TV Holds Top Spot, While Smartphone Adoption On the Rise

According to new research figures, TV still holds the top spot in tech devices. The Consumer Technology Association reports that 96 percent of U.S. homes have at least one television, while 80 percent have a smartphone. However, the total number of TV sets — 308 million — was down 3 percent, while the number of homes with smartphones jumped six percent over the previous year. DVD/Blu-ray players dropped 7 percentage points and relinquished the No. 2 spot to smartphones. Not surprisingly, the majority of most popular tech devices are products that feature screens. Meanwhile, ABI Research predicts that HDR TV shipments will reach 245 million units in 2022.

“Smartphones and vehicle-to-vehicle (V2V) communications saw the biggest gains in ownership by household,” reports Multichannel News. “CTA said 45 percent of households have at least one vehicle with driver-assist technology — such as back-up sensors, cameras or hands-free calling.”


“Three of the top five most frequently owned technology devices are products with screens — televisions, smartphones and laptops — and those numbers will continue to grow as one-third of consumers tell us they’ll buy at least one smartphone in 2017, and one-fifth say they plan to buy a television or laptop in the coming year,” said Steve Koenig, senior director of market research for CTA.

High dynamic range is expected to make a bigger impact in the near future and help drive the momentum of 4K Ultra HD.

“ABI Research forecasts that HDR TV shipments will grow at a 41 percent CAGR and reach 245 million units in 2022,” notes Broadband TV News. “8K TV sets are still years away from permeating the global market, with market hype currently centering on Japan’s plans to deliver 8K video at the 2020 Olympics.”

LG, Samsung, and Sony are among those planning to include HDR in their TV sets.

“As evident with Sony’s recent announcement to include HDR in all its new TV sets, the next-generation TV technology will soon be a prominent feature in many Ultra HD TV sets,” said ABI analyst Khin Sandi Lynn.

“Amazon and Samsung recently announced the development of HDR10+, a version of the HDR10 standard that uses Dynamic Tone Mapping to produce enhanced contrast and colors,” noted Sam Rosen, managing director and VP at ABI.

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