Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Fast-food chain Taco Bell is teaming with ride-sharing firm Lyft to offer passengers a “Taco Mode” in the Lyft app for requesting rides between 9:00 p.m. and 2:00 a.m. that include a stop at a Taco Bell drive-through. The option will be tested around Newport Beach, California the next few weeks, and will likely expand nationally in 2018. “I kind of think of this like inverse delivery — like we’re delivering you to Taco Bell,” said Marisa Thalberg, Taco Bell’s chief marketing officer. “You’re being delivered to the food as opposed to having to get in your own car and drive.” Continue reading Taco Bell Is Experimenting With New Marketing Vehicle: Lyft

Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

For Apple iPhone users looking forward to augmented reality, there will soon be another option to looking at images on the phone’s screen. Due to launch later this year, the Mira Prism, which looks like a sun visor or welder’s mask that fits over the user’s head, will reflect AR’s 3D images in front of the user’s face — and only costs $99. The visor comes from Los Angeles-based company Mira, founded by students from the inaugural class of USC’s Jimmy Iovine and Andre Young Academy for Arts, Technology and the Business of Innovation. Continue reading Mira’s $99 Prism Turns Apple’s iPhone Into an AR Headset

Disney Plans Immersive ‘Star Wars’ Attraction for Two Parks

At last week’s D23 Expo in Anaheim, The Walt Disney Company unveiled the first look of a 3D model for its new “Star Wars” attraction, “Star Wars: Galaxy’s Edge,” which was first announced at the same Expo two years ago. The planned exhibitions, to be housed at Disney’s Hollywood Studios in Orlando and Disneyland in Anaheim, will cost $1 billion each and open in 2019. The exhibitions will be the most immersive the company has offered in a theme park, and will include a themed hotel, allowing guests to have a “Westworld”-like experience. Continue reading Disney Plans Immersive ‘Star Wars’ Attraction for Two Parks

Snap May Include AR Tech With Next-Generation Spectacles

While Snap extends availability of its $130 Spectacles into Europe, the company is reportedly developing a second generation of the photo- and video-recording glasses. The “project is closely guarded inside the company,” reports TechCrunch. Based on a recent patent application, “it seems increasingly likely that Spectacles II will ship with augmented reality features built in … Snap’s app is already primed to support such a move. It recently rolled out an augmented reality feature — called World Lenses — in April which allows users to place digital objects around them.” Snap has also been looking into other hardware possibilities, including drones and a 360-degree camera.

Continue reading Snap May Include AR Tech With Next-Generation Spectacles

Tim Cook Reveals Details of Apple’s Autonomous Car Plans

Apple chief executive Tim Cook is revealing the company’s plans in autonomous vehicles, which he states is a very important core technology. With this admission, Apple now joins numerous tech and auto companies that are pursuing a future in self-driving cars. Among those companies are BMW, GM, and Alphabet’s Waymo division, which has inked partnerships with Fiat Chrysler. Apple originally wanted to build its own car, but scaled back its plans to focus on the technology powering autonomous vehicles. Continue reading Tim Cook Reveals Details of Apple’s Autonomous Car Plans

Augmented World Expo: ETC Presents the Dark Side of AR

The ETC@USC’s Phil Lelyveld gave a presentation on the dark side of AR at Augmented World Expo in Santa Clara on Friday. His goal was to raise awareness of some fundamental issues now, before there is resistance to change from established AR and VR business models. Phil began by describing how the AR and VR landscape is integrally linked to the Internet of Things (it feeds data to the AR/VR experience), artificial intelligence (it will shape the end-user experience and avatar behavior), and to a lesser degree, robotics (the relatable face of the AI). Continue reading Augmented World Expo: ETC Presents the Dark Side of AR

Mary Meeker Delivers Her Annual State of the Internet Report

Kleiner Perkins Caufield & Byers partner Mary Meeker delivered her annual Internet trends report at last week’s Code Conference in California. This year’s presentation featured 355 slides and a new section on healthcare. Among the key takeaways: global Internet users reached 3.4 billion in 2016 (46 percent of the world’s population, more than double the number from 2009); digital advertising jumped 22 percent to $73 billion; worldwide smartphone growth is slowing; China is the new leading market for interactive gaming; Apple, Alphabet, Amazon and Facebook are collectively worth $2.4 trillion, while seven of the next 16 top tech firms are Chinese companies such as Alibaba and Tencent. Continue reading Mary Meeker Delivers Her Annual State of the Internet Report

