By
Paula ParisiJune 22, 2022
With Apple expected to announce an AR/VR headset by year’s end, Meta Platforms CEO Mark Zuckerberg is wasting no time trying to saturate the market with Meta Quest 2 games and gear, while priming the pump for the Meta Quest Pro, which some say may debut as early as this fall. June has seen a summer sale of up to 40 percent off on 60 Quest 2 games. And last week, Zuckerberg mounted a shock and awe offensive, previewing several early prototypes, including the Holocake 2 — Meta’s lightest, thinnest VR headset, which plays PC virtual reality games. Continue reading Meta Teases Headset Prototypes from VR Development Lab
By
Paula ParisiJune 13, 2022
Meta Platforms is reportedly ceasing production of consumer version of its Portal video calling device, but will continue manufacturing the Meta Portal (formerly Facebook Portal) — which can connect up to 50 participants — for business use, according to recent reports. The company is also said to be cutting back on Reality Labs investments, reportedly shelving plans to release the augmented reality glasses developed under the codename Project Nazare, expected to come to market in 2024, and is skipping ahead to a more advanced, second generation version. Continue reading Meta Shifts Focus and Investments as It Looks to Cut Costs
By
Paula ParisiJune 7, 2022
Buzz is heating up on Apple’s new mixed reality headset, with the company reportedly securing “Iron Man” director Jon Favreau to create content for the new platform that brings to life the dinosaurs from “Prehistoric Planet,” the Apple TV+ documentary on which he served as executive producer. The headset, anticipated for 2023 release, is expected to offer both virtual- and augmented-reality experiences, and will run realityOS, or rOS software. Details broke on the eve of Apple’s Worldwide Developers Conference, June 6-10, but has not been announced during WWDC. The device will position Apple to compete with Meta, Microsoft and soon Google in the AR/VR space. Continue reading Apple realityOS Headset Reportedly on Deck for 2023 Release
By
Paula ParisiJune 3, 2022
A top Sony executive predicts smartphones will make DSLR cameras obsolete by 2024. Speaking at a business briefing, Sony Semiconductor Solutions president and CEO Terushi Shimizu said the company expects smartphone cameras “will exceed the image quality of single-lens reflex cameras within the next few years,” Nikkei Asia reports. According to the Sony presentation, “still images are expected to exceed interchangeable lens camera (ILC) image quality” within three years. In addition to the older DSLR tech that has fallen by the wayside, the ILC category also includes more modern mirrorless cameras. Continue reading Sony: Smartphone Camera Tech Will Make DSLRs Obsolete
By
Paula ParisiMay 26, 2022
Entertainment company CJ ENM has opened what is being described as the world’s largest virtual production stage to use Samsung MicroLED technology. The facility, created in collaboration with Samsung Electronics, is outfitted with connected cameras and offers a 360-degree backdrop using Samsung’s “The Wall.” The South Korean virtual production stage will be used to produce scripted and unscripted shows for film and television and serve as a venue for concerts and other entertainment events. CJ ENM says the virtual production technology will also produce the next generation of immersive content for augmented reality experiences and the metaverse. Continue reading CJ ENM Opens the Largest MicroLED Virtual Production Stage
By
Paula ParisiMay 24, 2022
Qualcomm has revealed a new plan for AR glasses that can connect wirelessly with smartphones. This latest version of the company’s Smart Viewer is a reference design that can be used by manufacturers to create commercial headsets and is aimed at creating “immersive experiences that unlock the metaverse,” the company says. The new Wireless AR Smart Viewer has a higher-powered chipset and offers Wi-Fi 6/6E and Bluetooth tethering instead of a USB-C cable. Developed by Chinese manufacturing company Goertek, the new Smart Viewer is currently being made available to handful of Qualcomm’s manufacturing partners. Continue reading Qualcomm Announces Wireless AR Glasses Design for OEMs
By
Paula ParisiMay 13, 2022
Google seems to be angling for a slice of Apple’s pie, unveiling a universe of interconnected Pixel-branded gadgets across an ecosystem of watches, earbuds, smartphones and tablets. The Google I/O developers conference previewed next-generation Pixel 7 and 7 Pro smartphones, a new tablet and the highly anticipated Pixel Watch smartwatch. The company also showcased Pixel Buds Pro with noise cancellation and the budget Pixel 6a smartphone, ending with a teaser for AR glasses that translate languages. Google CEO Sundar Pichai led the Wednesday event, talking up the new Immersive View, coming soon to Maps. Continue reading Google Reveals AR Glasses, Immersive View for Maps, More
By
Paula ParisiMay 12, 2022
