Magic Leap, the startup that raised $542 million in a funding round led by Google, has filed a patent for “cinematic reality,” in which users will get access to the company’s augmented reality tech through a headset and belt pack. Magic Leap’s system stores content in the cloud, and any augmented reality content can be configured to fit in with the user’s physical environment. The patent lists interesting possible uses for the technology, from grocery shopping and home decor to surgery and hospital stays. Continue reading Magic Leap Patent Reveals Possibilities for Augmented Reality

During a press event yesterday, Microsoft made a series of announcements regarding new features for its coming Windows 10 operating system including improvements to built-in apps for Windows Phone that involve mail, messaging, photos, maps and more. According to the company, Windows 10 also intends to enhance and integrate Xbox, PC and mobile gaming. Additionally, Microsoft introduced its HoloLens headset that will allow users to interact with holographic images for playing video games and building 3D models. Continue reading Microsoft Unveils Windows 10 OS Features and New Headset

The Smithsonian Institution has developed an iOS app called “Skin & Bones” that uses 3D animation and augmented reality to help bring fossils to life for children visiting Bone Hall at the National Museum of Natural History. In addition to the 3D animations and related information, the free app offers detailed maps of the museum. Complimentary Wi-Fi is available on-site so visitors can easily download the app. The approach is another example of how organizations are exploring compelling use of immersive technologies. Continue reading Museums Bridging the Gap Between the Digital and Physical

According to a recent study by SNL Kagan, mobile entertainment revenue is poised to match that of box office totals. Last year in the U.S., revenue generated by mobile games, videos, music and location-based services topped $9.14 billion (and has grown at a combined annual rate of 50 percent the last three years, notes the research). The 2014 total is getting close to the estimated $10.35 billion consumers spent on movie tickets in the U.S. Mobile games led the charge by far, earning more than $5.2 billion last year. Continue reading Research Points to Mobile Revenue Reaching Box Office Totals

With the Apple Watch expected to debut as early as March, anticipation has been building in regards to the many exciting apps that will undoubtedly be designed to work with the new device. The tech behind the watch allows users to access information — photos, emails, text messages and Web-based content — with a simple glance, similar to our interaction with phones, only much more efficient. Apple released its SDK in November, and hundreds of companies are working to have apps ready for the product’s launch. Continue reading Apps for Apple Watch Have the Potential to Break New Ground

Several augmented reality devices debuted at CES this week, but Epson’s Moverio BT-200 offers one of the more complete experiences to-date. The glasses run Android 4.0 from a wired smartphone-like controller and provide a full-color image in the center of the user’s field of view. Sensors for the device include a camera, accelerometer, gyroscope, microphone and compass. The product is not consumer ready, but priced at less than half that of Google Glass ($699.99), it is a promising platform for developers to build an app library for AR. Continue reading Epson Moverio BT-200 Making Strides Toward Immersive AR

Japanese startup FOVE has developed a virtual reality head-mounted display with built-in eye tracking. The eye tracking enables the software to render the areas where the viewer is not looking with less precision than the area where the viewer is staring, allowing for more efficient CPU/GPU resource utilization. The rendered image was very clear, and the eye tracking worked well. When the headset goes to market, a FOVE rep expects the HMD with headtracking to sell for $400-$450. Continue reading Startup Demos New Eye Tracking Virtual Reality HMD at CES

With the rise of new headsets promising unique augmented and virtual reality experiences, many are anxiously awaiting the first killer product, while others are wondering how we will produce the compelling content — movies, games and other experiences — that will make the technology worthwhile to the public. ARKAMYS is a company that specializes in automotive audio, but at CES this year it is demonstrating how its tech can be used to create a 360-degree experience in which the user steps inside another’s perspective. Continue reading ARKAMYS Demonstrates 360-Degree Audio-Visual Experience

During a CES session on “The Wearable Revolution,” panelists agreed that it is still early for the wearables category, but a revolution is right around the corner. Moderator Joanna Stern, personal technology columnist for The Wall Street Journal, pinpointed her main gripe: ugly, clunky watches and fitness trackers. “Will we look back at this generation and be reminded of the 25-pound laptop?” she asked. Panelists suggested the technologies that will make wearables more attractive and more effective are now being released. Continue reading CES Panelists Agree the Wearable Revolution is (Almost) Here

Sony demonstrated its SmartEyeglass product during APPNATION VI at CES, held at The Cosmopolitan Hotel. The augmented reality glasses use two forward-facing projectors built into see-through glasses to overlay data at a controlled stereoscopic distance in space onto the real world. Sony will sell the glasses at “a high price point” to consumers in a few select markets starting this quarter. More importantly, they hope to interest and involve developers worldwide and build out an ecosystem of apps over time. Continue reading SmartEyeglass: Sony Demonstrates AR Glasses at APPNATION

Wearables made a surprisingly robust showing at the 2014 International CES. At the next Consumer Electronics Show in January, a Wearables Marketplace (Sands, Level 2) will gather companies providing products from “high-tech fashion and smart jewelry to wearables that track your mood, activity and even your pets, as well as the newest augmented reality devices.” Other wearable providers will be found in the Smart Watches, Health & Wellness and Sports Tech Marketplaces, all located in the Sands Expo. Continue reading 2015 CES: Wearables to Take Many Forms at the Sands Expo

Virtual and augmented reality tools have been around for at least 40 years. In 2014 the next generation of VR and AR hardware was being energetically developed, beta tested, and discussed by the niche VR community. It was also used to create small-scale experiences as part of the marketing campaigns for other entertainment assets. Expect 2015 to be the year when hardware, software, and content companies work towards consumer adoption of VR and AR resources and experiences. Continue reading Virtual and Augmented Reality to Have Major Presence at CES

Oculus, the virtual reality company picked up by Facebook in March, has acquired two startups that may bring hand-tracking and better mapping of 3D interiors to the Oculus Rift headset. Nimble VR (formerly 3Gear Systems) is the startup behind Nimble Sense, a camera that connects to the headset and uses Kinect-like technology to track a user’s hands and sync movements to the user’s VR experience. Oculus also bought 13th Lab, a computer vision and augmented reality firm focused on 3D reconstruction. Continue reading Oculus Acquires Nimble VR for its Hand-Tracking Technology

CES 2014 introduced a compelling array of new concepts and prototypes for next generation electronics, technology and consumer entertainment devices. This year, as the ETC@USC gears up for the January 6-9 confab in Las Vegas, our reporters anticipate delivery on many of the promises made last winter and expect to see a collection of innovative products and services — from UHD and VR to the Internet of Everything — on display across the show’s more than 2 million square feet of exhibit space. Continue reading 2015 International CES: ETC Anticipates ‘Year of the Product’

This past year, Mozilla announced plans to develop a website that could support virtual reality. In June, it released an update with an experimental design for Firefox and the Oculus Rift. And earlier this week, to help celebrate Firefox’s 10th anniversary, Mozilla launched MozVR.com, a site featuring virtual demos, website blueprints, source code and guided tutorials to propel the growth of VR online. For now, the experience is only possible with the support of Firefox’s VR-enabled feature and an Oculus Rift headset. Continue reading Mozilla Launches First of its Kind Native VR Web Experience