OECD Aims to Regulate Where Online Companies Pay Taxes

The Organization for Economic Cooperation and Development (OECD) has devised a proposal to prevent digital giants such as Amazon, Apple and Facebook from avoiding paying taxes. The proposal, which would allow countries to tax such big multinational firms even if they did not operate there, would enable new taxes on all kinds of multinational companies — not just tech firms — that operate online. As of now, many of these digital companies avoid heavier taxes by moving profits to countries with low tax rates. Continue reading OECD Aims to Regulate Where Online Companies Pay Taxes

Amazon Music to Introduce HD Service for CD-Quality Sound

Amazon is debuting an HD version of its music service, which means its digital sound quality will henceforth be on a par with that found on CDs. Music executives, some who have pushed for different tiers of subscription beyond Apple Music and Spotify’s typical $9.99-per-month, said Amazon’s move is “a sign of the music-streaming market’s maturation.” Although Tidal offers an HD sound service, Amazon Music, at the No. 3 spot by subscription numbers, will be the first major service to offer comparable quality audio. Continue reading Amazon Music to Introduce HD Service for CD-Quality Sound

Exposed Database of Facebook User Data Is Found Online

More than 419 million records of Facebook users in the United States, United Kingdom and Vietnam — including Facebook IDs and user phone numbers — were recently found online (although Facebook disputes that number). The exposed server was reportedly not password-protected, which suggests the database was accessible to anyone. The server contained user data across multiple databases that could potentially enable spam calls and SIM-swapping attacks. According to Facebook, the breach involved user data collected prior to the introduction of new security measures. The company has since taken the exposed data set offline.  Continue reading Exposed Database of Facebook User Data Is Found Online

U.S. and France Ink Agreement on Digital Tax of Net Giants

The U.S. and France agreed to a 3 percent French tax to be applied to services from large Internet companies. The agreement specifies that France will repay these companies the difference between its digital tax and the taxes currently under development at the Organization for Economic Cooperation and Development (OECD). French President Emmanuel Macron, at a joint press conference with President Donald Trump, said they had reached a “good agreement,” but that he prefers international taxes on digital services. Continue reading U.S. and France Ink Agreement on Digital Tax of Net Giants

Facebook Ad Campaigns to Carry Movie Reminders, Times

Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

Apple Card Debuts With 70 Percent of U.S. Retail On Board

This month, Apple will officially launch Apple Card, a credit card for iPhone users, according to chief executive Tim Cook. The credit card, which will be situated in Apple’s Wallet app, allows contactless payments and includes no fees, lower interest and cash rewards. According to the Silicon Valley company, Apple Pay has 70 percent “retail acceptance” in the U.S. and 90 percent in Australia. It can be used wherever Apple Pay is available and is expected to be in 40 countries by the end of the year. Continue reading Apple Card Debuts With 70 Percent of U.S. Retail On Board

Costs of Teaming With Social Media Influencers on the Rise

Recent reports from influencer marketing services indicate that brands and marketers are concerned with the growing costs of working with social influencers. According to a Mediakix survey, more than one-third of marketers in the U.S. explained that the rising cost in this space has become a significant challenge to marketing. A report from Klear points out that nano-influencers on YouTube (with 500 to 5,000 followers) earn an average of $315 per video, and power-influencers (with 30,000 to 500,000 followers) charge an average of $782 per video. Continue reading Costs of Teaming With Social Media Influencers on the Rise

Amazon Accelerator Program Draws Mixed Vendor Interest

Amazon’s Accelerator program for independent merchants, launched in spring 2018, provides marketing support, product reviews and visibility in exchange for the right to purchase the brand with 60 days notice, for a fixed price, “often $10,000.” It’s part of the tech behemoth’s strategy to build its portfolio of exclusive brands. According to third-party sellers, this is also the first selling program that gives Amazon direct control over independent brands. One source reported that Amazon has not yet purchased any brands. Continue reading Amazon Accelerator Program Draws Mixed Vendor Interest