In the run-up to SIGGRAPH 2022, August 8-11 at the Vancouver Convention Center, Nvidia is unveiling some splashy designs, including what is described as the world’s thinnest VR glasses (just 2.5mm). Developed in conjunction with Stanford University, the team says the new VR headset can easily be modified to achieve a 120-degree diagonal field-of-view (though the initial prototypes are much narrower in scope). The lightweight glasses provide a true holographic display but can also display flat images. Most current VR headsets achieve depth by converging flat images for a stereoscopic view. Continue reading Nvidia and Stanford Co-Develop World’s Thinnest VR Headset
By
Paula ParisiMay 3, 2022
Apple is reportedly poised to compete in the modem market. The company is said to be laying the groundwork to create chips that control the Internet connectivity of its mobile devices, including the iPhone, iPad and Apple Watch. In theory, the move paves the way for an always-on future where smart glasses and augmented reality achieve ubiquity, and iPhones and other Apple mobile devices have faster download and streaming speeds. Observers say Cupertino’s high bar to entry means creating a chip that outperforms those made by Qualcomm, current manufacturer of Apple’s connectivity chips. Continue reading Apple Eyes the Modem Chip Market Dominated by Qualcomm
By
Paula ParisiMay 2, 2022
Snap announced a multi-year partnership with Live Nation that centers on its augmented reality initiative. Fans attending select Live Nation concerts will be able to access custom AR experiences created on the Snap AR developer platform “with help from Snap’s creative studio Arcadia.” At the Snap Partner Summit the company also unveiled new tools for AR shopping and a Director Mode for creators. A Lens Cloud feature lets clients store AR content on Snap servers for dynamic multi-user distribution. Also unveiled, the new Pixy “flying camera” that makes selfies a breeze. Continue reading Snap Reveals Director Mode, Drone Camera, Live Nation Deal
By
Paula ParisiApril 28, 2022
Streaming is booming, accounting for 53.7 percent of Internet bandwidth traffic, up by 4.8 percent for the year according to Google, which anticipates continued growth as gaming, social networks, AR and VR experiences take hold. To service those needs, the Alphabet unit is officially launching Media CDN, an extensible Google Cloud platform for the distribution of streaming content. At the 2022 NAB Show Streaming Summit this week, Google touted Media CDN as a more affordable and efficient way for media and entertainment companies to deliver immersive streaming experiences globally and at scale. Continue reading Google’s Media CDN Provides Content Streaming Automation
By
Paula ParisiApril 26, 2022
Snap has grown daily users to 332 million, an 18 percent increase in Q1 according to an earnings report. The January through March period reflects a 38 percent year-over-year revenue increase, but also documents a net loss of $360 million. The deficit — attributed to digital advertising circumstances including Apple’s new privacy policies, the war in Ukraine and the effects of inflation — comes on the heels of Snap’s first-ever quarterly profit in Q4 2021. The Q1 results reflect “underlying momentum” against “a challenging operating environment,” said Snap CEO Evan Spiegel. Continue reading Snap Adds Users, Boosts Revenue, Posts $360 Million Loss
By
Paula ParisiApril 15, 2022
TikTok has officially gone live with Effect House, the augmented reality tool that allows users to create AR filters and share them with the community. The ByteDance company has been testing the feature since last summer. Since then, at least 450 creators have used Effect House to create more than 1.5 billion videos that generated over 600 billion global views, according to TikTok. “Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan,” Effect House empowers expression “through a wide array of engaging and immersive formats.” Continue reading TikTok Launches Effect House for User-Generated AR Filters
By
Paula ParisiMarch 14, 2022
Businesses curious as to how 5G may impact operations would do well to look to South Korea, where as of November, 5G subscriptions reached 28 percent or about 20.19 million of total mobile subscriptions, according to RCR Wireless. The country not only has a substantial 5G base, but some of the fastest. Autonomous vehicles are already relying on 5G there, as are smart factories, and the proclivity consumers have shown for new technologies prompts experts to conclude the nation may lead the way in areas such as augmented reality, virtual reality and the metaverse. Continue reading South Korea a Case Study in 5G Deployment for Businesses
By
Paula ParisiMarch 14, 2022
Announced in 2019, the Magic Leap 2 augmented reality headsets are now being demoed for reviewers, with a commercial launch set for later this year. In 2020 the company shelved consumer plans to focus on enterprise clients in areas like healthcare, manufacturing and defense, where it will compete against Microsoft’s HoloLens. Offering a significantly improved field of view compared to the original 2018 Magic Leap, the new Magic Leap 2 is also lighter and more powerful than its predecessor. The new goggles are wired to a disc-shaped processor that must be carried or clipped on for mobility. Continue reading Magic Leap 2 Lighter with Better Field of View Than Original