport VR subscription service to developers, to allow them to register games and VR experiences in advance of the service’s launch, expected in the next few weeks. Since the service was first announced at CES 2017, HTC has accumulated a list of more than 14,000 consumers who wish to be notified of the launch. HTC has not announced final pricing for the service but it reportedly will be similar to fees charged by Netflix and Spotify. The monthly fee will offer a limited number of games and experiences. Continue reading HTC Viveport VR Service Now Open to Developers, Publishers

The HTC Vive, a room-scale virtual reality headset, is expanding its feature set to include wireless functionality and peripheral devices. The company has announced that the TPCast adapter will grant the Vive fully wireless capabilities without introducing noticeable latency or degraded image quality. Developed internally and produced by TPCast, the device promises up to two hours of battery life, with the possibility of upgrading to an “XL” battery providing up to five hours. The included transmitter sends an uncompressed signal directly to a receiver mounted on top of the strap that holds the Vive to the user’s head, and the battery pack fits easily in a pocket. The TPCast will ship in Q2 of this year, and will cost $249. Continue reading HTC Announces Wireless Tracking for Vive, Adds Peripherals

According to SuperData Research, games were a $91 billion global market in 2016, with mobile games accounting for $41 billion (about 18 percent). In second and third place, retail games were valued at $26 billion, and free online games at $19 billion. SuperData also noted virtual reality, e-sports and gaming video content, all of which were characterized as small but growing fast, thus promising for 2017. “Monster Strike,” “Pokémon Go” and “Clash Royale” were among the blockbuster hits that made mobile games a winning category. Continue reading Global Game Industry Earned $91 Billion in Revenues in 2016

HTC Vive is now wireless, with an add-on tetherless upgrade from TPCAST, a startup with HTC’s VR accelerator, Vive X. The wireless kit was for sale on Vive’s Chinese website, and quickly sold out; Vive did not reveal how many units were for sale. Priority was given to potential buyers with a valid Vive serial number. Priced at 1,499 RMB (~$220) plus shipping, the wireless add-on will begin to ship in the first quarter of 2017 to those who pre-ordered. Other companies are said to be working on wireless upgrades to Vive. Continue reading HTC Vive Now Wireless with Add-On Upgrade From TPCAST

A visitor to New York City’s Westfield World Trade Center Mall will have the opportunity to view a variety of virtual reality films for free. The Mall, in partnership with Tribeca Enterprises, launched a free pop-up virtual reality arcade, offering eight viewing stations with several short immersive films. Virtual reality has failed to catch on in numerous iterations over the last 60 years, and some experts now say that the virtual reality arcade, gaining in popularity in different parts of the world, may save today’s VR from that same fate. Continue reading Arcades Introduce Virtual Reality Entertainment to Consumers

At his MIPCOM TV keynote, Sony president/chief executive Kazuo Hirai talked about the importance of virtual reality to the company, singling out its PlayStation VR headset; director Ang Lee’s “Billy Lynn’s Long Halftime Walk,” which was shot in 3D 4K at 120 frames per second; and VR experiences tied to its movies, including “Ghostbusters,” “The Walk” and “Goosebumps.” Kando, the Japanese concept of stimulating emotional response in people, says Hirai, is at the center of what Sony wants to create in all its work. Continue reading Sony Doubles Down on VR with ‘Billy Lynn’ and PlayStation VR

On October 13, Sony will release its PlayStation VR headset to be used with the PlayStation 4 game console and PlayStation camera that detects body movements. Sony’s Move wand-like motion controllers allow the user to interact with virtual objects. Tech experts agree that one positive note is PlayStation VR’s $399 sticker price, which is less expensive than rival models from HTC and Oculus. They’re also enthused that Sony is debuting the hardware with a significant number of game titles. Continue reading Sony PlayStation VR Launches Next Week with Slate of Games

The Obama administration has announced its Advanced Wireless Research Initiative, a government-funded $400 million seven-year project aimed at developing 5G wireless networking technology, with speeds 100 times faster than today’s 4G and LTE networks. As stated, the project also wants to “maintain U.S. leadership and win the next generation of mobile technology.” The National Science Foundation will lead the project, and other commercial partners including Samsung and carriers will participate. Continue reading Advanced Wireless Research Initiative to Develop 5G Networks

HTC helped put together the Virtual Reality Venture Capital Alliance, a coalition of 28 venture capital firms committed to investing $10 billion in virtual reality, augmented reality and mixed reality startups. Among the companies joining the consortium are Sequoia Capital, well known for investing in tech giants Apple and Intel; Matrix Partners; and 500 Startups. Prior to this, HTC — which created the Vive VR headset — had pledged more than $100 million to the nascent VR industry. HTC has since spun off Vive into its own separate company. Continue reading Virtual Reality Venture Capital Alliance to Support VR Startups

By the end of the year Google plans to release its own smartphone, which will compete directly with the Apple iPhone and extend the company’s reach into hardware. Google is presently in talks with carriers about the branded phone. Its Android operating system already powers 80 percent of smartphones sold around the world in phones made by, among others, Samsung, LG and Huawei’s Google Nexus brand. With its new smartphone, Google will take charge of design and manufacturing as well as software. Continue reading Google to Offer its Own Smartphone, Secure Future Services

Microsoft is positioning itself as providing, with Windows 10, the only platform for “mixed reality,” which the company describes as “providing devices with the ability to perceive the world, breaking down the barriers between virtual and physical reality.” In a three-minute video, Microsoft shows how it believes various types of augmented reality will be able to interact, using HoloLens headsets, VR helmets and other devices. Microsoft invites its partners to build on the Windows Holographic platform. Continue reading Microsoft Pushes Windows 10 as Only ‘Mixed Reality’ Platform