Cinedigm Teams with ROW8 to Bring ‘Still in Theaters’ to TV

Cinedigm, a streaming firm that debuted its Cineverse platform this summer, is introducing the ability to rent fresh theatrical films via a partnership with ROW8, a subscription-free cinema OTT service launched in 2018. Cinedigm says the partnership allows it to market content on Cineverse that’s “still in theaters” via TVOD (transactional video on-demand). The agreement is reciprocal, with ROW8 able to offer Cinedigm’s own upcoming theatrical releases to Android and iOS, Apple TV, Google TV, Roku players, Vizio and other mobile devices. Cinedigm claims to be platform agnostic. Continue reading Cinedigm Teams with ROW8 to Bring ‘Still in Theaters’ to TV

LG Display Reveals Stretchable Prototype That Folds, Twists

LG Display has unveiled a stretchable display form factor it says surpasses existing foldable and rollable technology. Based on a highly resilient film-type substrate made of silicon used in contact lenses, LG’s 12-inch prototype stretches to up to 14 inches. The stretchable display uses a MicroLED light source with full-color RGB and resolution of 100ppi that LG says “competes with most existing monitors.” It’s spring-wired frame gives it the durability to withstand repetitive changes to form as well as significant external impact, LG adds, describing a consistency “similar to that of a rubber band.” Continue reading LG Display Reveals Stretchable Prototype That Folds, Twists

Streaming Ads That Play While TVs Are Off a Costly Problem

Some streaming platforms are continuing to stream TV commercials even after viewers turn off their sets, costing brands an estimated $1 billion per year in wasted fees, according to new research. The news comes as streaming gains in popularity and premium services like HBO Max, Disney+ and Netflix dabble in ad-supported streaming tiers. A study by iSpot.tv and GroupM indicates roughly 17 percent of television ads playing through connected streaming devices are playing on a dark TV set, which is possible because when regular TVs are turned off that action isn’t always conveyed through HDMI ports. Continue reading Streaming Ads That Play While TVs Are Off a Costly Problem

Paramount’s Pluto TV FAST Success a Streaming Case Study

As global streaming leader Netflix retools its business model to accommodate a less expensive, ad-supported subscription tier, the industry is turning its attention to FAST service (free ad-supported streaming television). It’s part of the process of accommodating linear television for the streaming age. Pluto TV, a division of Paramount Global, managed to hit the $1 billion revenue mark last year without any paying subscribers and tallied over 64 million monthly active users as of December 2021. Not too shabby for a service that was not taken very seriously when it launched on April Fool’s Day 2014. Continue reading Paramount’s Pluto TV FAST Success a Streaming Case Study

Amazon Ships Its First Fire TV-Branded 4K Smart TV Models

The first Amazon-branded televisions are now available. The Amazon Fire TV 4-Series models start at $370, while the Amazon Fire TV Omni Series — which come Alexa-enabled for voice control — start at $410 for a device marketed as an all-in-one entertainment solution for streaming, subscription TV, gaming, music and more. Amazon’s branded TV launch comes as Comcast throws its hat in the ring with its XClass sets built by Hisense. They join an already vibrant field, with players including Apple, Google, Roku, TCL, Samsung, LG and Vizio competing for market share. Continue reading Amazon Ships Its First Fire TV-Branded 4K Smart TV Models

Nielsen Claims New Suite Captures 100 Percent of Streaming

Nielsen is relaunching its streaming measurement solutions as a single suite of ad-supported and subscription-based services that now captures 100 percent of activity across content, ads and platforms, the New York-based ratings and analytics firm says. Embattled of late after decades as measurement’s gold standard, Nielsen says its new emphasis on one-stop streaming measurement comes as U.S. consumers “now spend over a quarter of their total TV time” streaming. The new suite aims to give content creators, platforms, studios and advertisers a detailed look at who is streaming, what they’re watching, when and for how long. Continue reading Nielsen Claims New Suite Captures 100 Percent of Streaming

Vizio Upgrades Content, Navigation, Discovery for WatchFree

Vizio refreshed its WatchFree+ streaming service (that now sports a plus sign) with a new look, customized recommendations and new navigation features to improve search and discovery. Also on tap is a programming guide with hundreds of free channels across multiple genres and a “featured” category for seasonal content, themed collections, pop-up channels for limited time programming and Vizio-exclusive custom-curated channels including Fork and Flight for food and travel and Investigation for true-crime shows. Continue reading Vizio Upgrades Content, Navigation, Discovery for WatchFree

