Twitter Teams with IAS, DoubleVerify to Ensure Brand Safety

In an effort to reassure advertisers that their messaging won’t wind up in a “hellscape,” Twitter has teamed with ad tech firms DoubleVerify and Integral Ad Science (IAS) on a third-party brand safety and suitability initiative. The program, which allows companies to analyze surrounding content and make filtering choices, will initially roll out in the U.S. The move comes in the wake of reports of advertiser unrest at Twitter since Elon Musk took control, though at least one outlet reports that more companies than ever (though smaller ones) are alighting at the blue bird’s nest, “sensing a pricing opportunity.” Continue reading Twitter Teams with IAS, DoubleVerify to Ensure Brand Safety

CES: Superimaging Creates New Clear Window Display Tech

Last year we told you about VideowindoW, a high resolution clear-glass display that transforms windows, including the entire glass curtain of a skyscraper, into a black and white video screen. This year at CES, Superimaging Display showcased a proof-of-concept demo of a simpler approach to transparent window displays. The company has developed a thin film embedded with nanophosphors that display visible RGB images when excited by ultraviolet light from a DLP projector. The thin film can be attached to any glass surface, and the image is visible but translucent in daylight. Continue reading CES: Superimaging Creates New Clear Window Display Tech

New Era Begins for Twitter as Elon Musk Acquires Company

Elon Musk took control of Twitter on Thursday, completing the historic $44 billion acquisition of the social micro-blogging platform. After some housekeeping — including carrying a sink into the company’s San Francisco headquarters for a cheeky video-op (“let that sink in!”) and firing top executives including CEO Parag Agrawal — the recalcitrant tech magnate began settling into his new role. Updating his bio to reflect his chosen title of “Chief Twit,” he tweeted off a letter assuring advertisers that Twitter will not “become a free-for-all hellscape” with no content moderation. Continue reading New Era Begins for Twitter as Elon Musk Acquires Company

CES: GM Chief Details Ambitious EV and Autonomous Plans

General Motors chair Mary Barra outlined a future of zero emission EVs and emphasized the Ultifi software platform to keep GM drivers connected during her virtual CES keynote that centered on the 2024 Chevrolet Silverado EV and ended with futuristic Cadillac concept vehicles including air transport. She predicts 50 percent of GM’s factory production in North America and China will be all-electric by 2030 and that the company will deliver personal autonomous vehicles “as soon as the middle of this decade.” Helping GM’s more immediate plan to lead EV market share are Chevy’s 2023 Equinox and Blazer EV SUV models. Continue reading CES: GM Chief Details Ambitious EV and Autonomous Plans

Ford, GM Seek Greater Supply Chain Control with Chip Deals

U.S. automakers are aiming to combat the global chip shortage by pursuing more decisive roles in their semiconductor supply chains. Ford CEO Jim Farley announced a relationship with GlobalFoundries that heralds Ford’s entre to chipmaking, describing the deal as “just the beginning, and a key part of our plan to vertically integrate key technologies and capabilities that will differentiate Ford far into the future.” GM president Mark Reuss emphasized North American manufacturing in unveiling seven companies with which his company will be working on the design and delivery of new processors. Continue reading Ford, GM Seek Greater Supply Chain Control with Chip Deals

Tesla Value Pushes Past $1 Trillion with News of Hertz Order

Tesla valuation shot up to $1 trillion on news that Hertz ordered 100,000 vehicles for delivery by the end of 2022. The purchase is anticipated to favorably affect Tesla consumer sales as rental drivers are able to essentially test-drive Tesla electric cars. Over the past year Tesla stock has more than doubled, and the $1 trillion valuation puts it in an elite class of companies including Apple, Microsoft, Amazon and Alphabet whose market caps exceed $1 trillion. Facebook in June crossed the $1 billion valuation mark only to fall below during September and October selloffs. Continue reading Tesla Value Pushes Past $1 Trillion with News of Hertz Order

TSMC to Raise Its Chip Prices as Global Shortage Continues

Taiwan Semiconductor Manufacturing Co. (TSMC) — the world’s largest contract chipmaker — plans to raise prices on its most advanced chips by about 10 percent and less advanced chips by about 20 percent, to take effect late this year or in early 2022. The price hike is taking place during a global shortage of semiconductors that already impacts auto companies including General Motors and Toyota Motor, an array of consumer electronics, and major tech companies such as Apple, which uses TSMC chips in its smartphones. GM closed three North American factories and Toyota will slow production by 40 percent in September. Continue reading TSMC to Raise Its Chip Prices as Global Shortage Continues