New Disney Hub on Spotify Designed for Families and Kids

Spotify recently announced a new partnership with Disney that brings a collection of Disney playlists to the streaming music platform. The Disney Hub on Spotify — currently available for fans in Australia, Canada, Ireland, New Zealand, South Africa, the U.K. and U.S. — features soundtracks and other music related to Disney movies and TV shows. Among the current categories are Disney Hits, Disney Favorites, Disney Classics, Disney Sing-Alongs, Disney Princess, Marvel Music and The Best of Star Wars. Continue reading New Disney Hub on Spotify Designed for Families and Kids

France Inks Law to Tax Tech Firms, U.S. Threatens Probe

France’s Senate has approved taxing Amazon, Google and other large technology companies, despite the threat of a U.S. probe into discrimination. In fact, the vote came hours after U.S. trade representative Robert Lighthizer said he would investigate the French legislation based on the same law President Trump used in the trade clash with China. French finance minister Bruno Le Maire responded that, “France is a sovereign state. It makes sovereign decisions on tax matters and will continue to make sovereign decisions on tax matters.” Continue reading France Inks Law to Tax Tech Firms, U.S. Threatens Probe

Report: Mobile Apps and Games Have Impressive Quarter

According to App Annie, consumers downloaded 11.2 billion mobile games for iOS and Android in Q2 2019. Games served as 35 percent of global downloads, but were responsible for almost 75 percent of consumer spending on iOS and Google Play. Overall, mobile apps had a record quarter: 30.3 billion apps were downloaded, while iOS and Google Play saw $22.6 billion in consumer spending. Arcade, action and casual games collectively represented the third-largest category for Google Play Q2 growth year-over-year. Games served as the top contributor to download growth for iOS, led by arcade, action, and puzzle games. Continue reading Report: Mobile Apps and Games Have Impressive Quarter

Ford, VW Collaborate on Autonomous and Electric Vehicles

Ford Motor Co. and Volkswagen AG are extending their seven-month-old alliance to include collaborating on self-driving and electric car technology. In a joint statement today, the companies announced that Volkswagen would invest $2.6 billion in Ford’s autonomous-vehicle partner Argo AI by providing $1 billion in funding and contributing its Audi $1.6 billion Autonomous Intelligent Driving unit, based in Munich. In 2017, Ford invested $1 billion in Pittsburgh-based autonomous vehicle startup Argo. Once the Ford-VW deal is finalized, Argo’s value is expected to reach $7 billion. Continue reading Ford, VW Collaborate on Autonomous and Electric Vehicles

Spotify Expands Ad Options by Targeting Podcast Listeners

Spotify, which now has 123 million worldwide users of its ad-supported audio service, is expanding its podcast business by offering advertisers the ability to target consumers based on the types of podcast programs they are streaming. Brands across 10 global markets (Australia, Brazil, Canada, France, Germany, Italy, Mexico, Spain, United Kingdom and United States) will have the option of targeting Spotify Free users based on podcast categories such as “Business & Technology,” “Comedy” and “Lifestyle & Health.” 3M and Samsung have been testing the new ad-targeting tool. Continue reading Spotify Expands Ad Options by Targeting Podcast Listeners

Apple iPhones Can Now Be Repaired at Any U.S. Best Buy

Apple and Best Buy announced the two companies are extending their partnership so that technicians can repair iPhones at any of the 992 Best Buy locations in the U.S. The companies also revealed that 7,600 Geek Squad techs are now certified for iPhone repairs using genuine parts from Apple. While Apple will continue to offer repairs at its own stores, the new deal should prove beneficial to iPhone users in Montana, North Dakota, South Dakota, Vermont, West Virginia and Wyoming, since Apple does not presently have stores in these states. Continue reading Apple iPhones Can Now Be Repaired at Any U.S. Best Buy

Newzoo Forecasts U.S. Will Top Gaming Market This Year

According to market research company Newzoo, the United States is on the cusp of becoming the world’s top gaming market at $36.9 billion, the first time since 2015, and supplanting China. Newzoo said its forecast isn’t due to the 2018 freeze on gaming licenses in China, but rather is a reflection of “new console users and in general massive growth in console spending” on both Sony PlayStation and Microsoft Xbox. Newzoo senior market analyst Tom Wijman points out that about 50 percent of U.S. game revenues come from consoles. Continue reading Newzoo Forecasts U.S. Will Top Gaming Market This Year

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