Nearly 40 Million Twitter Users Do Not See Ads on Site or App

About 14 percent of Twitter’s 271 million users do not log in directly to the mobile app or website, where Twitter features its ads. These 37.9 million consumers instead access Twitter content through third-party apps such as Flipboard, Instagram, Foursquare or various news sources. When Twitter filed its IPO last year, the company projected that the number of people accessing via third-party apps would decline. However, growth of the third-party app population has doubled since then. Continue reading Nearly 40 Million Twitter Users Do Not See Ads on Site or App

Newstag Slated to Launch Crowd-Curated Video News Service

Swedish startup Newstag has developed a compelling revenue-sharing approach that it hopes will solve the “broken economic model” of today’s news dissemination and consumption. Newstag plans to help professional news organizations, brands, NGOs and general consumers make money from news when it launches its service commercially in September. According to journalist and ETCentric contributor Adrian Pennington, the company recently announced $1.3 million in seed funding. Continue reading Newstag Slated to Launch Crowd-Curated Video News Service

Facebook Experiences Surge in Users and Mobile Ad Revenue

Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue

UK Police Fight Piracy by Replacing Online Ads with Warnings

The Police Intellectual Property Crime Unit (PIPCU) of London has partnered with Project Sunblock, a content verification company, to help take down copyright infringing websites by replacing ads with warnings. The warning, which notifies site visitors that the site is under criminal investigation, serves as an alternative to when an advertisement from a Project Sunblock client is about to be placed on a piracy site. This solution helps keep respected brands off illegal sites. Continue reading UK Police Fight Piracy by Replacing Online Ads with Warnings

Yahoo Targets Mobile Advertising Market with Flurry Purchase

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Nokia Plans to Spin-Off MixRadio Music Service as Standalone

As a result of Microsoft’s recent downsizing, Nokia has plans for its MixRadio streaming service to become a standalone company. While the app will still be included in handsets running Windows Phone software, MixRadio will now have the opportunity to pursue other platforms including iOS and Android. MixRadio offers themed playlists — online and through an app — free with no advertising. The service also provides users with an option to pay monthly for enhanced features. Continue reading Nokia Plans to Spin-Off MixRadio Music Service as Standalone

Verizon Offers Perks to Those Willing to Share Personal Data

Verizon announced its new Smart Rewards program this week that provides consumers with the opportunity to accrue points in a credit card-style program that offers discounts for dining, shopping and travel. Signing on to the Verizon site, paying bills online and participating in the trade-in program lead to earning points. However, participants also have to sign up for Verizon Selects, which collects location, Web browsing and mobile app usage data for marketing purposes. Continue reading Verizon Offers Perks to Those Willing to Share Personal Data

Celebrities Can Interact with Fans via Facebook Mentions App

Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App

Target Introduces New Ad Campaign Featuring YouTube Stars

Target will feature YouTube stars Todrick Hall, Ann Le, Tiffany Garcia and Mikey Bolts in four online video shows to be aired on Target’s YouTube channel. Each personality will have four webisodes, offering students attending college in the LA area decorating tips using Target merchandise. The show will follow the same format as many HGTV series, with a before-and-after effect. In order to promote the campaign, Target will use #BestYearEver on other social media pages. Continue reading Target Introduces New Ad Campaign Featuring YouTube Stars

Twitter and Facebook Are Expanding Into Online Purchasing

Twitter and Facebook users will soon be able to do their online shopping directly from the social networks. The two companies are investing in e-commerce in an effort to keep users on their apps and sites. Twitter acquired CardSpring, a mobile payments infrastructure company, which will allow users to load coupons and discounts to a credit card. Facebook is also testing a new buy button that will open a dialog box to make purchases from Facebook posts. Continue reading Twitter and Facebook Are Expanding Into Online Purchasing

USA Today Takes Steps to Boost Mobile and Online Readership

USA Today has launched a program called Social Media Tuesdays, in which staff members are expected to act as if social media is the only means of receiving articles. The idea behind the development is to get the employees to think as their readers think. USA Today has increased monthly mobile readership 48 percent since last year, to 25.5 million. Newspapers are hoping online and mobile offerings will make up for the decrease in traditional print readership.  Continue reading USA Today Takes Steps to Boost Mobile and Online Readership

Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Google’s Ingress Game Combines Virtual and Real World Play

“Ingress,” a multiplayer game that uses the entire globe as its game board, made its debut on iOS this week. Now, iPhone users can join in the fun of working with other online gamers to find real life portals in their community and progress through the “Risk”-like game. “Ingress” already has about four million downloads on Android devices in about 200 countries. Google has also taken advantage of advertising opportunities, allowing businesses to pay to become a portal. Continue reading Google’s Ingress Game Combines Virtual and Real World Play

Yahoo and Live Nation Partner to Live-Stream Music Concerts

Tonight’s performance by the Dave Matthews Band in Jacksonville, Florida will mark the first in a partnership between Yahoo and Live Nation to provide free, live streams of a different concert every day for a year. The idea is to draw attention to Yahoo’s video site Screen, which the company sees as an eventual competitor to Google’s YouTube. For Live Nation, and the music industry, the effort could lead to a new franchise for online concerts, which have yet to catch on with consumers. Continue reading Yahoo and Live Nation Partner to Live-Stream Music Concerts

Amazon Fire Could Help Boost Adoption of 3D Smartphones

Amazon’s new Fire smartphone features sensors and front-facing cameras that provide a different perspective depending on how users hold, view or move the phone, leading to the expectation that it should increase demand for 3D applications. This 3D display tech is called dynamic perspective. Mobile software developers are hoping that Amazon’s advertising efforts and massive scale will promote 3D more successfully than other 3D phone makers have in the past. Continue reading Amazon Fire Could Help Boost Adoption of 3D Smartphones

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