GM to Feature Google Apps and Voice Assistant in Vehicles

General Motors, the largest U.S. automaker by sales, plans to build Google’s apps into its vehicles’ touchscreen displays. Beginning with model year 2022, GM brands Buick, Cadillac, Chevrolet and GMC will feature Google Maps, Google Assistant and the Google Play app store, accessible on the vehicles’ dashboard displays. Today’s car buyers have expressed interest in an experience similar to what is available with their mobile devices, but not all automobile integration has proven satisfying. The automaker aims to create a more positive experience, with plans to eventually make infotainment systems powered by Android available on millions of its vehicles sold worldwide. Continue reading GM to Feature Google Apps and Voice Assistant in Vehicles

Microsoft Rolls Out Additional Plans to Combat Patent Trolls

Microsoft revealed plans to expand its Azure IP Advantage patent troll defense program by offering its customers building Azure-compatible IoT services with access to a library of 10,000 patents that can help protect them from IP lawsuits, especially related to cloud computing. The tech giant also announced that it is contributing some 500 patents to the non-profit LOT Network, founded in 2014, which provides patents from a growing number of member companies and additional sources to help protect startups against patent trolls. Continue reading Microsoft Rolls Out Additional Plans to Combat Patent Trolls

GM Close to Commercial Version of Autonomous Chevy Bolt

GM is showing off its latest autonomous vehicles, battery-powered Chevrolet Bolts, to investment analysts in San Francisco. Up until now, the car manufacturer has been reluctant to subject the cars it’s developed through its Cruise Automation subsidiary to scrutiny, but now wants to signal that it’s getting closer to a real product. In fact, GM president Daniel Ammann revealed that the driverless cars will be ready for consumers in “quarters, not years.” GM also aims to launch a driverless taxi fleet by 2019. Continue reading GM Close to Commercial Version of Autonomous Chevy Bolt

General Motors Promises an All-Electric Future for its Vehicles

While autonomous and connected vehicles have been getting much of the press attention this year, there has also been a push toward electric cars. General Motors recently announced that it is ending its gas and diesel efforts to focus on an all-electric, zero-emissions future. The American automotive icon plans to roll out two new fully electric vehicles in 2017 and at least 18 more electric models by 2023. GM is not alone in this pursuit. Aston Martin, Jaguar Land Rover and Volvo are among the auto manufacturers that have made similar announcements in recent months to eventually phase out gas- and diesel-powered vehicles. GM, which sold 10 million vehicles in 2016, is one of the world’s largest automakers.

Continue reading General Motors Promises an All-Electric Future for its Vehicles

Ford Pursues Self-Driving Tech, Invests $1 Billion in AI Startup

The Ford Motor Company is extending its foray into self-driving car technology with a $1 billion investment in Argo AI, an artificial intelligence startup. The newly formed startup, led by former Google and Uber self-driving experts, will initially develop the technology for Ford before licensing it to other companies. The move is part of Ford’s strategy to rebrand itself as more than a car manufacturer. The billion-dollar investment will roll out over the next five years. Argo AI will become a subsidiary of Ford that operates out of Pittsburgh, one of the main hubs of autonomous driving research. Continue reading Ford Pursues Self-Driving Tech, Invests $1 Billion in AI Startup

Waymo Shifts Gears to Become a Supplier, GM Releases SDK

Alphabet has recalibrated its strategy with autonomous vehicle division Waymo. After spinning it off into a separate company, Alphabet is now focusing on Waymo’s ability to provide a complete hardware/software technological platform to manufacturers making self-driving cars. This new goal is in line with company CFO Ruth Porat’s directive that its moonshot initiatives actually meet specific financial targets. By doing so, Waymo becomes a direct competitor with companies such as Mobileye and Delphi. Continue reading Waymo Shifts Gears to Become a Supplier, GM Releases SDK

Microsoft Brings Cortana to Nissan, Amazon Signs Ford Deal

Nissan CEO Carlos Ghosn delivered a CES keynote that addressed the company’s goal to integrate Microsoft tech into its automobiles. Nissan’s connected vehicles will use Microsoft programs including the Cortana voice assistant, Dynamics, Office 365, Power BI and Skype for Business. Microsoft is launching a new Connected Vehicle Platform based on its Azure cloud platform, and the Renault-Nissan alliance will be the first automotive partner for the tech giant’s new initiative. The move comes during increased competition in automotive tech; Amazon, for example, is looking to get its virtual assistant Alexa into cars and just announced a deal with Ford. Continue reading Microsoft Brings Cortana to Nissan, Amazon Signs Ford Deal

Established Companies Look to Startups for New Tech Growth

Major U.S. corporations are beginning to see acquisitions of startups as a way to purchase rather than develop new technologies, a major turnaround from many decades of avoiding Silicon Valley. Until recently, established manufacturers preferred to build their own new products or buy other deep-rooted companies. Then, in 2015, Ford Motor Company bought Chariot, a crowd-sourced commuter-shuttle startup for $65 million, signaling a change in strategy, not just among auto-manufacturers, on how to move into future technologies. Continue reading Established Companies Look to Startups for New Tech Growth