Amazon Opens Bookstore in NYC, Plans Six More This Year

Amazon just opened its seventh bookstore, a 4,000 square foot space, in the Time Warner Center at Columbus Circle in midtown Manhattan at the heart of the publishing industry. Nearby is the site of a bygone Borders bookstore in addition to publishers such as Penguin Random House, Simon & Schuster and Hachette Book Group. Amazon has committed to opening a chain of brick-and-mortar bookstores around the country, an irony given that the company’s online sale of books is often cited as a major factor in the demise of many bookstores nationwide. Continue reading Amazon Opens Bookstore in NYC, Plans Six More This Year

Supreme Court Ruling Is Likely to Suppress Patent Troll Suits

In a unanimous ruling, the U.S. Supreme Court tightened rules on where patent lawsuits may be filed. The consequences, say the experts, will make it much more difficult for patent trolls to seek out friendly courts that are likely to rule in their favor. Patent trolls are companies that buy patents solely to demand royalties and sue for damages. Currently, more than 40 percent of all patent lawsuits are filed in a federal court in East Texas, with a single judge there overseeing 25 percent of all nationwide patent cases. Continue reading Supreme Court Ruling Is Likely to Suppress Patent Troll Suits

Toyota and MIT Media Lab Partner on Blockchain for Vehicles

The Toyota Research Institute (TRI), with MIT Media Lab, is exploring how to use the blockchain technology behind Bitcoin in the automotive industry. The company unveiled several projects focused on how to use software to gather information about individual autonomous vehicles and distribute information about their safety. The first research aims to share data on every trip, develop tools to make ridesharing easier and create usage-based insurance products. TRI is also working with several startups in its efforts. Continue reading Toyota and MIT Media Lab Partner on Blockchain for Vehicles

Enterprise Security Provider CrowdStrike Raises $100 Million

Digital security provider CrowdStrike, which recently helped the Democratic National Committee respond to its hacking, has raised $100 million in new capital, bringing its total fundraising to $256 million and value close to $1 billion. The Irvine, California-based tech company, founded by two former McAfee execs in 2011, provides SaaS endpoint protection, threat intelligence and incident response through its cloud-based Falcon platform. CrowdStrike now has more than 650 employees worldwide. The company’s subscriptions have grown 476 percent in the last year as cybersecurity becomes a growing concern. Continue reading Enterprise Security Provider CrowdStrike Raises $100 Million

Waymo and Lyft Partner to Develop Self-Driving Vehicle Tech

Google’s self-driving car unit Waymo has signed an agreement with ride-hailing startup Lyft to collaborate on autonomous vehicle tech including development and pilot projects. “The deal between Waymo and Lyft has competitive implications for Uber, the world’s biggest ride-hailing company, which has recently had to confront a spate of workplace and legal problems,” reports The New York Times. “Waymo is also competing fiercely with Uber in the creation of technology for autonomous cars and is embroiled in a lawsuit over what it says is Uber’s use of stolen Waymo trade secrets to develop such technology.” Continue reading Waymo and Lyft Partner to Develop Self-Driving Vehicle Tech

Milestone: Apple Is First Company to Top $800 Billion Value

Apple became the first U.S. company to cross the $800 billion barrier in market capitalization when it reached $802.72 billion yesterday (on Monday it reached $801.37 billion but dropped below $800 billion by the close). The company reached $600 billion in 2012 and $700 billion in 2015. “Google parent Alphabet Inc. is currently in second place at $658.60 billion, according to FactSet,” reports MarketWatch. “Microsoft Corp. is third, nearly $270 billion behind Apple at $533.02 billion.” Amazon.com is presently holding at $455.42 billion. Investors are optimistic about Apple’s plans to launch three new iPhones later this year to celebrate the product’s 10-year anniversary. Continue reading Milestone: Apple Is First Company to Top $800 Billion Value

Apple Will Test Its Autonomous Vehicles on California Roads

Apple received a permit from California’s Department of Motor Vehicles to test ​​autonomous vehicles, a project thus far shrouded in secrecy. The company now joins Alphabet and Tesla on the public roads of California, the largest state by population. Moving off of private roads to public ones is the next step towards fine-tuning the AI systems that interact with the real world. The permit specifically covers three 2015 Lexus sport-utility vehicles and six operators who must sit behind the wheel, to take over driving if necessary. Continue reading Apple Will Test Its Autonomous Vehicles on California Roads

Tech Companies Plan to Open Major Data Centers Worldwide

Some of the world’s biggest technology companies — namely, Amazon, Microsoft and Google — are investing in massive data centers, dubbed hyperscale computing, to better provide services in the cloud. In that vein, Amazon just announced that it will open an immense network of data centers in Stockholm next year. According to company filings, the three companies spent $31.54 billion in 2016 alone in capital expenditures and leases, in major part linked to improving cloud offerings, which increased 22 percent from 2015. Continue reading Tech Companies Plan to Open Major Data Centers Worldwide

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