App Annie Shares Trends of the App Store’s First 10 Years

Apple’s App Store turns 10 on Tuesday, and to commemorate the milestone App Annie has compiled some interesting statistics. For example, consumers have spent $130 billion on iOS apps and have downloaded 170 billion of them. The average iPhone owner has installed more than 100 apps, yet opens less than 40 of them monthly. According to App Annie, social media giant Facebook is the most downloaded app in the history of the App Store, followed by Facebook Messenger, YouTube, Instagram, WhatsApp, Google Maps, Snapchat and Skype.

USA Today reports, “Phones using the Android operating system dominate with an 85 percent market share, according to market research firm IDC … despite the iPhone being the far and away single best device seller.”


“Still, iOS apps represent 30 percent of all app downloads, to 70 percent for Android, says App Annie, but consumers are more likely to spend money buying apps or on in-app purchases via iOS to Google, 66 percent to 34 percent. Games are the biggest money maker. They represent just 31 percent of downloads, but 75 percent of money spent on apps.”

“Candy Crush Saga” is the most popular game download, followed by “Subway Surfers,” “Fruit Ninja” and “Clash of Clans.” Netflix leads in terms of streaming services, followed by Spotify and Pandora.

The markets with consumers who have downloaded the most apps, in order, are the United States, China, Japan, the United Kingdom and Russia.

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