Yahoo’s latest acquisition is being heralded by some analysts as a smart move for its video business strategy. Yahoo has agreed to purchase BrightRoll, a leading platform in the video advertising space, for $640 million in cash. The deal follows the $6.3 billion recently earned by Yahoo from its investment in Alibaba. Acquisition of the video ad company could prove to be the perfect complement to Yahoo’s strategy to push more video content on its site and mobile app. Continue reading Video Advertising: Yahoo Acquires BrightRoll for $640 Million

Elon Musk, entrepreneur and CEO of SpaceX and Tesla Motors, has set global Internet access as his most recent endeavor. Working together with former Google executive and WorldVu Satellites founder Greg Wyler, Musk plans to design smaller and less expensive satellites that would compete with those already in space. Sources predict that the duo plans to launch close to 700 of these satellites. The projected cost of the project is in the range of about $1 billion. Continue reading Elon Musk Plans to Provide Internet Access on a Global Scale

Just three months after Facebook cut off the messaging capabilities from its mobile app, the company’s standalone messaging app, Facebook Messenger, now has 500 million monthly active users. That’s a 150 percent increase over last year. Much of the success is thanks to David Marcus, the former CEO of PayPal that took over the Messenger operation. In the future, Marcus and Facebook CEO Mark Zuckerberg plan to integrate payments and possibly advertising into the Messenger app. Continue reading Facebook Messenger Growing Rapidly with 500 Million Users

Snapchat is in talks with Buzzfeed, ESPN, CNN, Vevo and others to help launch a new feature for its popular app that offers a much wider variety of content than friends’ selfies. These media companies will produce articles, music and video for the upcoming “Discover” section of the Snapchat app, making it more of an all-inclusive media consumption app. No date has been announced regarding when the “Discover” section will make its debut on the popular photo- and video-messaging app. Continue reading Snapchat Teams with Major Media Companies on New Feature

Concert discovery service Songkick will now sell concert tickets directly to music fans. The London-based startup — which, over the course of seven years has gained 10 million active users — will now potentially earn 20 times as much revenue. While the service previously referred users to other sellers, clicking away to another service to purchase was a nuisance and could be impacted by conversion rates. Now, by adding payment information, users can purchase tickets without leaving the site.  Continue reading Songkick Service Now Sells Concert Tickets to Fans Directly

Facebook’s Instagram introduced autoplay video ads into its users’ feeds last week. Activision, Banana Republic, the CW, Disney and Lancome are the initial advertisers to strike a deal with Instagram for the 15-second spots. The company reviewed all of the video ads before the launch to ensure that they fit with Instagram’s overall vibe and contain fresh content. Other social network competitors, like Tumblr and Snapchat, have also recently added autoplay video ads. Continue reading Instagram Launches Carefully Curated Autoplay Video Ads

Facebook CEO Mark Zuckerberg imagined that the Oculus virtual reality technology his company acquired would eventually go beyond gaming — and it looks like that trend is already taking shape. Developers from a wide variety of industries are working on new apps for the Oculus Rift that could be used by stock traders, educators, psychiatrists, astronauts, filmmakers and others. The Oculus Rift is making VR more accessible because of its relatively low cost and growing variety of content. Continue reading Oculus Rift Virtual Reality Technology Not Just About Gaming

Microsoft Band is a new wrist-worn device that works with an online service called Microsoft Health. The service will analyze personal health and exercise data collected by the band and other devices. The display on the black rubber bracelet will show text messages from a cell phone, Facebook alerts, and barcodes that allow people to pay for things with a swipe of their wrist. The device will track heart rate, sleep quality, and calories burned using optical sensors rather than less accurate audio sensors. Continue reading Microsoft Band Joins the Health and Fitness Wearable Market

Tumblr is following in the footsteps of Facebook with its new autoplay video ads that will appear in users’ feeds. Yahoo, which owns Tumblr, launched the service with ads from Universal, CW, Hulu, and others. The video ads will be mute by default and play in a continuous loop. They will only play automatically when a mobile user has a Wi-Fi connection. Yahoo is hoping that the new ads will help the $1.1 billion Tumblr deal lead to generating significant revenue. Continue reading Brands, Media Companies Try Out Tumblr Autoplay Video Ads

Facebook’s new “Rooms” app is reminiscent of the Internet bulletin boards and chatrooms of old. The iOS mobile app allows users to create discussion boards on almost any topic and chat with people they may or may not know. Participants can use any username they want and they can change usernames in different rooms. Unlike traditional text-heavy, desktop-based chatrooms, the Rooms app is designed for users to post videos and images and have online discussions on-the-go. Continue reading Rooms: Facebook Embraces Anonymity with New Chat App

Facebook, which reaches around 1.3 billion people monthly, currently makes up 20 percent of traffic to news sites. The social media platform provides around 30 percent of U.S. adults with news, acting as the leading news source for many consumers. Facebook, which sees itself as a personalized newspaper, is hoping to lead the change in how readers consume journalism. The company, along with other social media sites, could potentially control the future of certain news sites. Continue reading Social Trend: Facebook Changing the Direction of Journalism?

Ron Johnson, a former executive at J.C. Penney and Target and the man behind Apple’s successful retail stores, is now leading a new company into the future of shopping. The startup is called Enjoy, and most of its plans are still under lock, but Johnson suggests the company is trying to change the way online shoppers connect with new products. Enjoy’s service, which may bring a little more human touch to the process of choosing products, is scheduled to launch next year. Continue reading Former Apple Retail Chief Gets Ready to Help Online Shoppers

The 2013 horror indie “Banshee Chapter,” produced by Zachary Quinto and directed by Blair Erickson, is the first feature film to be released on Oculus Rift headsets. San Francisco-based Jamwix is making the movie available for free via its website. Jamwix’s Chimera software was used to convert “Banshee Chapter,” which was already shot in 3D, into a virtual reality feature. The digital studio is using the project to promote how Chimera can transition films into an immersive VR experience. Continue reading ‘Banshee Chapter’ Becomes First Feature Film for Oculus Rift

Facebook recently announced Safety Check, an easy way to check on others when disasters strike. The service will first allow users to let others know they are safe during a disaster. It will also allow users to check in on others and mark friends as safe. Only friends will have access to these updates. The tool is designed for users to remain connected to those they care about. Safety Check will be available on Android, iOS, feature phones and desktops globally. Continue reading Facebook Introduces Safety Check for Users During Disasters

Twitter has traditionally relied upon other apps to help make its service more accessible. However, after it largely cut third-party access to the Twitter API, many developers were put off. Today the social media company is hosting its first developer conference in four years. Twitter is expected to announce Fabric, a suite of tools aimed at making programming easier. Rather than focusing on apps that build on Twitter, executives will speak more generally about app development.

Continue reading Fabric: Twitter to Introduce New Suite of Development Tools