Gen Z Turning to TikTok and Instagram for Search and News

TikTok is at the center of yet another attention-grabbing trend: Gen Z has begun using it as a search engine, edging out Google. TikTok says a third of its billion or so global users are Gen Z, and these 10-to-25-year-olds are now using the short-form video platform for more than just entertainment and are increasingly turning to it as a source of information. Meta Platforms’ Instagram is also making a strong showing among information seekers in Gen Z — an important demographic among advertisers, as they are still forming brand loyalties and shopping habits. Continue reading Gen Z Turning to TikTok and Instagram for Search and News

Big Tech Fights Antitrust Bill as Congress Moves Toward Vote

Big Tech is pulling out all the stops to prevent Congress from signing the American Innovation and Choice Online Act (AICO) into law before the midterm elections. Amazon and Alphabet have rallied forces in opposition to the antitrust measure whose principal goal is to halt “self-preferencing,” or the ability of online giants to use their market strength in one area to help boost sideline subsidiaries through preferential treatment. For instance, Alphabet using its wholly-owned search engine Google to promote its own shopping or travel products. Continue reading Big Tech Fights Antitrust Bill as Congress Moves Toward Vote

Big Tech Bristles as Antitrust Bill Moves to a Full Senate Vote

The Senate Judiciary Committee voted Thursday to advance a bill designed to level the playing field between Big Tech and smaller players forced to rely on the giant firms to reach customers. Allegations that the behemoths abuse their power to subjugate competitors and exploit consumers permeate Capitol Hill. After being reminded by Senator Amy Klobuchar (D-Minnesota) that antitrust laws haven’t been meaningfully updated “since the birth of the Internet,” the American Innovation and Choice Online Act was advanced on a bipartisan basis, setting it on a path for a full Senate vote. Continue reading Big Tech Bristles as Antitrust Bill Moves to a Full Senate Vote

State Attorneys General File Another Lawsuit Against Google

Google is now facing a third antitrust suit. Two months after the Justice Department, joined by 46 state attorneys general, filed suits charging anticompetitive behavior, and only one day after 10 other state attorneys general accused the company of using its dominance to control advertising and overcharge publishers, another suit has landed. This suit, made up of a bipartisan group of 30 AGs, accuses the Big Tech giant of illegally manipulating search results to push competitors out of the way. Continue reading State Attorneys General File Another Lawsuit Against Google

Facebook Unveils Business Suite Tools for Small Companies

In response to COVID-19, Facebook chief executive Mark Zuckerberg and chief operating officer Sheryl Sandberg debuted the Facebook Business Suite aimed at small businesses, which are bearing much of the brunt of the pandemic. Yelp data revealed that business closures from mid-July to end of August rose 23 percent; since March, 60 percent of the business closures have been permanent. According to Facebook, the Business Suite is initially available to small businesses but will expand to larger businesses next year. Continue reading Facebook Unveils Business Suite Tools for Small Companies

Big Tech Firms Are Thriving in the Midst of Global Pandemic

In the economic crisis generated by the coronavirus pandemic, Big Tech companies like Amazon, Apple, Facebook and Google are thriving. Amazon and Facebook are viewed as essential services, and Apple and Google are working on tools that will help the nation’s state health departments trace COVID-19 infections. While funding for startups shrivels, these companies are hiring. Only months ago, these companies were embattled by regulators and privacy advocates. Now their lobbyists are working to delay California’s new privacy law. Continue reading Big Tech Firms Are Thriving in the Midst of Global Pandemic

In Grim Ad Market, Even Facebook and Google See Declines

Facebook and Google’s ad businesses appeared to be unstoppable, tripling over the last five years and accounting for more than half of online advertising expenditure. That long run appears to be over with the coronavirus pandemic and its impact on the global economy. Wall Street is now projecting that annual revenues for the two companies will decline for the first time in their histories, due in part to record low prices for advertising. Even so, prospects are even more dire for the overall digital advertising industry. Continue reading In Grim Ad Market, Even Facebook and Google See Declines

