President Biden has signed an executive order designed to repair data sharing with the European Union. The arrangement has been in disarray since 2020, when the Court of Justice of the European Union nullified the Privacy Shield, jeopardizing what the White House calls a $7.1 trillion economic relationship, premised on companies doing business on both sides of the pond. Friday’s executive order stipulates new ways for the EU to challenge what it had previously identified as objectionable U.S. government surveillance practices. In March, the U.S. and European Union agreed “in principle” to a revamped framework for data transfers. Continue reading White House Updates Data Protection Framework with the EU

As it continues trying to close its $44 billion sale to Elon Musk, popular social networking service Twitter is taking steps to update its image, introducing multimedia posts for Android and iOS users, who can now augment text with photos, GIFs and videos in a single tweet. Previously, each tweet only accommodated one type of media, though multiple attachments of a single format were permitted. Simultaneously, the company has begun rolling out the “edit” button to U.S. subscribers using the premium Twitter Blue platform, which price increases from $2.99 to $4.99 this month. Continue reading Tweets Go Multimedia, Edit Button Rolls Out for Twitter Blue

Video games as an advertising medium is still relatively niche, but a migration to streaming has paved the way for what observers predict will be explosive growth. Ad Age recently identified gaming as “the next huge advertising channel.” Fast Company posits U.S. in-game advertising, or IGA, is currently between $6-$8 billion, which is less than 6 percent of U.S. digital advertising. Analytics firm Research Dive predicts in-game advertising will grow to $14 billion worldwide by 2028. Fast Company says here are nearly 3 billion global players — one in four people — and growing by 15 percent a year. Continue reading Video-Game Advertising Projected to Top $14 Billion by 2028

Ticketmaster and TikTok have teamed up for an in-app event discovery feature that will let the short-form video app share live event information and direct users to Ticketmaster’s site for purchase. Influencers can now link relevant Ticketmaster events to their videos. Initially, the new feature will only be available to select creators, with plans to scale more broadly over time. Acts that have signed on to use the ticketing mini app at launch include Demi Lovato, OneRepublic, Backstreet Boys, Usher and more. WWE is also participating. The pact follows a similar agreement Ticketmaster made with Snapchat in February. Continue reading Ticketmaster Teams with TikTok on Event Discovery Feature

Streaming is expected to overtake linear TV viewing by the end of the year, according to a study by research firm Omdia. The Gauge, Nielsen’s latest media analysis report, found that streaming claimed 34 percent of total TV time in June for a fourth consecutive monthly record. That’s what cable claimed in June 2021, only to decline to 35 percent in June 2022. Nielsen SVP of product strategy and thought leadership Brian Fuhrer says what is unusual is “the extraordinary breakout that a number of the streamers had,” with Netflix jumping the most, a full share point. Continue reading Streaming Viewership to Surpass Cable TV Before Year’s End

TikTok is at the center of yet another attention-grabbing trend: Gen Z has begun using it as a search engine, edging out Google. TikTok says a third of its billion or so global users are Gen Z, and these 10-to-25-year-olds are now using the short-form video platform for more than just entertainment and are increasingly turning to it as a source of information. Meta Platforms’ Instagram is also making a strong showing among information seekers in Gen Z — an important demographic among advertisers, as they are still forming brand loyalties and shopping habits. Continue reading Gen Z Turning to TikTok and Instagram for Search and News

In the wake of the European Union’s strict new digital-competition laws, Amazon has proposed settlements in two EU antitrust cases. The U.S.-based e-commerce giant says it will stop using non-public data it obtains from the activities of independent sellers on its marketplace to inform its own business decisions in competition with those sellers. A separate investigation found Amazon to be self-dealing with regard to its Buy Box and Prime plans, resulting in a commitment to give third-party sellers equal treatment. The commitments would remain in force for five years, monitored by a trustee reporting to the European Commission. Continue reading Amazon Offers Concessions to Call Off EU’s Antitrust Probes

