AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

According to Deloitte’s 13th annual digital media trends survey, more millennials in the U.S. currently subscribe to a game service than to a traditional pay TV service. Approximately 53 percent of those born 1983-1996 pay for gaming services, while 51 percent from the same age group pay for television. Last year, Deloitte found that 44 percent of U.S. millennials had paid subscriptions for video games and 52 percent for television. Results of the latest survey were revealed as new game services from the likes of Apple, Google, Microsoft, Ubisoft and others have recently debuted or are planned to launch soon. Continue reading Deloitte: More Millennials Subscribe to Games Than Pay TV

Google and Microsoft are about to go mano-a-mano with new cloud-based gaming services. Google plans a limited launch in November of its Stadia service, which the company says will stream any title to any device. Microsoft, meanwhile, is building its Project xCloud on Azure, its own cloud network. Because every game on Xbox One, including Xbox 360 backward-compatible titles will be able to run on xCloud, the new service will debut with 3,500+ game titles. Microsoft said a beta version of its xCloud service will debut in October of this year. Continue reading Google and Microsoft to Intro Cloud-Based Gaming Services

According to sources, AT&T’s WarnerMedia will package HBO, Cinemax, the Warner Bros. TV/movie library and original content into a streaming service priced at $16 to $17 per month. The new offering, which would be competitively priced in a crowded market of streaming services, is expected to launch in beta later this year. Currently, an HBO Now streaming subscription costs $14.99 per month and Cinemax for cable customers is priced at $12.99 per month. WarnerMedia executives are meeting to discuss the service’s name and other details of its operation. Continue reading AT&T’s WarnerMedia Readies Beta of Its Streaming Service

Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan

New York-based cable provider Altice USA is planning to compete in the crowded wireless market by launching a new mobile service that offers consumers unlimited data at a $20-$30 monthly price point per phone, according to individuals familiar with the plans. Employees will test the new service, likely to be named Altice Mobile, in the coming weeks, with plans for a summer launch. The company will be joining cable rivals Charter and Comcast in offering wireless deals to subscribers. Cable providers are hoping that offering wireless service will discourage their customers from cord-cutting. Continue reading Cable Providers Hope Wireless Deals Will Curb Cord-Cutting

At a J.P. Morgan investment conference, Verizon chief executive Hans Vestberg revealed that the Samsung Galaxy S10 5G is performing at 1.5 Gigabits per second. The caveat is that, per Ookla Speedtest, the company is “tightly curating” the test for reviewers, including a testing site outside of Motorola’s offices and other locations adjacent to its 5G hardware. Meanwhile, Sprint stated that it will turn on 5G in Atlanta, Dallas, Houston, and Kansas City on May 31; it opened up preorders for 5G devices on May 17. And AT&T is offering 5G to business customers in 19 cities. Continue reading Verizon, AT&T and Sprint Moving Forward with 5G Service

Comcast, which owns roughly one-third of Hulu, has agreed to sell its stake in the streaming video service to Disney. The deal calls for Comcast to sell its interest for Hulu’s fair market value no earlier than 2024. The Hulu joint venture launched nearly 12 years ago with the goal of providing a legal platform for television content that would serve as an alternative to YouTube and pirate sites. The platform has since become a major Netflix competitor. Disney’s share increased with its recent $71.3 billion purchase of 21st Century Fox’s movie and TV studios. AT&T, which picked up 9.5 percent of Hulu with its $85 billion deal for Time Warner, recently sold back its share to Hulu for $1.43 billion. Continue reading Disney Finalizes Deal with Comcast to Take Control of Hulu

An industry coalition made up of Viacom, Fox, Comcast NBCUniversal and Univision has updated OpenAP, a marketplace that offers advertisements for over-the-air and streaming TV. The new system, which was created in response to marketers’ need for advertising capabilities that included Internet platforms, will be available in time for the fall TV season. Advertisers increasingly allocate part of their marketing budget to such sites as Facebook and Google, to be able to target consumers more specifically. Continue reading Industry Group Updates OpenAP Advanced Ad Marketplace

Subscription video service Netflix is still growing, but the new subscription numbers come largely from the international market. In the U.S., Netflix reported 1.7 million new subs in Q1 2019 out of a total of 9.6 million new customers. The streaming giant’s slowed domestic growth — including predictions for a slower Q2 globally — is likely due to increased competition as well as its recently raised subscription fees. Netflix investors are also concerned that the company cannot maintain what has thus far been rapid growth. Continue reading Netflix Facing New Competition as Domestic Growth Slows

Amazon, Apple, AT&T and Disney aim to compete against Netflix, the current giant in streaming video. The one contender that rises above is Hulu, which has gone through several owners (Disney, 21st Century Fox, Comcast and Time Warner). AT&T sold Time Warner’s stake, and with the purchase of Fox, Disney is now Hulu’s majority owner. Hulu originally streamed shows from other networks, but its profile changed with “The Handmaid’s Tale,” which became the first “streaming-native” show to win an Emmy for best drama series. Continue reading Hulu Positioned to Become Most Serious Netflix Competitor

AT&T is selling back its 9.5 percent minority share in Hulu LLC, in a deal worth $1.43 billion. The $15 billion online-streaming venture is now entirely owned by The Walt Disney Company and NBCUniversal parent Comcast Corporation (it was formerly co-owned by Disney, 21st Century Fox, Comcast and AT&T). “We thank AT&T for their support and investment over the past two years and look forward to collaboration in the future,” said Hulu CEO Randy Freer. “WarnerMedia will remain a valued partner to Hulu for years to come as we offer customers the best of TV, live and on demand, all in one place.” Continue reading AT&T Selling Back Its Share of Hulu to Disney and Comcast

Verizon Communications debuted its first 5G wireless service in parts of Chicago and Minneapolis, the same day that South Korean carriers rolled out their services in parts of Seoul. Both groups sped up their 5G launch to lay claim to being the world’s first to offer 5G services. South Korea’s two largest carriers, SK Telecom and KT Corporation (formerly Korea Telecom), claim to be first to sign up 5G subscribers. Being first in 5G is a way to advertise technology strengths, but it’s not very important to consumers choosing their wireless providers. Continue reading U.S., South Korea Carriers Claim Title of First to Roll Out 5G

Netflix is raising its subscription fees for all U.S. plans in May this year. The price hike, announced in January, was immediately applied to new customers and is being introduced to existing customers based on their billing cycle. The new price for its Standard plan, which offers two HD streams, will be boosted from $10.99 to $12.99, and the Premium plan, which includes up to four Ultra HD streams, will be raised from $13.99 to $15.99. The Basic plan for one non-HD stream is being increased for the first time, from $7.99 to $8.99. Continue reading Netflix Ups Its Monthly Subscription Prices For U.S. Viewers

The Association for Computing Machinery (ACM) honored three artificial intelligence pioneers with the prestigious Turing Award for their work on neural networks. The Turing Award, often dubbed the Nobel Prize of computing, was launched in 1966 and includes a $1 million prize that the three honorees will share. Doctors Geoffrey Hinton, Yann LeCun and Yoshua Bengio helped lay the foundation for the evolution of technologies including facial recognition, digital assistants and self-driving vehicles. Continue reading AI Pioneers Are Honored with the Prestigious Turing Award