Coronavirus Transforms Facebook into Major News Hub Again

With millions of Americans stuck at home, Facebook’s usage — especially messaging and video calls — has skyrocketed, and driven traffic to purveyors of coronavirus news. So much so that, as of a week ago, more than 50 percent of the articles being read on Facebook in the U.S. were coronavirus-related, and U.S. traffic from Facebook to other sites also soared 50+ percent due “almost entirely” to the coronavirus. But the social media companies aren’t spared the economic impact of the virus: a decrease in marketing dollars. Continue reading Coronavirus Transforms Facebook into Major News Hub Again

DOJ’s Probe Into Google Focuses on Third-Party Ad Tools

The Justice Department is advancing its antitrust probe of Google with a more specific focus on how its third-party advertising business works with advertisers and publishers. The DOJ is also posing more detailed questions to executives inside the company, its rivals, advertising agencies, ad technology companies and publishers among others. Those questions center around Google’s integration of its ad server with its ad exchange, and Google’s requirement for advertisers to use its tools to buy ad space on YouTube. Continue reading DOJ’s Probe Into Google Focuses on Third-Party Ad Tools

Europe’s Antitrust Chief Aims to Keep Pressure on Big Tech

In her five-year tenure, European Commission head of the antitrust division Margrethe Vestager fined Google more than $9 billion and required Apple to pay $14.5 billion in back taxes. But she still has a dark view of the landscape, saying that, “in the last five years, some of the darker sides of digital technologies have become visible.” She has been appointed to an unprecedented second term and has been given expanded power regarding EU digital policy, and has already revealed an agenda that includes making sure that major technology companies pay more taxes in Europe. Continue reading Europe’s Antitrust Chief Aims to Keep Pressure on Big Tech

Yelp Updates Its App with Several Customization Features

Yelp will now provide recommendations that are more customized, based on users’ stated preferences. Yelp head of consumer product Akhil Ramesh noted that it’s the first time that, “two people with the same context searching for the same thing are going to see completely different results.” The Yelp app will now profile each user’s likes and dislikes to enable this to happen. A user, for example, will have the chance to choose dietary restrictions and preferences as well as list hobbies, pets, children and so on. Continue reading Yelp Updates Its App with Several Customization Features

Companies Complain to Justice Department About Big Tech

The federal government is listening to complaints about how the major digital platforms exploit their size and the paucity of regulations — and companies are lining up to tell their tales of woe. Yelp public policy chief Luther Lowe says firms that once quietly grumbled are now talking to the Department of Justice about anti-competitive behavior by the big tech companies, all of which vigorously deny the accusations. Two Instagram executives stated that, although some would like to break up social giant Facebook, that won’t help the problem. Continue reading Companies Complain to Justice Department About Big Tech

Rotten Tomatoes Adjusts Its Review Model to Combat Trolls

To better combat online trolls who have recently been waging campaigns to affect audience ratings for certain movies, Fandango-owned Rotten Tomatoes is making a significant change to its review submission model. Since the influential website relies upon credible ratings, “review bombing” that adversely impacts audience ratings is seen as a major issue. In order to minimize such a potential flood of negative reviews, users will no longer be permitted to post any audience reviews until the film in question appears in theaters. Continue reading Rotten Tomatoes Adjusts Its Review Model to Combat Trolls

Japan’s Recruit Aims to Compete with Top Global Websites

In Japan, Recruit Holdings, the center of a corporate scandal that ended with the ousting of the prime minister, is being put back together by a group of employees. Whereas the former Recruit was a magazine publisher and job-placement firm, the new version is an Internet behemoth that combines the capabilities of LinkedIn, Zillow, Yelp, eHarmony, Booking.com, Square and many other apps. Recruit chief executive Masumi Minegishi is betting the company has the experience and resources to dominate consumer spending by 2030. Continue reading Japan’s Recruit Aims to Compete with Top Global Websites

Developers Are Able to Track Users Who Uninstall Their Apps

Uninstalling an app is no longer a sufficient method to remove it from your digital life. App developers and the companies that serve them have figured out how to identify users that have uninstalled an app and then bombard them with ads to try to get them back. Among the companies that currently offer uninstall trackers (as part of an overall toolkit for developers) are Adjust, AppsFlyer, MoEngage, Localytics and CleverTap. T-Mobile US, Spotify Technology, Yelp and Bloomberg are among the users of such tools, although the trackers are not always used to send ads.

Continue reading Developers Are Able to Track Users Who Uninstall Their Apps