Facebook Debuts Cross-Platform Metrics Tools for Marketers

Advertisers will be able to improve their marketing campaigns with two new tools for measuring Facebook and TV metrics both separately and together. The new Facebook Cross-Platform Brand Lift, which will debut in 2018, and the Nielsen Total Brand Effect with Lift, already available in the U.S. and U.K., are particularly aimed at marketers moving from digital to cross-media advertising. The platform also allows Facebook to compete with Google’s Brand Lift for TV, which debuted a number of years ago. Continue reading Facebook Debuts Cross-Platform Metrics Tools for Marketers

UN Civil Aviation Group Brainstorms Global Drone Standards

The United Nations’ 191-member state International Civil Aviation Organization held its first-ever symposium to solicit industry ideas on global operating standards for drones. Held at the ICAO’s Montreal headquarters, the two-day event was not aimed at establishing specific rules but rather to spur discussion and ideas among those already involved in the drone industry. Amazon, NASA, Boeing and General Electric participated along with leading industry trade associations and Chinese and Brazilian researchers. Continue reading UN Civil Aviation Group Brainstorms Global Drone Standards

Facebook Messenger Debuts In-App Fandango Ticket Sales

In the U.S., Facebook Messenger now automatically launches Fandango information and ticketing, along with suggestions for GIF-sharing and so-called quick replies, within the app. The feature is based on M, Facebook’s AI-powered virtual assistant technology. The M assistants have thus far offered a variety of actions in Messenger, including sending stickers, launching Uber or Lyft, beginning a poll and sharing a location. Facebook Messenger users can change their settings in order to mute these suggestions. Continue reading Facebook Messenger Debuts In-App Fandango Ticket Sales

YouTube Video Is Increasingly Popular as Viewers Go Mobile

Video consumption is continuing its transition from the living room to mobile devices. Android users in the U.S. watched nearly 1 billion hours worth of YouTube video content in July — the most time ever spent over a month in a single streaming video app. According to App Annie, the Android version of YouTube’s app accounted for about 80 percent of the 12 billion hours Americans spent between July 2016 and July 2017 using the top 10 Android apps for streaming video. Total time spent by consumers using video streaming apps jumped 45 percent from the previous year. Following YouTube is Netflix, Twitch, Hulu and Amazon Video. Continue reading YouTube Video Is Increasingly Popular as Viewers Go Mobile

Equifax Data Breach, Discovered in July, Impacts 143 Million

Equifax reported that hackers likely gained access to the personal information of about 143 million people in the U.S., making it the second biggest data breach after last year’s two Yahoo hacks, which impacted as many as 1.5 billion customers. The Equifax hack is almost twice as large as the J.P. Morgan Chase & Co. hack three years ago. The damage the hack to Equifax will do is as of yet unknown, but it could be serious, given the immense scope of the attack and the future potential for fraud.   Continue reading Equifax Data Breach, Discovered in July, Impacts 143 Million

Facebook Testing Business Messaging Tools via WhatsApp

Facebook, which bought WhatsApp for $22 billion in 2014, is now testing two free business tools on the messaging service. WhatsApp Business lets small businesses answer customer questions and send updates; larger businesses can avail themselves of another free tool that plugs in to the WhatsApp platform. Facebook is also debuting verified profiles for businesses on WhatsApp, to distinguish them from individuals. Businesses in Brazil, Europe, India and Indonesia, including KLM Royal Dutch Airlines, are testing the new tools. Continue reading Facebook Testing Business Messaging Tools via WhatsApp

E-Commerce Giant Amazon Looking to Offer Event Ticketing

According to multiple sources, Amazon is currently looking to team with venue owners to sell event tickets online in a move that would provide consumers with more options and potentially loosen Ticketmaster’s hold on the lucrative business sector. The move could also generate more Amazon Prime members for the world’s largest online retailer, while introducing new merchandising opportunities for its partners. “The Seattle-based company sees the U.S. ticketing market as ripe for attack,” reports TechCrunch. “Consumers dislike ticket fees, and venue owners, sports leagues and teams want more distributors for their tickets as they seek to boost sales.” Continue reading E-Commerce Giant Amazon Looking to Offer Event Ticketing

Cable Providers Make Course Correction and Support Netflix

As part of an industry shift that began in Europe, an increasing number of cable operators in the U.S. have been forming agreements with Netflix. Charter Communications is expected to join more than a dozen pay TV providers, including Comcast, in making the streaming service available through its set-top boxes. “Some U.S. providers could start selling the streaming service as part of their Internet and video packages,” reports VentureBeat. “Altice NV is trying that approach in France, and the company aims to extend the deal to the United States.” Continue reading Cable Providers Make Course Correction and Support Netflix

