Ad Tech, Brand Messaging Take Center Stage at TV Upfronts

While this year’s TV Upfronts were packed with celebrity appearances and musical performances, the focus had clearly shifted from scheduling to content that could be watched anytime and anywhere and the technologies that facilitate ad insertions and brand messaging opportunities. In addition to changing viewer habits, streaming and binge watching have resulted in new priorities for program services, now focused on libraries that amount to inventory by the ton, according to reports from the television industry’s annual New York pitch event for advertisers. Continue reading Ad Tech, Brand Messaging Take Center Stage at TV Upfronts

CES: GM Chief Details Ambitious EV and Autonomous Plans

General Motors chair Mary Barra outlined a future of zero emission EVs and emphasized the Ultifi software platform to keep GM drivers connected during her virtual CES keynote that centered on the 2024 Chevrolet Silverado EV and ended with futuristic Cadillac concept vehicles including air transport. She predicts 50 percent of GM’s factory production in North America and China will be all-electric by 2030 and that the company will deliver personal autonomous vehicles “as soon as the middle of this decade.” Helping GM’s more immediate plan to lead EV market share are Chevy’s 2023 Equinox and Blazer EV SUV models. Continue reading CES: GM Chief Details Ambitious EV and Autonomous Plans

Companies Join Forces to Minimize Algorithmic Bias in Hiring

Top corporations have agreed to improve their AI-driven hiring programs. As artificial intelligence has been applied to assist in the often arduous process of screening candidates, it is reported that the software may be adversely affecting the potential of diversity in the workforce. A group of companies is designing algorithmic safeguards to improve AI screening software as part of an initiative to solve this issue. The companies hope that system upgrades will ultimately help improve decisions involving areas such as hiring, promotion, compensation and a more diverse workforce. Continue reading Companies Join Forces to Minimize Algorithmic Bias in Hiring

Ford, GM Seek Greater Supply Chain Control with Chip Deals

U.S. automakers are aiming to combat the global chip shortage by pursuing more decisive roles in their semiconductor supply chains. Ford CEO Jim Farley announced a relationship with GlobalFoundries that heralds Ford’s entre to chipmaking, describing the deal as “just the beginning, and a key part of our plan to vertically integrate key technologies and capabilities that will differentiate Ford far into the future.” GM president Mark Reuss emphasized North American manufacturing in unveiling seven companies with which his company will be working on the design and delivery of new processors. Continue reading Ford, GM Seek Greater Supply Chain Control with Chip Deals

Global Chip Shortage Is Causing More Delays, Sales Slumps

The global computer chip shortage is worsening and expected to extend through next year, with longer delays for receipt of orders, rumors of hoarding and companies like Amazon and General Motors reporting lower than expected sales as a result of products or parts being unavailable. Apple warns that supply-chain disruptions negatively impacting manufacturing of iPhones and other products could affect the holiday shopping season. With semiconductors integral to making everything from televisions to washing machines, production shortages are creating myriad problems for factories already running at full capacity. Continue reading Global Chip Shortage Is Causing More Delays, Sales Slumps

Intel Announces Plans to Build Two Chip Factories in Europe

Intel chief executive Pat Gelsinger announced plans to build two semiconductor factories in Europe valued up to $95 billion, as part of an effort to ease the current worldwide chip shortage. Gelsinger added that Intel could expand the investment over a decade to the equivalent of “as much as €80 billion.” At an auto event in Munich, Gelsinger said, “this new era of sustained demand for semiconductors needs bold, big thinking.” Meanwhile, Taiwan Semiconductor Manufacturing Co. also plans to spend $100 billion in the next three years to increase chip production and Samsung is making similar moves. Continue reading Intel Announces Plans to Build Two Chip Factories in Europe

TSMC to Raise Its Chip Prices as Global Shortage Continues

Taiwan Semiconductor Manufacturing Co. (TSMC) — the world’s largest contract chipmaker — plans to raise prices on its most advanced chips by about 10 percent and less advanced chips by about 20 percent, to take effect late this year or in early 2022. The price hike is taking place during a global shortage of semiconductors that already impacts auto companies including General Motors and Toyota Motor, an array of consumer electronics, and major tech companies such as Apple, which uses TSMC chips in its smartphones. GM closed three North American factories and Toyota will slow production by 40 percent in September. Continue reading TSMC to Raise Its Chip Prices as Global Shortage Continues

TV Networks Urge Rating Council to Pull Nielsen Accreditation

The Video Advertising Bureau (VAB), a trade group with members including Disney, ESPN, FOX, NBCUniversal, ViacomCBS and others, urged the Media Rating Council (MRC) to strip Nielsen’s accreditation, stating that, “Nielsen’s COVID-period conduct as a ratings service violated at least five minimum standards, with the damage done to their largest subscriber clients still creating material negative impact into July 2021.” MRC chief executive George Ivie said his group takes the VAB’s concerns seriously but has “an independent process to execute.” Continue reading TV Networks Urge Rating Council to Pull Nielsen Accreditation

