New UHD TVs have been announced by companies including Samsung, LG and Vizio. Samsung is touting its quantum-dot-like color tech, and LG is pushing OLEDs and its quantum-dot “ColorPrime,” while Vizio is emphasizing affordable sets with full-array local dimming. Sony just announced pricing and availability of its new Android TV-powered 4K sets. The line features 10 models ranging from 43-inches at $1,300 to 75-inches at $8,000. With its new offerings, Sony is focused on razor-thin panels and HDR features.

“Adopting Android TV was Sony’s biggest move this year, and with it comes an entirely new smart TV platform along with plenty of Google-backed technologies,” reports Digital Trends. “New features for this year include the ability to mirror Android smartphones onscreen and the ability to ‘cast’ content from iOS or Android devices, similar to Google Chromecast. Other features include voice-operated search, PlayStation gaming, Google Play access, and more.”

“Sony’s new flagship is the 75-inch XBR-75X940C (pictured above), an $8,000 set that’s the only model kitted out with the company’s highest-end ‘X-Tended Dynamic Range PRO’ contrast-enhancing feature,” explains Wired.

“It’s a full-array 4K panel with local dimming, and Sony claims the extra contrast boost of the Dynamic Range PRO technology makes the LCD panel produce deeper, plasma-like blacks in addition to brighter bright areas. The company is claiming three times the brightness range — the delta between the darkest parts of a scene and the brightest — compared to your run-of-the-mill LED-backlit LCD set.”

The company is claiming more vibrant color gamut based on its Triluminos technology, which was previously associated with quantum-dot-based tech. Sony says the TVs can essentially upscale HD and 4K content to something closer to HDR video, and an upcoming firmware update will make the new line compatible with HDR content from Netflix and Amazon.

“Sony’s new lineup also boasts ‘the thinnest LED TV in the world’ in the company’s X900C TV, which is only .2 inches thick,” notes DT.

Related:
Vizio Gives You Quality 4K on a Budget, But You’ll Need to Work For It, Digital Trends, 4/20/15