Sony debuted a campaign this weekend to market 4K entertainment. The promotion — launched by Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia — includes a 30-second spot for NCM’s FirstLook pre-show content. The spot features outtakes from “The Amazing Spider-Man 2” (available tomorrow on Blu-ray, DVD and Digital HD) with an emphasis on viewing movies via Sony 4K Digital Cinema projectors in theaters and Sony 4K TVs at home. Continue reading Cross-Promotion Highlights the 4K Entertainment Experience

Sony will soon join LG and Samsung in offering curved 4K LCD television sets. The Japanese company is expected to unveil two models at 65- and 75-inches during next month’s IFA show in Berlin. While Sony has yet to announce pricing and availability, the curved sets will compete with Samsung’s HU9000 line, which includes a 65-inch model priced at $4,300 and 78-inch model at $8,000. Sony currently sells a 65-inch curved 1080p TV for $2,500. Continue reading Sony Planning to Debut a Pair of Curved 4K TVs Next Month

Belgian 3D vision company SoftKinetic believes the future will include using hand and finger gestures to operate some of your car’s controls, such as the navigation system, radio volume, and air conditioning. SoftKinetic’s system works by mounting a camera with radar-like technology that can recognize the slightest hand gestures, even in complete darkness. With the help of Delphi Automotive, SoftKinetic is hoping to get its product in a production vehicle later this year. Continue reading Operating a Car’s Air Conditioning With the Wave of a Finger

Researchers at Carnegie Mellon University have developed a new photo-editing tool that lets users turn and flip objects as if they were in 3D. Photo editors have only been able to manipulate objects in 2D by resizing them or changing their location within the photo. This new software uses a publicly available database of models to recreate objects, even the sides that were not captured by the camera. Researchers found that this software could be used for animations as well. Continue reading Software Allows Photographers to Manipulate Objects in 3D

Nvidia’s new Shield is a tablet PC, but also a gaming console for Android game apps, streamed PC games, and games streamed from the Nvidia Grid cloud gaming service. The Wi-Fi tablet can be used as a handheld gaming device or a console that can be plugged into a TV via an HDMI cable. For $299, gamers will get 16 gigabytes of storage and perhaps some of the best image-rendering technology on the market. The Shield tablet will start shipping at the end of July. Continue reading Shield: Nvidia Launches its First Tablet, Designed for Gamers

Toy maker Hasbro and 3D printing service Shapeways have teamed up to bring the power of toy design to the hands of consumers. The two companies launched the SuperFanArt site for My Little Pony toys. Users can create, share and even sell their pony designs through the Shapeways’ marketplace. The first 3D printed My Little Pony toys will be shown at Comic-Con this week. Hasbro plans to add more of its brands to the SuperFanArt site later in the year. Continue reading New Hasbro Site Turns Amateur Creations into 3D Printed Toys

Amazon’s new Fire smartphone features sensors and front-facing cameras that provide a different perspective depending on how users hold, view or move the phone, leading to the expectation that it should increase demand for 3D applications. This 3D display tech is called dynamic perspective. Mobile software developers are hoping that Amazon’s advertising efforts and massive scale will promote 3D more successfully than other 3D phone makers have in the past. Continue reading Amazon Fire Could Help Boost Adoption of 3D Smartphones

Atlantic Productions, a British production company known for its educational programs, documentaries, and Emmy-award winning visual effects, has just launched a new virtual reality studio to create content for Facebook’s Oculus Rift and Sony’s Project Morpheus VR technology. Alchemy’s first project is collaborating with Sir David Attenborough, a celebrated naturalist, to take viewers on a journey to meet the creatures that lived about 550 million years ago. Continue reading Alchemy Virtual Reality Studio Takes Viewers Back In Time

Digitimes Research projects that global Ultra HD television shipments will experience a compound annual growth rate of 160 percent from 2013 to 2017, jumping from 1.5 million units to 68.2 million. The report estimates that 26.6 percent of all TVs shipped in 2017 will be Ultra HD, and more than 90 percent of LCD TVs will offer UHD resolution or higher. In addition, Digitimes anticipates that Blu-ray support for UHD and increased user-generated content will help push demand. Continue reading Report: Ultra HD TV Shipments to Grow 160 Percent by 2017

An estimated 160 million phones sold this year will feature 4K video-capable cameras, while only two percent of TVs shipped to North America will have 4K screens. These cameras will be available on high-end models, including the Samsung Galaxy S5, the Sony Xperia Z2 and the LG G Pro 2. Meanwhile, cable, satellite and telecommunications companies are unlikely to move to Ultra HD for a few years as they wait for more TVs to show up in American homes. Continue reading Increasing Number of Smartphones Are Capable of 4K Video

Google Creative Labs has built an in-browser manipulatable 3D box with different video and audio tracks on each of its six faces. The user decides what to watch and hear by clicking and dragging the Cube to show either one side or a combination of sides. The Cube, which debuted online this week with The Presets’ new single “No Fun,” is a multi-pronged promo. Google considers it a platform that could eventually extend beyond music videos to other areas of art and media.  Continue reading Cube: Google Creative Labs Unveils New Storytelling Platform

Google’s Advanced Technology and Projects group (ATAP) has some notable new technologies in development, including a tablet with 3D scanning, a modular phone and digital storytelling. The tablet will feature Project Tango 3D technology to make games and images come to life. LG is planning to manufacture the tablets to debut in 2015. The digital storytelling content will be available on all Android phones later this year, but the modular phone will not hit the market for some time. Continue reading Google: Project Tango Tablet with 3D Camera in Development

Amazon CEO Jeff Bezos unveiled the company’s new Fire Phone yesterday in Seattle. The 4.7-inch smartphone, which features a 3D display that detects where eyes are looking on the screen with “Dynamic Perspective,” will be available July 25 starting at $200. The device includes a scanning feature with its Firefly app, which allows users to scan products, signs, UPC or QR codes (ideal for shopping on Amazon), and Shazam-like features to identify songs and pinpoint scenes in movies or TV shows. Continue reading Amazon Unveils New 3D Fire Phone with Dynamic Perspective

Google’s Project Tango is developing 3D smartphones and tablets that can not only render locations and objects, but can also be used to record 3D images and videos. Mantis Vision’s technology, which will be used in the Google Project Tango devices, creates a depth map of a scene so that users can view an image from different perspectives and add different backgrounds and other 3D visual effects. Other electronics companies are investing in the Mantis technology as well. Continue reading Google 3D Smartphones Will Run on Mantis Vision Technology

“Gravity” brought in 80 percent of its debut haul from 3D engagement, leading analysts to credit the film for bringing the format back into the spotlight. For studios and exhibitors, this is a plus because 3D tickets carry a large surcharge, potentially bringing in million of dollars. The recent increase in 3D interest can be partially attributed to the directors, including Gareth Edwards (“Godzilla”) and Marc Webb (“The Amazing Spider-Man 2”), who have been encouraging fans to see their films in 3D.  Continue reading Analysts Credit “Gravity” with Bringing 3D Back to the Spotlight