Microsoft used its E3 media event last week in Los Angeles to present its vision of the future of immersive entertainment with a “mixed reality” demonstration of the popular video game “Minecraft” seen through its HoloLens headset. The demonstration at the Shrine Auditorium exhibition hall lasted only a few minutes but its impact continues to resonate. Although Microsoft has provided few detailed plans, its early demos and comments made at E3 and other conferences suggest a future that is something more than a virtual or augmented reality. Continue reading Microsoft: Mixed Reality is Future of Immersive Entertainment

Microsoft CEO Satya Nadella announced that a series of executive changes would take place at the company, including the departures of former Nokia CEO Stephen Elop, and senior level execs Kiril Tatarinov, Eric Rudder and Mark Penn. Meanwhile, Windows head Terry Myerson will take on added responsibility. As part of the company’s shift from devices and services to productivity and cloud computing, Nadella has appointed a team to oversee the restructuring of Microsoft’s three engineering groups — Windows and Devices, Cloud and Enterprise, and Applications and Services. Continue reading Microsoft CEO Announces Departures, Corporate Restructuring

Industrial Light & Magic has created a new division with a focus on developing virtual reality and augmented reality experiences for movie fans. ILMxLAB is planning to debut an entertainment experience based on “Star Wars” later this year. It has been working on technology for the iPad and Oculus Rift that would allow consumers to enter their favorite movie scenes and navigate through them. ILMxLAB execs indicate that the technology could launch when the J.J. Abrams-helmed “Star Wars: The Force Awakens” is released in mid-December. Continue reading New ILM Team Developing Immersive VR and AR Experiences

In a wide-ranging keynote at the Augmented World Expo tradeshow this week, Tom Furness, a pioneer in human interface technology, traced his career innovating in virtual reality and announced the formation of the Virtual World Society. Often called a grandfather of VR, Furness’s groundbreaking work includes developing the first VR flight simulator, first VR consumer product and first retina display. His latest vision is for a network of labs where young creatives and technologists turn their talents to solving Earth’s urgent environmental and social problems. Continue reading AWE: Grandfather of VR Seeds an Industry, Calls it to Action

Augmented reality systems with technology that overlays digital interfaces onto the physical world may eventually edge out virtual reality and significantly impact human perception. While VR products such as Oculus Rift, Gear VR and HTC’s Vive get closer to launch, timelines for augmented reality devices such as Microsoft’s HoloLens and Google-backed Magic Leap remain vague. However, some believe AR is more likely to become integrated into our everyday activities and subsequently affect the way we interact, work and communicate. Continue reading Augmented Reality on Track to Transform Our Everyday Lives

More than 3,000 attendees and 200 exhibitors gathered in Santa Clara this week for the Augmented World Expo, now in its sixth year. The event, which has grown ten-fold since its inception, featured demos involving VR headsets, enhanced glasses, product-scanning apps and brain-scanning headbands. According to a recent Digi-Capital report, augmented and virtual reality is projected to reach $150 billion in revenue by 2020 (when AR is expected to dominate 80 percent of the market). AWE founder Ori Inbar believes “2016 will be the year of shakeups and mergers.” Continue reading AR/VR Leaders Imagine the Future at Augmented World Expo

Qualcomm announced that its Snapdragon 810 CPU and Adreno 430 GPU will power Google’s next generation Project Tango smartphone, coming out in the third quarter of 2015. The new phone promises to offer the same capabilities of the Nvidia-powered Project Tango tablet, but in a smaller form factor. “We’re excited to work together with Google and Android developers to help deliver new, innovative visual experiences using depth-sensing technology on mobile devices,” said Raj Talluri, SVP of product management, Qualcomm. Continue reading Qualcomm Tech to Power Next-Gen Project Tango Smartphone

Microsoft demonstrated the practicality of its HoloLens augmented reality technology at last week’s Microsoft BUILD developers conference. While it may not be as exciting as stepping into an immersive experience with virtual reality, the technology opens the door for some compelling practical applications, whether that involves educating medical students or building virtual models of rocket ships. Possibilities for business and the home is what may help augmented reality catch on and improve people’s lives. Continue reading Microsoft’s HoloLens AR Technology Designed for Productivity

French company Sysveo is developing software that will enable drones to see and record virtual 3D images in the videos they shoot while in flight. The technology would work so that a drone could be programmed to display the specific blueprints of a building or home for example, against the background of a location such as a neighborhood or city. The project, which is currently in an early stage, is being developed on a patent from France’s CNES space agency and funding from the European Space Agency. Continue reading Augmented Reality: 3D Virtual Tech Being Developed for Drones

Facebook has introduced a new technology that will someday allow Facebook users to explore immersive, 360-degree videos from their News Feeds. The company unveiled the technology at its annual F8 developer conference in San Francisco this week. The content is created with a 24-camera rig, and it can be viewed in a browser or a smartphone screen without a headset. Facebook envisions users will also use an Oculus Rift headset to view the 360-degree video in the future. Continue reading No Headset Needed to Watch 360-Degree Video via Facebook

YouTube has made some compelling new changes in the last week. The video site just announced the launch of its “Cards” system, which is designed to eventually supplant annotations. The company also announced its new site, “YouTube for Artists,” essentially a resource guide for music artists promoting their work on YouTube. In addition, YouTube now supports 360-degree video formats in most of its mobile and Internet platforms, a move the company promised earlier in the year to address the growing interest in virtual reality content. Continue reading YouTube Upgrades Support Music Artists and Virtual Reality

HTC is partnering with gaming company Valve to develop the HTC Vive, a virtual reality headset with plans to compete with the Oculus Rift. HTC claims that the HTC Vive will deliver high-quality graphics, video at 90 frames per second and remarkable audio quality to provide an unparalleled VR experience. The device also offers users the unique ability to touch those objects projected around them in augmented space. The companies plan to roll out a consumer version of the HTC Vive by the end of this year. Continue reading HTC and Valve Join Forces to Develop New Vive VR Headset

Magic Leap CEO Rony Abovitz participated in a Reddit AMA (“Ask Me Anything”) session last week and his answers revealed some of the virtual reality company’s lofty ambitions. The startup raised some $542 million last year to engineer a pair of chunky sports sunglasses that can make virtual objects appear in a real life setting, a technique called “cinematic reality.” Abovitz believes that Magic Leap’s computing technology could eventually replace the other screens in our daily lives, including those on smartphones. Continue reading Magic Leap’s Cinematic Reality May Replace Your Smartphone

LG is the latest company to introduce a portable virtual reality headset. The ‘VR for G3’ is a simple plastic headset, which will be given to new buyers of the LG G3 smartphone for free. The headset’s design models that of Google Cardboard. While powered using LG’s smartphone, the headset uses Google Cardboard software and other readily available VR experiences on the Google Play Store (a VR game will be included as a promo). There has been no mention of whether the headset will be independently sold.   Continue reading LG Introduces Virtual Reality Headset That Works with the G3

Hewlett-Packard is reportedly planning to introduce augmented reality and 3D technologies to tablets and laptops to provide consumers with a more immersive mobile computing experience. In addition to interaction between mobile devices and 3D printers, HP intends to bring AR to real-world applications. HP’s Sprout desktop PC, featuring Intel’s 3D RealSense camera, enables scanning and 3D printing. At CES last month, the company also touted its 23.6-inch Zvr virtual reality monitor that projects 3D images. Continue reading HP Developing AR and 3D for Interactive Tablets and Laptops