As the market for cloud computing continues to expand, customers can expect to pay less for more. Increased competition in cloud computing is leading to greater storage at lower prices. And at the given rate at which customers are being offered lower prices, tech companies await their greatest challenge — “the race to zero” — or the moment when unlimited storage will be available at no cost. Amazon is one of the first companies to reflect this trend with the cost of its Web Services. Continue reading Race to Zero: Reduced Costs of Cloud Storage and Services

HP is planning to release a 3D printer in 2016 that the company claims will perform up to 10 times faster than today’s 3D printers. Primarily targeting large industrial companies, the printer is expected to be more affordable than models currently on the market. HP also announced a new all-in-one computer system called Sprout, with a 3D scanner as its most innovative feature. Sprout, available November 9 starting at $1,899, is a design-oriented system that includes a projector, camera, and touchscreen. Continue reading HP Unveils Design-Oriented Computer, Plans for 3D Printer

We recently reported that Hewlett-Packard has plans to split into two businesses — one that will target PCs and printing, and another that will focus on enterprise IT. CEO Meg Whitman promised “new computing experiences” from the former, the first of which we may see next week when “Sprout” is unveiled at a New York event on October 29. According to sources, Sprout combines a large flat screen display with a touch-enabled work surface and an overhead assembly featuring a 3D scanner and projector. Continue reading HP Expected to Debut “Sprout” Computing Product Next Week

This year’s edition of Interbrand’s “Best Global Brands” report places Apple in the No. 1 spot as the world’s most valuable brand for the second year in a row. Apple and No. 2 brand Google knocked Coca-Cola to the No. 3 spot last year. The top three positions are the same for 2014. The report, which provides a ranking of the top 100 valuable global brands, list a growing number of technology brands. Microsoft, Samsung and IBM are listed in the top 10, while Intel, Cisco, Amazon, Oracle and HP are in the top 20. Continue reading Report: Apple and Google Battle for Top Spot in Global Brands

Cisco announced last week that the Internet requires a greater amount of control, and companies will work with governments to make that happen. Cisco and its partners have been developing the “Intercloud,” a proposed network designed to enable the next generation of standardized cloud applications by offering high performance, improved security and more control. The network intends to help companies comply with regulations involving the data that moves within their borders. Continue reading Cisco’s Intercloud and the Argument for More Internet Control

Hewlett-Packard reportedly plans to split its company into two parts, separating its personal computer and printer businesses from its corporate hardware and services operations. According to insiders, the company is expected to outline the plans today. A number of large companies have recently split, in an effort to better mange different growth profiles. The anticipated HP division could result in two publicly traded companies, with each entity worth in excess of $50 billion in annual revenue. Continue reading HP to Split PC, Printer Ops from Corporate Hardware, Services

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Facebook has unveiled its Wedge computer networking switch designed to work with commercial and open-source networking products. The switch will shift data rapidly through the largest data centers, while blending functions of a server within a network device. While the switch is currently designed to operate at 40 gigabits per second, it should soon upgrade to 100 gigabits per second. Networking companies may need to reconsider their strategies if faced with new mass networking solutions. Continue reading Facebook Announces “Wedge” Computer Networking Switch

For the past nine years, Ostendo Technologies has been developing miniature projectors. The Carlsbad, California-based startup is particularly interested in projecting glasses-free 3D images for smartphones. Ostendo’s projectors are about the size of a Tic Tac, and are powered by a computer chip estimated to cost about $30. The startup expects the first 2D projectors to be sold to consumers in the summer of 2015, with the 3D projectors following in the second half of 2015. Continue reading Startup Introduces Chip to Bring Holograms to Smartphones

According to market researcher Canalys, Apple is maintaining a comfortable lead in the global PC market, despite a disappointing quarter for the iPad. In the worldwide market sector that includes tablets, laptops and desktops, Apple is the number one supplier, with Lenovo gaining ground. Apple sold about 20 million Macs and iPads in the first quarter. While the decline in iPads was the sharpest to date, Canalys believes Apple will continue to dominate the tablet market, due in large part to its robust ecosystem. Continue reading Apple Leads Global PC Market, Lenovo Holds the No. 2 Spot

Media organizations are behind the curve when it comes to making the most of analytics: 97 percent don’t have automated real-time media analytics solutions and 94 percent leverage social media only for marketing purposes. In an HPA Tech Retreat panel that looked at better leveraging of social media and analytics, HP Enterprise Services’ Steve Poehlein, who moderated, pointed out that, “there’s a deluge of all these different ways to see content.” “What do analytics mean to the entertainment industry?” he asked. Continue reading HPA Retreat: Leveraging Analytics in a Multi-Platform Universe

Phablets — smartphones with screens larger than 5.5 inches — could grow to become a multibillion dollar market in the coming years. Initially ridiculed by some analysts, the ‘phone-tablets’ are experiencing unexpected success with consumers in global regions such as East Asia. Juniper Research forecasts phablet shipments will increase by 100 million units over the next four years (20 million shipped last year). By 2018, Juniper expects manufacturers to ship 120 million units per year. Continue reading Phablets Poised to Become Multibillion Dollar Market by 2018

Intel is embracing the Internet of Things, making a big push into the smart products space, including wearables, tablets and cameras, showcasing at CES a host of new devices that will be branded Intel RealSense, many of which will leverage its new RealSense 3D camera tech. Intel CEO Brian Krzanich wowed the crowd when he sent a giant whale swimming over the head of the audience at his keynote address at the Venetian Hotel Monday night, a glasses-free 3D effect that looked amazingly lifelike. Continue reading Intel Brings Immersive Tech to Wearables, Tablets and More

It’s been nearly a year since LG purchased HP’s webOS to power its future televisions. At a recent semiconductor event held in Seoul, Korea, LG researcher Hong Sung-pyo announced that the company has plans to debut a new TV running its version of the defunct smartphone OS at the Consumer Electronics Show in January. The webOS-powered TV will reportedly run a 2.2GHz dual-core processor with 1.5GB of RAM, enabling multitasking features. Continue reading LG Plans to Debut its New webOS TV During CES in January