Video Games Are Becoming a Hot New Advertising Platform

Video game companies are trying to change gaming’s image and perceptions regarding who plays as part of a plan to convince Madison Avenue that games are a serious advertising vehicle. Some 700 ad execs attended the first annual IAB PlayFronts, April 5 in New York, to hear pitches by Meta, Twitch, Activision Blizzard, Unity, Riot and more. Meanwhile, companies including Comcast’s NBCUniversal and HTC are working on technology to put advertising into cloud-based and streaming video games. Elefund and DIP Capital are among those investing in insertion technology that puts brands directly into the gameplay. Continue reading Video Games Are Becoming a Hot New Advertising Platform

SuperData: Game Industry Generated $120.1 Billion in 2019

Market research company SuperData reported that, in 2019, the game industry grew 3 percent to $120.1 billion, of which Epic’s “Fortnite” accounted for $1.8 billion, making it the biggest game for the year. The 2019 revenue for “Fortnite” was a 25 percent drop from the previous year’s record-breaking $2.4 billion. Noting that game industry growth is cooling off, SuperData estimated that it will rise 4 percent to $124.8 billion in 2020. The data includes augmented reality, console games, eSports, mobile, PC and virtual reality platforms. Continue reading SuperData: Game Industry Generated $120.1 Billion in 2019

Nielsen’s SuperData and App Annie Quantify Gaming Market

Epic Games’ “Fortnite” led the way to 13 percent growth of digital games and interactive media to $119.6 billion in 2018, said Nielsen division SuperData. On its own, “Fortnite” earned $2.4 billion last year. The global industry segment is expected to grow to $118.2 billion in 2019. SuperData’s annual report stated that, in 2018, 850 million unique people viewed video games, with Tyler “Ninja” Blevins garnering 218 million hours, making him Twitch’s No. 1 streamer. Mobile games came out on top with $61.3 billion in revenue. Continue reading Nielsen’s SuperData and App Annie Quantify Gaming Market

App Annie Shares Trends of the App Store’s First 10 Years

Apple’s App Store turns 10 on Tuesday, and to commemorate the milestone App Annie has compiled some interesting statistics. For example, consumers have spent $130 billion on iOS apps and have downloaded 170 billion of them. The average iPhone owner has installed more than 100 apps, yet opens less than 40 of them monthly. According to App Annie, social media giant Facebook is the most downloaded app in the history of the App Store, followed by Facebook Messenger, YouTube, Instagram, WhatsApp, Google Maps, Snapchat and Skype. Continue reading App Annie Shares Trends of the App Store’s First 10 Years

Mobile Gamers Spent Nearly $1 Billion Last Week of December

Marking the biggest week of the year for mobile games, research firm Sensor Tower reports that sales of game apps between Christmas and New Year’s Day jumped 53 percent over the same period last year. “Smartphone and tablet users spent a record $967.6 million on game apps for iOS and Android devices,” notes The Wall Street Journal. “Two factors typically goose spending during the week: mobile devices given as gifts, and people off from work and school who have free time to load up on apps.” Additionally, game developers typically introduce “discounts and special holiday-timed events during the week.” According to Newzoo, mobile is now the largest slice of the $100 billion video game pie. Continue reading Mobile Gamers Spent Nearly $1 Billion Last Week of December

Facebook Opens Gameroom to Unity Developers, PC Gamers

Facebook just announced that its PC gaming platform, Gameroom (formerly dubbed Facebook Games Arcade), is now open for all developers. The app is also available to users, for Windows 7 and up. Developers using the upcoming Unity 5.6 game engine will be able to export their games directly to the Gameroom platform. The new platform most closely resembles Valve’s Steam, which boasts 125 million active users. But Facebook is counting on its 1.71 billion monthly active users to intrigue developers and gamers alike. Continue reading Facebook Opens Gameroom to Unity Developers, PC Gamers

Pokémon to Develop Games for Nintendo’s Next-Gen System

“Pokémon Go” — produced by Pokémon Co., an affiliate of Nintendo, and developed by Google spin-off Niantic — has been downloaded more than 500 million times since its July introduction. Now, Pokémon chief executive Tsunekazu Ishihara says his company plans to create games for Nintendo’s next-generation system, which sources say will combine features of traditional consoles and handheld devices. Ishihara also says the company hopes to bring “Pokémon Go” to China and South Korea. Continue reading Pokémon to Develop Games for Nintendo’s Next-Gen System

Health & Fitness is Fastest Growing Category on Google Play

Google released an end-of-year rundown that measures the most popular apps on its Play Store. This year’s fastest growing app category has been health and fitness, led by diet tracker MyFitnessPal. With 100,000 mobile health apps available now for Android and iOS, the global health and fitness app market is worth about $4 billion. In other categories, Facebook topped social, Netflix was the leader in entertainment, Pandora was the most popular music app, and Flipagram led the photography category. Continue reading Health & Fitness is Fastest Growing Category on Google Play

Tech Giants Battle to Control Evolving Mobile Experience

According to the Wall Street Journal, there is no doubt that the smartphone is the current, dominant computing device. Just consider the numbers: Nearly 700 million smartphones were shipped worldwide last year, according to Strategy Analytics. That’s nearly twice as many PC shipments. And it was only a few years ago that PCs were atop that statistic. Now people are using smartphones for a wide variety of functions. Continue reading Tech Giants Battle to Control Evolving Mobile Experience