Industrial Light & Magic’s Experience Lab (ILMxLAB), the Lucasfilm R&D division that prototypes interactive, immersive cinema for VR, augmented reality and theme park attractions, debuted a VR experience of “Jurassic World” at Sundance. Now, it’s rolling out “Trials on Tatooine,” a VR demo using the same CG models created for “Star Wars: The Force Awakens.” Lucasfilm’s parent company Disney also just released a new 360-degree video, “Cold Lairs,” to tease its upcoming “Jungle Book” remake. Continue reading ILM and Disney Unveil Compelling VR Experiences for Movies

Hulu debuted an app for Samsung’s Gear VR now available in the Gear VR Oculus Store, the first of several VR apps for different platforms that the company plans to unveil. The app allows users to watch Hulu’s 2D TV/film content library in a 360-degree immersive environment, choosing from several settings (a living room, a big screen movie theater, a beach). Among original content is Hulu’s first VR film, “The Big One,” produced in partnership with Lionsgate and featuring Freddie Wong and his RocketJump brand. Continue reading Hulu Unveils its First VR App, Content for Samsung Gear VR

European pay-TV company Sky launched Sky VR Studio to create immersive video content for VR platforms. The first content will involve sports and, later, entertainment and news. Majority-owned by 21st Century Fox, Sky, which was an early investor in VR startup Jaunt, has 21 million subscribers. Sky’s VR content will first be ported to third party platforms such as Facebook 360, Oculus and YouTube 360, for users with Oculus Rift and Samsung Gear VR. Its ultimate goal is to develop its own VR app and host and stream VR content. Continue reading Sky Opens VR Studio to Produce Virtual Reality Video Content

At GDC 2016 this week, Oculus demonstrated its retail headset with 41 games, 30 of which will launch with the Rift. The headset already has a pre-order list backed up to July, four months past its initial March 28 release. Over four generations, Rift has improved, says one journalist, although the “screen door effect” still exists in games that are heavy in fine details such as “Project CARS” and less so in games with fewer details and more abstraction. The Rift’s head tracking and overall latency was also deemed “spot on.” Continue reading GDC 2016: Oculus Plans to Debut 30 Games with Rift Headset

Virtual reality now trumps megapixels in phone manufacturers’ pitches to consumers. Over the years, the biggest phone makers have boasted of bigger screens and better photos. But, at this year’s Mobile World Congress, many manufacturers are highlighting the use of their smartphones as an inexpensive mobile device for VR viewing. That’s particularly the case with new offerings from Samsung and its archrival LG, both of which are offering virtual reality capabilities. Even smaller manufacturers are getting in on the game. Continue reading At Mobile World Congress, Phone Makers Pitch Virtual Reality

Although smartphones are becoming commodities, the mobile industry operators, developers, and Internet companies attending the 2016 Mobile World Congress aren’t worried. That’s because the focus is on the Internet, especially the upcoming 5G networks, which power not just mobile phones but all connected devices. The show is a hotspot for the new gadgets, licensing and partnership deals, frenzied competition and new entrants driving the industry to create services and devices that work seamlessly together. Continue reading Mobile World Congress Focuses on 5G, IoT, VR and Regulation

Slated for release in Q2 2016, Samsung’s new Gear 360 is a compact camera with two lenses designed to capture 360-video for its Samsung Gear VR viewing system. At 153 grams, the Gear 360 is one gram lighter than the new Galaxy S7 and includes a pair of microphones for audio capture, a microSD slot for memory expansion up to 128GB, and a removable battery for up to 140 minutes of active use. Unlike the Project Beyond 360-camera, with 16 HD cameras, demonstrated in late 2014, the Gear 360 appears to be aimed at consumer use. Continue reading Samsung Demos Gear 360 Camera for Virtual Reality Capture

