By
Rob ScottOctober 24, 2024
Manufacturers that make Arm chips license tech from British developer Arm Holdings, with the option of licensing Arm’s instruction set to build proprietary CPU designs or licensing one of Arm’s Cortex CPU designs. Amid a legal dispute that started two years ago over Qualcomm’s $1.4 billion acquisition of silicon design firm Nuvia, Arm has given its longtime partner Qualcomm a 60-day notice of its license cancellation. If the two companies do not come to an agreement in that time, Qualcomm will have to cease manufacturing Arm chips, which could have a significant impact on the global supply chain, Qualcomm’s revenue, and smartphone makers that use Qualcomm chips. Continue reading Arm Cancels Qualcomm Architecture License in Legal Dispute
By
Paula ParisiJune 5, 2024
Qualcomm is expanding beyond mobile and into the desktop market in a big way, bringing its AI-enabled Snapdragon X series chips to “all PC form factors,” CEO Cristiano Amon said onstage at Computex this week. Under the theme of “the PC reborn,” Amon said the Snapdragon X Elite and Snapdragon X Plus processors powering Microsoft’s Copilot+ PC experiences are also upping their mobile game. In addition to improving AI experiences with “the world’s fastest and most efficient NPU for laptops,” the chips can deliver “up to multiple days of battery life,” unfettered those on the go from power outlets. Continue reading Qualcomm All-In on Copilot+ PCs Boosting Speed, Battery Life
By
Paula ParisiMay 31, 2024
Web-based editing application Canva unveiled a significant makeover this week in Los Angeles at the Canva Create event. Touting “a whole new Canva,” the company shared changes that impact the entire platform, from pricing to tools, templates and user interface. The new editor, designed to make it easier to jump between projects, is “available to the first one million users who discover the secret portal hidden in their Canva homepage, before becoming available to the entire Canva community from August.” The 11-year-old company, which claims 183 million free and paid monthly users, also unveiled an enterprise solution. Continue reading Graphics Productivity Tool Canva Unveils Enterprise Redesign
By
Paula ParisiMay 30, 2024
Not to be outdone by Windows Copilot+ PCs, Google is also bringing AI to the Chromebook, which will be infused with Gemini’s generative smarts via companies including Acer, HP and Asus. “New Google AI and gaming features are available on Chromebook Plus,” says the Alphabet company, noting “you can now write like a pro with Help Me Write, supercharge your ideas with Gemini, edit photos in a snap with Magic Editor, and more — all on Chromebook Plus laptops starting at $350.” Google, which partially integrated Gemini with the Chrome browser, teased AI for ChromeOS last fall. Continue reading Acer, Asus, HP First to Offer Chromebook Plus with Google AI
By
Paula ParisiMay 22, 2024
Microsoft is debuting a new category of Windows PCs optimized for artificial intelligence. Called Copilot+ PCs, the tech giant is initially introducing it on Surface devices and through OEMs Acer, Asus, Dell, HP, Lenovo and Samsung. Availability begins June 18, with pre-orders starting now at prices of $999 and up. Microsoft says the new architeccture powers “the fastest, most intelligent Windows PCs ever built,” with silicon capable of 40+ TOPS (trillion operations per second) as well as “all–day battery life and access to the most advanced AI models.” The company describes this new wave of PCs as “just the beginning.” Continue reading Microsoft Pivots Windows to AI OS, Launching Copilot+ PCs
By
Paula ParisiJanuary 26, 2024
The National Science Foundation (NSF) is launching a pilot program to create the National Artificial Intelligence Research Resource (NAIRR), a shared U.S. AI research infrastructure. The move fulfills part of President Biden’s October executive order on the responsible development of artificial intelligence. Ten other federal agencies have joined the NSF in launching the program, while tech giants Microsoft, Nvidia and Google have already pledged their support, along with more than 20 other private organizations across the industry, academic and non-profit sectors. The idea is to create shared access to information and things like cloud computing resources. Continue reading Big Tech Onboard to Advance President Biden’s NSF AI Pilot
By
Paula ParisiJanuary 23, 2024
HP has updated its popular flagship laptop, the HP Spectre x360, and the early reviews are quite impressive. HP has added Intel Core Ultra processors with neural processing for AI tasks and a 9MP webcam and Wi-Fi 7 capability. The Spectre x360 14 features a 14-inch screen and Intel Arc integrated graphics processing, while the Spectre x360 16 screen is two-inches larger, and includes the option to add an Nvidia GeForce RTX 4050 GPU. Both OLED screens display at 2,880 x 1,800, 120 Hz, with VESA True Black HDR 400. The 2-in-1 laptops use Intel’s latest H series chips, which are 14th generation, Meteor Lake, integrating both x86 and Arm cores on the same chip. Continue reading CES: HP Spectre Laptops Get Intel Core Ultra, 9MP Webcam
