According to a new report from Forrester Research, the percentage of U.S. households with cable or satellite television is projected to dip from the current 82 percent to 79 percent by 2018. However, Forrester’s Jim Nail suggests that the television industry should not worry about cord-cutters, since those who opt to unsubscribe from cable services do not watch much TV anyway, and are not turning to online options but simply avoiding the cost. Business Insider counters that a decline is difficult to view as a win. Continue reading Should Industry Be Concerned with Decline in TV Households?

Journalist and ETCentric community member Adrian Pennington forwarded us some interesting news about a possible live broadcasting option for Google Glass. Users of the popular app “Hang w/” can stream live video clips from iOS devices to the Hang w/ site and share the content with friends via Facebook. While the clips are currently limited to streams of three, six, or nine minutes — the technology could possibly be used in the future by Google Glass users for longer broadcasts. Continue reading Live Broadcasting Mobile App Possible Option for Google Glass

As the ratings for television news channels decline, broadcasters are looking for new ways to draw an audience. CNN is working toward gaining viewers by airing original films and series like the documentary “Blackfish,” which aired back in October, and “Chicagoland,” a reality TV show that will begin airing next month. Jeff Zucker, the newest president of CNN, took over in January and has been hands-on since, pointing the network in a slightly different direction. Continue reading CNN Turns to Films and Original Series to Help Boost Ratings

In addition to its Winter Olympics coverage across television, Web and mobile, NBC is also capturing some of the action from Sochi in 4K resolution. However, since the distribution infrastructure is not in place for Ultra HD broadcasts and only a small number of consumers own UHD TVs, the network is shooting limited 4K content for demonstration purposes only. NBCUniversal’s parent Comcast has scheduled invitation-only viewing parties in Washington DC, San Francisco and Philadelphia. Continue reading Olympics: NBC Shooting Select Events in 4K for Demo Purposes

The 2014 Winter Olympics begin tonight from Sochi with a wide range of options for viewers this time around. Television networks will broadcast a great deal of coverage over the next 18 days, and fans will have numerous options for streaming content via smartphones, tablets and PCs. In addition to the traditional TV broadcasts, a number of websites, apps and social media platforms including Facebook will provide viewers with extended coverage and event highlights. Continue reading Winter Olympics Available via TV, Websites, Apps, Social Media

Japanese telecom giant NTT and video network NicoNico Douga have co-developed a 360-degree broadcast video system designed to replicate live events such as concerts. The “interactive” system is expected to connect to existing head-mounted displays, so that viewers will enjoy some degree of personalized viewing. Through the collaboration, live video content recorded in Tokyo has been developed alongside broadcast tech intended to optimize both the video and audio quality. Continue reading Japanese Companies Developing Technology for VR Broadcasts

According to Nielsen estimates, Sunday’s broadcast of Super Bowl XLVIII on Fox drew 111.5 million viewers, making it the most-watched television broadcast in U.S. history. The overall ratings may have even gone higher had the game not been such a blowout. Last year’s Super Bowl on CBS averaged 108.69 million viewers. Sunday’s viewership totaled 112.6 million, when including those who watched on digital platforms Fox Sports GO and FoxSports.com, and fans who opted for the Spanish-language feed on Fox Deportes. Continue reading Super Bowl Sets Records for Game, Halftime Show, Social Media

TV loyalty program provider Viggle, formed in 2010, announced it has acquired San Francisco-based Dijit Media, a b2b platform developer and maker of TV and movie guide apps for mobile devices. Dijit’s primary consumer app is NextGuide, which combines listings from live TV and streaming services such as Amazon, Hulu, iTunes and Netflix for an automated and curated directory of movies and television shows. Financial terms of the deal have yet to be disclosed. Continue reading Viggle Purchases Dijit Media and Popular TV App NextGuide

Political ads are about to get much more personal. Dish Network and DirecTV are coming together to offer microtargeted advertising spots for politicians hoping to reach specific audiences with specific messages during campaigns. Audiences will be identified all the way down to the individual household, and political advertisers will pay big money to reach those households with tailored messages. “Addressable advertising” will start small, but likely have a big impact on the industry. Continue reading Satellite Providers Pair Up to Provide Targeted Political Ads

KLCS and KJLA in Los Angeles will be the first television stations to participate in a pilot test to determine if sharing airwaves can be achieved effectively without reducing signal quality. Since the conversion to digital broadcasting, stations have been able to use their spectrum allotment of six megahertz more efficiently and broadcast multiple signals on a single band. The FCC hopes the experiment will encourage broadcasters to participate in spectrum auctions so that more airwaves can be used for wireless broadband. Continue reading Two LA TV Stations Test Channel Sharing to Free Up Spectrum

Twitch, the live streaming service and popular community for gamers, recently announced that it reached 45 million unique viewers per month in 2013, up from 20 million the previous year. Twitch also noted in its year-end report that its viewing minutes doubled last year to 12 billion per month. Since its debut in 2011, Twitch has become the go-to streaming platform online for casual and pro gamers, thanks in part to the rising popularity of eSports titles. Continue reading Gaming Community Twitch More Than Doubles Audience Size

What if every radio station was searchable and you could look up a song you wanted to listen to, pick one of the stations it was currently playing on, and listen? Radio Search Engine, a new venture by entrepreneur Michael Robertson, allows just that. The site indexes around 40,000 radio stations in real-time and allows users to tune in from the Web. Currently in beta mode, Radio Search Engine essentially turns thousands of radio stations into a searchable music jukebox. Continue reading New Search Engine Gets Its Streaming Music from Live Radio

Fox plans to offer a special one-day preview of its Fox Sports Go service by streaming Super Bowl XLVIII free to tablets and PCs. To promote the online and mobile authentication service, Fox will stream the NFL championship game between the Broncos and Seahawks, its halftime show with Bruno Mars and the Red Hot Chili Peppers, and related programming. The live stream will be available on Sunday, February 2 for iPads via the Fox Sports Go app and for desktop PCs at FoxSportsGo.com. Continue reading Fox to Preview Authentication Service by Streaming Super Bowl

Viacom is planning to launch My Nickelodeon Junior, an interactive children’s TV channel, to Verizon FiOS customers in the upcoming months. The channel uses elements of streaming services such as Pandora and Netflix, and allows parents to program the channel according to their personal taste, while accessing hundreds of old episodes of kids’ shows like “Dora the Explorer.” The channel will appear on the TV menu next to the main Nick Jr. channel.  Continue reading Viacom to Launch Personalized, Interactive Kids’ TV Channel

The U.S. Supreme Court on Friday agreed to hear an appeal filed by broadcasters against the Aereo online TV service. Disney’s ABC, CBS Broadcasting, Comcast’s NBCUniversal and 21st Century Fox are among those who argue that Barry Diller-backed Aereo violates copyrights by using tiny antennas to access broadcast signals without paying fees. Media companies appealed a decision by the 2nd U.S. Circuit Court of Appeals in April that denied their request to shutter Aereo while legal issues are being addressed. Continue reading Broadcasters Head to Supreme Court in Battle Against Aereo