HTC announced shipping and price details of its highly anticipated Vive virtual reality headset during Mobile World Congress in Barcelona yesterday. In conjunction with Valve, HTC will begin shipping the VR headset in early April. At $799, Vive will be $200 more than its rival Oculus Rift. Pre-orders for the goggle-like headset, two wireless controllers, and two room scale movement sensors will begin on February 29 on HTC’s website. The pre-order bundle also comes with two games: “Fantastic Contraption” and “Job Simulator.” Continue reading HTC Vive Ships in April, Pricier Than Facebook’s Oculus Rift

John Riccitiello, CEO of game engine company Unity, set a course correction for virtual reality adoption in his keynote address at the Vision VR/AR Summit conference in Hollywood this week. Riccitiello warned, without equivocation, that analyst prognostications suggesting VR will become a $100 billion industry by 2020 “are wrong.” He assured the audience of 1,500 plus developers that VR is a transformative platform that will reap financial rewards in the long run and give birth to great “century companies” like Netflix and Disney. Continue reading Unity Warns VR Forecasters “Wrong,” Sets Course Correction

At the recent Sundance Film Festival, virtual reality was a big hit for the second year running. But the changes in just a year were also evident: rather than the conversation focusing on the technology enabling the VR experiences, the focus was on storytelling. Virtual reality, in other words, has become a medium, as demonstrated in projects such as “Grease” director Randal Kleiser’s sci-fi VR drama “Defrost,” which tells the story of a woman just awaking from a coma. The series is a full season with another in development. Continue reading Sundance 2016: VR’s Coming-of-Age as a Storytelling Medium

CES 2016 had its share of attention-getting products, but some of the most interesting aspects of the show were under the horizon. Companies are beginning to recognize, understand, and explore new opportunities, implications and alliances. Among emerging trends: in VR, there will be real competition. Content on televisions — more than television hardware — drives the market, but demand for UHD is also growing. Big data is a big discussion about use, privacy and security. As ETC prepares its complete report on CES, we’ve compiled a slide show with some highlights. Continue reading Snapshots of CES 2016 Reveal Leading Trends and Stories

During Oculus Connect in Hollywood yesterday, Facebook’s virtual reality developer conference, Samsung SVP Peter Koo announced that the new Gear VR headset co-developed by Oculus and Samsung will ship in November, in time for Black Friday, for $99. Consumers can expect a lighter, more comfortable Samsung Gear VR that is compatible with smartphones including the Galaxy Note 5, Galaxy S6 Edge+, Galaxy S6 and Galaxy S6 Edge. The previous $200 version for developers was only compatible with the Note 4 and Galaxy S6. Continue reading Consumer Edition of Samsung Gear VR to Arrive Black Friday

Facebook chief executive Mark Zuckerberg has called virtual reality the next computing platform after mobile devices. His company also shelled out $2 billion to acquire Oculus VR last year; the company will ship its Rift headset for consumers in early 2016. So it’s no surprise that the company is reportedly working on a standalone video app to support 360-degree video on multiple platforms, including Apple and Android devices. Zuckerberg has also stated that Facebook would support 360-degree video in its newsfeed. Continue reading Facebook’s Standalone Video App to Support 360-Degree Video

Augmented reality systems with technology that overlays digital interfaces onto the physical world may eventually edge out virtual reality and significantly impact human perception. While VR products such as Oculus Rift, Gear VR and HTC’s Vive get closer to launch, timelines for augmented reality devices such as Microsoft’s HoloLens and Google-backed Magic Leap remain vague. However, some believe AR is more likely to become integrated into our everyday activities and subsequently affect the way we interact, work and communicate. Continue reading Augmented Reality on Track to Transform Our Everyday Lives

Oculus VR announced yesterday that the company plans to ship its Oculus Rift headset by Q1 2016. Pricing and tech details have yet to be released, but consumers will be able to place pre-orders during the 2015 holidays. The virtual reality device, which has only been available for developers thus far, will need to be used with a PC. Both Palmer Luckey, the founder of Oculus, and Facebook, which acquired the company last year, expected to launch the headset earlier. However, the team has faced challenges regarding some of the system’s requirements. Continue reading Oculus Rift VR Headsets Will Begin Shipping Early Next Year