Snap Inc. is beginning the rollout of Snapchat+,  a subscription tier promising “exclusive, experimental and prerelease features” as well as priority support for a monthly fee of $3.99. Targeting “our most passionate users,” Snapchat+ will be available at launch in the U.S., Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia and the United Arab Emirates, with plans for further expansion as the tier evolves. The Snapchat+ launch follows similar moves by Twitter, with Twitter Blue, and Meta Platforms, with Facebook Subscriptions as social platforms seek to supplement advertising with additional revenue streams. Continue reading Snapchat+ Subscription Tier Launches in Limited Territories

Google News is trying to keep peace with publishers while adding functionality to its feed with a revamped desktop that lets users customize up to three topics on the home screen. For example, Local News, World News and Top Picks can be set to display across three-columns. Meanwhile, the global payment battle between content providers and Alphabet’s aggregator has achieved closure in France, where the competition authority said a settlement has been reached after a two-year legal battle and a $525 million fine. Terms include a pledge from Google to give news providers estimates of indirect revenue generated from news content that appears in its search results. Continue reading Google Revamps News Display, Works to Settle EU Disputes

Netflix subscribers are adjusting to its new pay-to-password-share policy, and it’s reportedly been a bumpy transition. In Peru, where active accounts were automatically opted-in for new sharing restrictions, reports of confusion are emerging. At issue, a reported lack of clarity over the company’s definition of a “household,” and new charges related to the term. In March, Netflix announced a test run of paid password sharing for non-household users in Costa Rica and Chile, as well as Peru. The Central and South American markets are on the lower side of Netflix’s revenue-per-user scale. Continue reading Netflix Subscribers Struggle with New Password-Sharing Fee

The EU is preparing to finalize its Digital Markets Act (DMA) designed to neutralize Big Tech’s gatekeeper status by leveling the playing field with smaller competitors. The DMA, which could be completed by month’s end, has ramifications for Amazon, Google and parent Alphabet, and especially for Apple, which faces what some describe as an existential threat through provisions that would allow software to be downloaded outside the App Store and third-party payment systems inserted on apps, known as “sideloading.” Failure to comply could carry fines and penalties totaling tens of billions of dollars. Continue reading EU Digital Markets Act Poised to Compel Apple ‘Sideloading’

Netflix will test charging its subscribers an additional fee for account access for users outside the household in an effort to control unauthorized password sharing. The company has for many years ignored the practice of multiple users logging in to the same account from different locations, even though their terms of service say accounts “may not be shared with individuals beyond your household.” One analyst estimates Netflix leaves $6 billion a year on the table due to illicit password sharing. The result is “impacting our ability to invest in great new TV and films for our members,” the company explains. Continue reading Netflix Will Test Converting Password Sharers into Paid Subs

Businesses curious as to how 5G may impact operations would do well to look to South Korea, where as of November, 5G subscriptions reached 28 percent or about 20.19 million of total mobile subscriptions, according to RCR Wireless. The country not only has a substantial 5G base, but some of the fastest. Autonomous vehicles are already relying on 5G there, as are smart factories, and the proclivity consumers have shown for new technologies prompts experts to conclude the nation may lead the way in areas such as augmented reality, virtual reality and the metaverse. Continue reading South Korea a Case Study in 5G Deployment for Businesses

Nvidia has scrapped plans to buy Arm from Softbank Group due to “significant regulatory challenges preventing the consummation of the transaction,” according to a joint statement that indicates Arm will proceed with plans for an IPO. In what is being positioned as a coincidence of timing, Arm says Simon Segars has resigned as CEO with Rene Haas, formerly president, stepping into the role. After being announced in September 2020, the $40 billion deal faced opposition from both the European Commission and the Federal Trade Commission, which in December sued to block the sale. Continue reading Nvidia Calls Off $40 Billion Acquisition of Arm from Softbank

Pinterest stock spiked in extended trading Thursday after its 2021 earnings results stressed the company’s first full-year of profit, as well as the first year to tick above $2 billion in annual revenue. Pinterest stock rose 28 percent in extended trading on a better than expected Q4. “We took important steps in 2021 with the launch of our foundational technology to deliver a video-first publishing platform,” Pinterest co-founder and CEO Ben Silbermann said, emphasizing that the company would continue to focus on the new initiatives that helped revenue grow 20 percent for Q4 and 52 percent for the year. Continue reading Pinterest Posts Its First Full-Year Profit on Sales of $2 Billion