Biden Plan Aims to Build U.S. Semiconductor Manufacturing

President Joe Biden stated that investing in the manufacturing of semiconductors is part of his administration’s effort to improve the nation’s infrastructure, in order to “build the infrastructure of today and not repair the one of yesterday … [as well as] protect our supply chain and revitalize American manufacturing.” A shortage of semiconductors has impacted industries worldwide and hit the automotive industry particularly hard, forcing a slowdown or cessation of production across the U.S. To assess the problem, White House officials met with 20 chief executives from tech and automotive companies this week. Continue reading Biden Plan Aims to Build U.S. Semiconductor Manufacturing

Biden Orders an Evaluation of Semiconductor Supply Chains

In response to a worrying shortage in chips, President Joe Biden signed an executive order to conduct a 100-day review of the supply chains for semiconductors for various products, large-capacity batteries for electric vehicles, pharmaceuticals, and rare-earth elements crucial to technology and defense. Biden is also seeking $37 billion in funding to “supercharge” chip manufacturing and urged a separate one-year review of supply chains of six “broader sectors” including food production and technology. Continue reading Biden Orders an Evaluation of Semiconductor Supply Chains

Chip Shortage Affects Electronics, Gaming, Vehicles, Aviation

Qualcomm chief executive Cristiano Amon has announced a serious shortage of semiconductor chips impacting a range of industries. In the early days of the COVID-19 pandemic, manufacturers of electronics and vehicles first drastically cut back their demand for chips but then reversed course and demand skyrocketed. Amon is just one of several industry leaders warning of the shortages and highlighting manufacturers’ reliance on outsourcing chip production to companies such as Taiwan Semiconductor Manufacturing Company (TSMC) and Samsung Electronics. Continue reading Chip Shortage Affects Electronics, Gaming, Vehicles, Aviation

CES: Keynotes Address 5G, AI, Robotics, Pandemic, Security

CES 2021 was the first-ever all-digital version of the annual confab produced by the Consumer Technology Association (CTA). This year’s show featured nearly 2,000 companies and more than 100 hours of conference programming. Despite its new virtual format, CES offered compelling keynote addresses by top executives from major companies such as AMD, Best Buy, General Motors, Microsoft, Verizon and Walmart who discussed plans for new products, services and business models, in addition to an array of changes underway designed to address a world facing a pandemic. Continue reading CES: Keynotes Address 5G, AI, Robotics, Pandemic, Security

CES: Snapshot of All-Digital Show’s Announcements, Trends

CES 2021 concluded last week in the wake of a challenging year marked by political unrest, social upheaval and a global pandemic that continues to impact our personal and professional lives. And much like all that we’re juggling in our current COVID world, the all-digital format of this year’s CES presented a number of unique challenges, most notably how to determine which products and services are most relevant to an M&E audience without the benefit of interacting up close in person. We’re still working our way through information from nearly 2,000 companies and will continue to report our findings on ETCentric. In the coming weeks, ETC will also publish a comprehensive overview of the show with a focus on four dynamic themes, rather than trends: Adaptation, Change, Snapback and Opportunity. In the meanwhile, we provide this snapshot of some of the key products, technologies, trends and announcements. Continue reading CES: Snapshot of All-Digital Show’s Announcements, Trends

CES: Brands Rethink Entertainment and Trends in Marketing

During a compelling CES 2021 presentation, MediaLink chair and chief executive Michael Kassan discussed how the past year has changed marketing with The SpringHill Company chief executive Maverick Carter, General Motors global chief marketing officer Deborah Wahl and Nike vice president of North America marketing Adrienne Lofton. “Staring through screens, you can lose connective tissue,” said Carter. “But we discovered you can still bring people together. Instead of jumping in the meeting, we had to talk about where we were at that day.” Continue reading CES: Brands Rethink Entertainment and Trends in Marketing

All-Virtual CES 2021 Focuses on Innovation Despite Pandemic

The sprawl of CES, typically measured in millions of square feet of exhibit space, multiple venues, and hundreds of thousands of attendees, now spans the globe as the Consumer Technology Association (CTA) sets “the global stage for innovation” in an all-digital format when it opens its four-day run on January 11. However dispersed, CES Week will still be the focal point for the consumer technology sector and trends will emerge, even if news and product announcements will originate from both CES events and individual company presentations. Continue reading All-Virtual CES 2021 Focuses on Innovation Despite Pandemic