United Talent Agency and Rentrak, an entertainment data company, have teamed up to bring studio marketers a tool that tracks the hype on social media surrounding a specific film. With this data, marketers would be better armed to make the necessary tweaks to a marketing campaign that can help make a movie a hit. PreAct is the name of the new tool, and since its debut in January, the service has signed up entertainment giants such as Sony Pictures Entertainment and 20th Century Fox. Continue reading New Tool for Film Marketers Analyzes Buzz on Social Media

As Facebook’s video startup Vessel begins to take shape, the company has aggressively pursued some of YouTube’s most popular online stars. In response, Google has been structuring more lucrative deals for its stars to keep them from leaving. The company has gone as far as offering multiyear deals, performance-based bonuses and additional funding for video production. Although Vessel has yet to launch, it is reportedly looking to secure programming in advance of its debut.  Continue reading Google Offers Special Deals to Keep Top Talent on YouTube

France has an acronym for the American tech giants that they often criticize for privacy and tax issues. GAFA (as “Google, Apple, Facebook, and Amazon” are now known as in France), are the latest companies under fire in a long history of French resistance of American cultural imperialism. The French have little sympathy for these massive companies that often invade personal privacy, either for profit or for government surveillance, and try to find ways around the country’s taxes. Continue reading French Term for American Tech Giants Reflects Resentment

According to Adobe’s 2014 Digital Index Online Shopping data, 29 percent of online sales on Thanksgiving Day and 27 percent on Black Friday took place via smartphones or tablets (led by iOS shoppers). New online sales records were set for both days, while Singles’ Day also set a new record and could surpass Cyber Monday this time around. Meanwhile, the CEA reports that consumers are purchasing more TVs, thanks in part to more affordable UHD offerings. Continue reading More U.S. Shoppers Turn to Mobile Devices for Holiday Deals

While Facebook is by far the world’s leading social platform (with 1.35 billion active monthly users), new research from the Global Web Index points to Tumblr as the fastest growing platform. Tumblr’s active user base grew 120 percent over the last six months, while Facebook only experienced a 2 percent bump. And in terms of overall member growth, Pinterest had 57 percent growth, compared to Facebook’s base growth of 6 percent. In mobile apps, Snapchat saw the most growth, up 56 percent this year. Continue reading Tumblr Takes Lead as World’s Fastest Growing Social Platform

According to the new Global Internet Phenomena Report by Canadian broadband network company Sandvine, Netflix continues to reign in the competition for streaming video. The popular video service presently accounts for 35 percent of all bandwidth usage in North America during peak hours. YouTube has the second highest bandwidth usage with 14 percent. Amazon Instant Video is the second highest paid streaming service, and it is growing quickly, along with HBO GO. Continue reading Sandvine Global Internet Report Finds Netflix Still Dominates

As part of Twitter’s growth strategy, the social network is launching a host of new features, the first of which rolled out last week. The new feature enables users to share public tweets with their friends via direct messages. Mobile users press on the tweet for at least a second before “Share via Direct Message” pops up in the app. The follower that receives the message will receive a push notification. The shared tweet will show up directly in the direct message conversation, just like links and photos. Continue reading New Twitter Update Lets Users Privately Share Public Tweets

More than eight months after releasing its Milk streaming music service exclusively for Galaxy devices, Samsung has launched a new online video service in the U.S. Milk Video, a free app available for Galaxy phones via the Google Play Store, is similar to YouTube and Vimeo in that its focus is on short form video. Samsung curates content into category-specific feeds, while users can set up personal feeds and follow brands, users and groups. Favorite videos can also be shared via Facebook and Twitter. Continue reading Samsung Launches Online Video Service for Galaxy Phones

In attempt to bring new ideas to the table, NBCUniversal invited 300 developers, marketers and designers to partake in a weekend long hackathon to help the media company address some of its most common challenges when it comes issues such as movie releases and television audience retention. While the hackathon offered $25,000 in cash prizes, it was also an opportunity for attendees to access tools for building software applications and NBCUniversal to recruit future employees. Continue reading NBCUniversal Hosts Hackathons to Meet Industry Challenges

Twitter recently announced that it would launch several new features within the coming months designed to improve functionality and increase usage by loyal and casual Twitter users alike. The company plans to improve its private messaging function by the end of this year. The ability to shoot and upload videos, a display to show top tweets that users missed, and other helpful new features are expected to roll out next year. Twitter’s shares rose sharply following the announcements. Continue reading Twitter Reassures Investors with Plans for Upcoming Features

Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Elon Musk, entrepreneur and CEO of SpaceX and Tesla Motors, has set global Internet access as his most recent endeavor. Working together with former Google executive and WorldVu Satellites founder Greg Wyler, Musk plans to design smaller and less expensive satellites that would compete with those already in space. Sources predict that the duo plans to launch close to 700 of these satellites. The projected cost of the project is in the range of about $1 billion. Continue reading Elon Musk Plans to Provide Internet Access on a Global Scale

Just three months after Facebook cut off the messaging capabilities from its mobile app, the company’s standalone messaging app, Facebook Messenger, now has 500 million monthly active users. That’s a 150 percent increase over last year. Much of the success is thanks to David Marcus, the former CEO of PayPal that took over the Messenger operation. In the future, Marcus and Facebook CEO Mark Zuckerberg plan to integrate payments and possibly advertising into the Messenger app. Continue reading Facebook Messenger Growing Rapidly with 500 Million Users

Snapchat is in talks with Buzzfeed, ESPN, CNN, Vevo and others to help launch a new feature for its popular app that offers a much wider variety of content than friends’ selfies. These media companies will produce articles, music and video for the upcoming “Discover” section of the Snapchat app, making it more of an all-inclusive media consumption app. No date has been announced regarding when the “Discover” section will make its debut on the popular photo- and video-messaging app. Continue reading Snapchat Teams with Major Media Companies on New Feature

Concert discovery service Songkick will now sell concert tickets directly to music fans. The London-based startup — which, over the course of seven years has gained 10 million active users — will now potentially earn 20 times as much revenue. While the service previously referred users to other sellers, clicking away to another service to purchase was a nuisance and could be impacted by conversion rates. Now, by adding payment information, users can purchase tickets without leaving the site.  Continue reading Songkick Service Now Sells Concert Tickets to Fans Directly