By
Paula ParisiOctober 16, 2023
The name ‘X’ may have received an icy welcome as a social media platform, but Qualcomm is snapping it up with a new line of PC chips called the Snapdragon X series. The “all-new naming architecture” describes a chip anchored by the Qualcomm Oryon CPU, which when combined with its neural processing unit (NPU) will deliver what the company says will be “next-level performance, AI, connectivity and battery life.” The move positions Qualcomm to take on Apple in the bid for AI super chips. Qualcomm acquired the Oryon tech with its 2021 acquisition of Nuvia, founded by former Apple engineers. Continue reading Qualcomm Teases Its Soon-to-Launch Snapdragon X Series
By
Paula ParisiOctober 4, 2023
Google is introducing the Chromebook Plus, a new category of its popular laptops and tablets that the company says offers AI capabilities and “double the performance” of existing Chromebooks. The new category also provides access to Google Photos Magic Eraser and Adobe Photoshop on the web, starting at $399. Google says it drew on user feedback and worked with partners at Acer, Asus, HP and Lenovo to optimize performance and add productivity. The initial eight models all feature processors that are 12th Generation Intel Core i3 or above or AMD Ryzen 3 7000 series or above. Continue reading Google Claims New Chromebook Plus Doubles Performance
By
ETCentricSeptember 14, 2023
ETC@USC is hosting its 9th vETC virtual conference at this year’s IBC in Amsterdam, September 15-18. The event — which highlights significant presentations of emerging technologies and their impact on the M&E industry — will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. The sessions will be recorded and posted on ETC’s YouTube channel. For those attending IBC who may be interested in attending the sessions (located in Hall 7 at Booth C28), visit the program guide, which includes a full schedule and speaker bios. Continue reading vETC Coming to IBC 2023: The Path of Sustainable Innovation
By
ETCentricAugust 7, 2023
ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference This Week
By
ETCentricAugust 4, 2023
ETC@USC will host its 8th vETC virtual conference at SIGGRAPH 2023 in Los Angeles, August 8-10. The event – which highlights significant presentations of emerging technologies and their impact on the M&E industry – will explore how generative AI, machine learning, and other compelling new tools help simplify building 3D worlds and tackle today’s computer vision challenges. Three days of sessions will be recorded and posted on ETC’s YouTube channel. For those attending SIGGRAPH who may be interested in attending the sessions (located at Z by HP Booth 215), visit the program guide, which includes a full schedule and speaker bios. Continue reading ETC Will Host Sessions at SIGGRAPH Conference Next Week
By
ETCentricApril 11, 2023
The Entertainment Technology Center@USC will host its 7th vETC virtual conference at NAB Show 2023, April 16-18 in Las Vegas. Highlighting significant presentations of emerging technologies and their impact on the M&E industry, at the HP booth (N2826) with key partner FUSE Technical Group, vETC speakers will present concepts, workflows, business models, case studies and more. This year’s vETC looks to keep pace with the quickly emerging trends in virtual production. The presentations will be recorded and posted on our YouTube channel. The 3-day program with a full list of speakers is available on the ETC site. Continue reading vETC at NAB 2023: Democratizing Onset Virtual Productions
By
Paula ParisiJanuary 8, 2023
HP is targeting the prosumer market with an offshoot of its Elite Dragonfly business line, introducing the Dragonfly Pro Windows laptop and Dragonfly Pro Chromebook at CES 2023. Targeting freelancers, creators and hybrid workers, the aim is to simplify purchasing choices by offering basic configurations and limited customization. ”HP is taking the headache out of hybrid by delivering powerful and best-in-class ecosystem experiences,” said Alex Cho, president, personal systems, HP Inc. By 2027 freelancers will account for more than 50 percent of the total U.S. workforce, HP projects. Continue reading CES: HP Designs Dragonfly Pro Laptops for Hybrid Workforce
By
Paula ParisiJune 21, 2022
Content creators who relied on remote workflows through the height of COVID-19 now realize those protocols are here to stay. Centralized cloud-based data repositories are a convenient hub from which to manage the processing of sound and image throughout production. The HPA NET lunch event, “Color Grading in the Cloud: A Case Study” analyzed that critical step from the perspective of the short film “Fathead,” produced by the Entertainment Technology Center@USC. “Fathead” was shot on a volume stage and uploaded from the camera to the cloud, where the entire workflow took place. Continue reading ‘Fathead’ Case Study: HPA Analyzes Color Grading in Cloud