NBCU Merges FandangoNOW and Vudu as Single Streamer

NBCUniversal has merged its FandangoNOW on-demand movie and TV platform with Vudu, the video streaming service it purchased from Walmart last year. FandangoNOW customers will be able to transfer their accounts and collections to Vudu, which uses Roku Pay as its in-app payment system. In a revenue-sharing deal, the new Vudu-branded offering will serve as Roku’s official film and TV store. Fandango executives concluded that Vudu had a stronger brand and that the merger would help to “rapidly innovate and make bolder, faster enhancements to benefit consumers and partners.” Continue reading NBCU Merges FandangoNOW and Vudu as Single Streamer

New Consortium Aims to Improve Addressable TV Ad Market

Go Addressable, a new eight-company consortium, plans to simplify and scale addressable TV advertising. Among the consortium members are Comcast, Charter Communications, Altice USA, Dish Media and smart TV manufacturer Vizio. Comcast Advertising vice president and general manager Larry Allen reported that advertisers are currently faced with putting together a schedule from various streaming services, smart TV makers, cable operators and even programmers. He said that, “the buyers need a solution to their fragmentation problem.” Continue reading New Consortium Aims to Improve Addressable TV Ad Market

Intel Leads Investment Round in IRIS.TV Video Data Platform

Intel’s investment division Intel Capital led a new $18 million Series B investment round in IRIS.TV, a data technology company that offers an alternative to cookies and third-party identifiers. IRIS.TV, founded in 2013, analyzes the topics of individual videos of any kind or length, providing information for advertisers on contextual relevance rather than the viewer’s personal data. IRIS.TV’s tech works on videos on mobile phones and computers and, notably, for content on streaming television apps. Continue reading Intel Leads Investment Round in IRIS.TV Video Data Platform

TV Maker Vizio Goes Public on the New York Stock Exchange

Irvine, California-based smart TV maker Vizio had its IPO on the New York Stock Exchange last week, offering 12.25 million shares priced at $21, valuing the company at about $3.9 billion. Vizio chairman and chief executive William Wang, who founded the company in 2002, is focused on the SmartCast streaming platform. Among smart TVs in North America, Vizio is second only to Samsung. Vizio’s platform business grew four-fold from 2018 to 2020, to $147.2 million, with total revenue topping $2 billion in 2020. Continue reading TV Maker Vizio Goes Public on the New York Stock Exchange

Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

Roku has inked a multi-year deal whereby data from Roku’s platform will be incorporated in the upcoming Nielsen ONE cross-media measurement product and Roku will acquire Nielsen’s Advanced Video Advertising (NAV) business, which will enable it to offer a fully addressable advertising solution for TV programmers. Under the terms of the deal, Roku will have Nielsen’s video automatic content recognition (ACR) technology and its dynamic ad insertion (DAI) system, allowing it to offer targeted, household-level advertisements. Continue reading Nielsen Sells Its Video Ad-Tech to Roku, Part of Multiyear Deal

Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube

Next month, Amazon is slated to launch a new Fire TV interface for its Fire TV Stick 4K and Fire TV Cube streaming devices. In 2016, Amazon pioneered the “content-first user experience,” which listed rows of movies and TV shows from various streaming apps on the home TV. This idea was picked up by many others in the industry, including Google, Vizio and LG. But, as the number of streaming services has expanded, this model has become unwieldy and chaotic — and Amazon is about to rein it in via a simplified navigation bar. Continue reading Amazon Will Debut New UI for Fire TV Stick 4K, Fire TV Cube

CES: LG Unveils Evo OLED Display with Improved Brightness

During CES 2021, LG Electronics introduced Evo, its high-end OLED TV that features greatly improved light output. OLED TVs offer superior picture quality to LCD TVs, as each pixel can turn on and turn off its own light. But OLED TVs offer half that of the brightest LCD TVs, hobbling the overall picture quality. This year, LG’s Evo and Sony’s new OLED TVs offer more brightness. In addition to LG, only Sony and Vizio sell OLED TVs, all produced by LG Display. During CES, LG also showcased new QNED Mini LED and NanoCell TV models. Continue reading CES: LG Unveils Evo OLED Display with Improved Brightness

LG’s Major Stake in Alphonso Boosts Its Streaming Ad Goals

Just prior to CES 2021, LG Electronics stated it spent $80 million to take a 60 percent stake in Alphonso, an advertising technology, data and measurement company, to advance its aim of building a streaming-TV advertising business. LG is buying out Manifest Investment Partners and other existing Alphonso investors. Founders, current and former employees and “various advisers” will hold onto the remaining shares. The company, which had a pre-money valuation of about $125 million, has raised $6.3 million thus far. Continue reading LG’s Major Stake in Alphonso Boosts Its Streaming Ad Goals