Vine Videos Shared via Twitter Nearly Double in Two Months

According to a new study from social video tech firm Unruly Media, six-second Vine videos have experienced a massive popularity spike. The study indicates that nine videos are being posted to Twitter every second, up from five per second in April. The new numbers arrive shortly after Facebook’s Instagram announced the launch of its own short video service. Some have speculated that the move could impact Vine, which is owned by Twitter. Continue reading Vine Videos Shared via Twitter Nearly Double in Two Months

Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

Sony is turning to this year’s Wimbledon Championship to launch a unique, first-ever ad campaign that uses “microtising” (a hybrid of microscopic and advertising), intended to promote the capabilities of 4K. Tennis player Anne Keothavong will be sporting micro-sized advertisements on her fingernails, the hem of her skirt, her shoelaces and various sporting equipment. Sony will be capturing Wimbledon action with its F55 35mm 4K camera and an NEX-FS700. Continue reading Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

Facebook Targets News Aggregation in Latest Mobile Effort

Facebook has been quietly working on a service called Reader that could essentially become a newspaper for mobile devices, according to inside sources. The service, which has reportedly been in development for more than a year, displays content from the social network’s users and publishers in a new visual format designed specifically for smartphones and tablets. Recent versions have been similar to mobile news aggregator Flipboard. Continue reading Facebook Targets News Aggregation in Latest Mobile Effort

Facebook Confirms Rumors, Unveils Instagram Video Tool

Earlier this week we reported that Facebook had scheduled a press event for Thursday, and if rumors were true, the company was expected to unveil a video service similar to Twitter’s Vine for its photo-sharing app Instagram. It’s now official. The popular Facebook-owned app features a new video-sharing tool that allows users to shoot and share 15-second clips (possibly ideal for advertising), choose from 13 video filters and create a cover photo. Continue reading Facebook Confirms Rumors, Unveils Instagram Video Tool

Viacom and Twitter Partner on Social Video Ad Campaigns

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns

Facebook Hashtags All About the Second Screen Audience

Facebook’s introduction of hashtags to its network may open new marketing possibilities for targeting the growing audience that uses mobile devices as second screens. According to Nielsen, nearly half of smartphone and tablet owners currently use their devices during TV viewing, often accessing content directly related to the shows they are watching. This demographic is ideal for planting ads, similar to what Twitter is doing with promoted tweets. Continue reading Facebook Hashtags All About the Second Screen Audience

Advertising for Good: Google AdSense Helps Fuel the Web

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Inside Sources Believe DirecTV will Acquire Hulu this Month

Multiple sources familiar with the ongoing Hulu acquisition talks have suggested that a deal with DirecTV is in “very advanced stages” and could close by the end of this month. If the deal is approved, DirecTV would acquire over 4 million paying Hulu Plus subscribers, which generated $695 million in revenue last year, including advertising. The latest negotiations have reportedly ranged in price from half a billion to more than a billion dollars, depending on structure and terms. Continue reading Inside Sources Believe DirecTV will Acquire Hulu this Month

Mysterious Facebook Press Event to Unveil Instagram Video?

If rumors prove true, Facebook’s photo-sharing app Instagram may soon include the ability to take and share short videos, similar to how Vine works. Following the company’s release of a hashtag feature and the rollout of its new iPhone and Android features, Facebook has scheduled a product launch event for Thursday in Menlo Park. “A small team has been working on a big idea,” reads the invitation. “Join us for coffee and learn about a new product.” Continue reading Mysterious Facebook Press Event to Unveil Instagram Video?

LinkedIn Turns to Influencers to Enhance Publishing Efforts

Social media platform LinkedIn has been making the transition from a utilitarian network designed for business professionals to something much more dynamic. Since October, LinkedIn has been offering original content authored by a select group of “Influencers,” leaders from a variety of fields that post their thoughts on life, careers and success. Traffic to all LinkedIn’s news products has increased eightfold since the Influencers were introduced. Continue reading LinkedIn Turns to Influencers to Enhance Publishing Efforts

Facebook Borrows from Twitter Ad Playbook with Hashtags

Last week, Facebook officially unveiled hashtags to its social platform, following months of speculation. Hashtags are immensely popular on Twitter, while gaining momentum on other social services such as Google+ and Instagram. The move could have significant implications regarding advertising potential and search engine optimization. Facebook is already encouraging brands to start including hashtags in their Facebook ads.  Continue reading Facebook Borrows from Twitter Ad Playbook with Hashtags

Google Leads in Mobile Ad Revenue, Facebook on the Rise

Google earned more than half of the $8.8 billion spent on global mobile Internet advertising in 2012, according to eMarketer’s first study on worldwide digital and mobile advertising. Google took in nearly one-third of all digital ad dollars spent worldwide. The market research firm notes that Google earned $4.61 billion in mobile Internet ads last year, three times its 2011 earnings. This year’s total mobile revenues are estimated to be up 92.1 percent to $8.85 billion. Continue reading Google Leads in Mobile Ad Revenue, Facebook on the Rise

Talk Shows are Making the Transition to Mobile Programming

The growing popularity of streaming services such as Netflix, Roku and Apple TV have led to older audiences becoming more comfortable with the on-demand approach to viewing traditional television content on devices other than their TV sets. As a result, producers of Web-based programming are hoping that inexpensive Internet talk shows will help with this online transition for new viewers as well as consumer-brand advertisers. Continue reading Talk Shows are Making the Transition to Mobile Programming

Google to Acquire Traffic Mapping App Waze for $1 Billion

Following months of acquisition talks with multiple players, Google has announced it is purchasing traffic navigation company Waze. Financial terms were not disclosed, but sources suggest that Google offered more than $1 billion for the free mobile service, which is currently used by more than 50 million people and launched its global ad platform in November 2012. Other Waze suitors reportedly included Facebook and Apple. Continue reading Google to Acquire Traffic Mapping App Waze for $1 Billion

WWDC: Apple Introduces Ad-Supported iTunes Radio Service

During yesterday’s Worldwide Developers Conference keynote, Apple introduced its much anticipated streaming music service. The free, ad-supported iTunes Radio will feature a sizable music catalog, thanks to deals Apple has made with all the major record labels. The service features algorithmically programmed stations, more than 200 genre-based stations and a station that reflects music currently trending on Twitter. Continue reading WWDC: Apple Introduces Ad-Supported iTunes Radio Service

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