New Hasbro Site Turns Amateur Creations into 3D Printed Toys

Toy maker Hasbro and 3D printing service Shapeways have teamed up to bring the power of toy design to the hands of consumers. The two companies launched the SuperFanArt site for My Little Pony toys. Users can create, share and even sell their pony designs through the Shapeways’ marketplace. The first 3D printed My Little Pony toys will be shown at Comic-Con this week. Hasbro plans to add more of its brands to the SuperFanArt site later in the year.

Hasbro_Shapeways_SuperFanArtThe 3D printing venture will allow users to interact with the brand via toys of their very own design, or other fans’ unique designs. The SuperFanArt site encourages visitors to browse models created by artists and wait for the desired 3D printed toy to be delivered. At its launch, the site features the work of five artists who hail from the U.S., Canada and France.

“Shapeways enables anyone to get the products they want, and with this partnership, we can further expand this to fans to design products based on a major brand,” CEO and co-founder of Shapeways Peter Weijmarshausen said.

The My Little Pony brand has gained worldwide popularity in its 30 years. The “My Little Pony: Friendship is Magic” TV series has aired in more than 170 countries. According to Variety, “the brand has more than 200 licenses spanning 17 countries.”

Hasbro plans to get fans of its other brands involved with the creative process as well. In the coming months, SuperFanArt users may be able to design and browse toys based on familiar brands such as Transformers, Monopoly, Magic: The Gathering, Littlest Pet Shop, and Nerf.

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