China Issues Plan to Become the World’s AI Leader by 2030

China’s State Council released a statement of intent to build a domestic industry in artificial intelligence worth $150 billion and become the world leader in AI by 2030. China is also planning a multi-billion dollar investment in startups and academic research related to AI, say two professors consulting with the Chinese government. At the same time, the U.S. is cutting back on investments in science, and budget proposals from the Trump administration aim to cut funds from agencies supporting AI research. Continue reading China Issues Plan to Become the World’s AI Leader by 2030

Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine

The European Union issued a record-breaking $2.7 billion fine against Google yesterday for violating EU antitrust rules. Margrethe Vestager, European commissioner for competition, announced that the seven-year investigation determined the U.S. tech giant had manipulated search results in order to place its own shopping service ahead of services offered by rivals, thereby creating an “illegal advantage.” Google now has up to 90 days to adjust its practices or potentially face additional penalties. The company is said to be considering an appeal. Continue reading Antitrust Case: EU Slaps Google With Record $2.7 Billion Fine

Google May Be Facing a Record Fine by the European Union

Margrethe Vestager, the European Union’s commissioner for competition, is reportedly close to ruling on an antitrust case regarding Google’s search services that is likely to result in a record fine, according to insiders. The penalty is expected to exceed the $1.4 billion antitrust fine that Intel paid in Europe in 2009. “Officials could also force Google to alter how it operates in the region, and potentially elsewhere, to give rivals a greater ability to compete,” reports The New York Times. The case “claims that Google diverted traffic from competitors’ services to favor its own comparison shopping site.” The European Commission is also investigating two other cases that involve Android and Google’s advertising products. “Google has denied any wrongdoing,” notes NYT. Continue reading Google May Be Facing a Record Fine by the European Union

Twitter and BBC Team to Live-Stream U.K. Election Specials

Twitter has announced its latest live streaming partnership. Marking the first time the company has teamed up with the BBC for streaming video, the deal will focus on the BBC’s U.K. election coverage. “The deal specifically involves five BBC election specials, including debates and election night results, among others,” reports TechCrunch. “The video coverage will be available in the Twitter application on both mobile and web, and will include live tweets that reference related hashtags.” Twitter previously “partnered with Bloomberg to live stream the [U.S.] presidential debates ahead of the November 2016 election.” Twitter already has live streaming deals with BuzzFeed, Live Nation, Viacom, sports leagues and others. Continue reading Twitter and BBC Team to Live-Stream U.K. Election Specials

Foreign Firms Concerned by China’s New Cybersecurity Law

On June 1, China will begin to implement its new Cybersecurity Law, and foreign companies are worried. China already restricts technology, and the new law will boost tighter control over data and enforce a broader definition of the services and products impacted. Firms are particularly concerned about one regulation that would require them to store information on mainland China, forcing them to rely on cloud providers such as Alibaba and Tencent, which have more local services, as opposed to offerings from Amazon or Microsoft. Continue reading Foreign Firms Concerned by China’s New Cybersecurity Law

Apple Stops Licensing Payments to Chip Provider Qualcomm

After a period of growing tension over their contract, Apple finally told Qualcomm, which provides the iPhone’s main components, that it will no longer pay licensing revenue to iPhone contract manufacturers. Apple is Qualcomm’s main source of profit, and a permanent end to this technology licensing revenue would be damaging to the chip manufacturer. This contract has been in force since Apple debuted the iPhone in 2007. As a result of Apple’s move, Qualcomm has downgraded its recently released forecasts. Continue reading Apple Stops Licensing Payments to Chip Provider Qualcomm

Westinghouse Files for Bankruptcy, Toshiba Selling Chip Unit

Nuclear power leader Westinghouse Electric Company filed for Chapter 11 bankruptcy protection in New York yesterday. “The filing comes as the company’s corporate parent, Toshiba of Japan, scrambles to stanch huge losses stemming from Westinghouse’s troubled nuclear construction projects in the American South,” reports The New York Times. Westinghouse has recently been impacted by a slowdown in electricity demand, lower natural gas prices, growth in alternative energy sources, and concerns regarding nuclear safety. Toshiba, which is expecting a net loss of $9.9 billion for the fiscal year, “is also divesting its profitable semiconductor business and plans to sell a stake to an outside investor to raise capital.” Continue reading Westinghouse Files for Bankruptcy, Toshiba Selling Chip Unit

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