Adobe is plunging into the world of generative AI with Adobe Sensei GenAI, designed to leverage multiple large language models across the Adobe Experience Cloud and the real-time data management framework known as the Adobe Experience Platform. Adobe Firefly is the company’s new suite of creative generative AI models for the cloud. Its first two products are a text-to-image generator and an effects generator for typeface. Adobe is touting its image-creator as “designed to generate content safe for commercial use” in that the AI model was trained only on licensed or out-of-copyright work and shouldn’t expose users to liability. Continue reading Adobe Sensei GenAI Offers Firefly Image-Generator, Text FX

Apple has announced new 14- and 16-inch iterations of its MacBook Pro laptops, featuring Apple’s next-generation silicon. The M2 Pro and M2 Max chips turn the MacBook Pro into a portable workstation, able to tackle demanding tasks like effects rendering and color grading. Apple is promising up to 22 hours of battery life, the most ever in a Mac. The smaller model starts at $1,999, while entry level for the 16-inch is $2,499. Pre-orders began last week and delivery starts tomorrow. Apple is also releasing an updated Mac mini with M2 ($599) or M2 Pro ($1,299) chips. Continue reading Apple Debuts MacBook Pros with M2 Pro and M2 Max Chips

For those interested in the latest in digital storage for media and entertainment, the 2018 Creative Storage Conference is scheduled for June 7th at the DoubleTree Hotel in Culver City, California. Coughlin Associates is conducting a survey of digital storage requirements and practices for M&E professionals with results to be presented at the event. M&E professionals who complete the online survey and indicate their contact information at the end of the survey will receive a free full pass to the Creative Storage Conference. Coughlin Associates is also offering a $100 discount off full conference registration. Continue reading Creative Storage Conference Comes to Culver City Next Month

At a conference track on machine learning during the NAB Show in Las Vegas, Amazon Web Services M&E worldwide technical leader Usman Shakeel described his company’s toolsets. Shakeel addressed up front the question of whether machine learning can replace human creativity. “Can content ever create itself?” he asked. He emphasized that, in today’s world, machine-learning (ML) tools are being used to create efficient workflows, and curate and extract massive amounts of metadata. Continue reading NAB 2018: AWS Machine-Learning Tools for Content Creation

With a team of 30 to 35 people, Netflix is creating apps to streamline parts of the production process, such as crew management, scheduling and budgeting. One app, dubbed Move, has been in beta with a few Netflix productions since November. Move, which was built as a progressive web app, replaces all the paperwork related to scheduling shoot days and distributing the script, sending email and SMS to notify the crew of any schedule changes. It was first tested on the second season of “Glow,” and since used on 10 different shoots. Continue reading Netflix Creates Apps for Production, Doubles Down on Mobile

At Sony’s Cine Gear Expo press conference, marketing and production manager Peter Crithary outlined available details of the company’s upcoming addition to its CineAlta line of digital cinema cameras. Key to this CineAlta is that the entire camera is being built new, from the ground up, and that it will feature a large full frame sensor, the first of its kind aimed at professional movie makers. The full sensor, at 36x24mm compares to the more commonly used Super 35mm sensor, at 24x18mm. The camera will be available in early 2018. Continue reading Sony Reveals Details of its Full Frame Digital Cinema Camera

The Cinema Content Creation Cloud, or C4, an open-source framework for media production using globally distributed resources, is detailed in a new white paper published today by the Entertainment Technology Center@USC. C4 enables interoperability between humans, organizations, databases, software applications, and networks, and is essential to the globally distributed workflows of media production. The framework, written by Joshua Kolden, is a product of ETC’s Project Cloud, a collaboration between studios and technology companies to address key issues as the entertainment industry migrates production into The Cloud. Continue reading ETC Publishes White Paper on C4 Cloud Production Framework

Last week we reported that beneath the aura of excitement generated this year at SIGGRAPH 2015 by the prevalence of virtual reality, a number of compelling panels examined the nuts and bolts of creating VR experiences, including managing workflow and assets. Part 2 of our report on SIGGRAPH VR panels continues with coverage of the VR Village sessions Creating on the Edge and Convergences in Film and Games Technologies, featuring perspectives from professionals in production, post production, visual effects, gaming and journalism. Continue reading SIGGRAPH 2015: More on VR and 360 Degrees of Experience

The first day of the ETC’s special 2-day track on “Media Management in the Cloud: Advances in Content Reliability & Security” at the NAB Show kicked off with a keynote by Brian Stevens, VP cloud platforms at Google. Stevens highlighted advances in cloud technologies that enabled the great acceleration of work and innovation processes for both large and small media studios. Stevens also participated in the following discussion panel of key leaders from industry cloud tenants representing each phase of the media & entertainment content chain. Continue reading NAB 2015: ETC Conference Sessions Convene Cloud Leadership

Videos from the third session of The Entertainment Technology Center @ USC “Virtual NAB Cloud Conference” are now live for viewing on the ETCenterVideo YouTube channel. The videos include a presentation on visual effects workflows in the cloud by Jeff Kember of Google and a description of a popup render farm for VFX by Thinkbox Software’s Chris Bond. Martin Wahl of Microsoft Azure Media Services presented a scalable workflow for live sports and Michelle Munson of IBM/Aspera showcased streaming sports to second screens through the cloud. Usman Shakeel of Amazon Web Services discussed the demands of and solutions for 4K workflows. Continue reading vNab: Workflow in the Cloud for Visual Effects, Sports and 4K

During yesterday’s HPA Tech Retreat, I moderated a panel on two emerging production standards: DPP and IMF. Although SMPTE standard IMF (Interoperable Master Format) is familiar to many in the industry as a single, interchangeable master file format that allows for flexible versioning, very few in our industry know about DPP (Digital Production Partnership), a new British standard for B2B file exchange. Our discussion tracked the evolution and potential overlap of the standards, and how they are currently being used in the industry. Continue reading HPA Tech Retreat: Emerging Standards Enable Interoperability

Lenovo demonstrated its vision for the ultimate in desktop workstation performance, reliability and usability with the introduction of the Lenovo P900, P700 and P500 workstations. The new ThinkStation P Series models unveiled at SIGGRAPH last week in Vancouver are designed to be the most powerful professional-grade desktop workstations available and reflect a focus by Lenovo on customer needs, especially in graphics intensive industries such as visual effects and animation. Continue reading SIGGRAPH 2014: Lenovo Powers Up its ThinkStation P Series

Visual effects and animation workflows — and the technology to make them more powerful, flexible and cost-efficient — are a focus of attention as SIGGRAPH 2014 opens its exhibit floor this week to computer graphics and tech professionals in Vancouver. Nvidia’s next gen Quadro processors, announced this morning, are indicative of tools and technology designed to handle greater complexity and higher resolution; incorporate cloud services; and access projects remotely, often via mobile devices. Continue reading SIGGRAPH 2014: Nvidia Unveils Next Generation Quadro GPUs

Apple unveiled a new Photos app during its Worldwide Developers Conference earlier this month in San Francisco. Now it seems that the app will serve as a new platform for the upcoming OS X Yosemite. As a result, Apple will no longer develop its Aperture pro photography application, and iPhoto will be replaced by the new Photos app. The transition is designed to provide a more seamless experience, since users will be able to edit and search their Photo Library in the cloud on any Apple devices. Continue reading Apple’s Plans for Photos App Will End Aperture Development

Journalist and ETCentric contributor Adrian Pennington forwarded us news that Los Angeles-based Video Equipment Rentals (VER) will purchase 3D film and television leader CAMERON PACE Group (CPG). Led by James Cameron and Vince Pace, CPG is an innovator in 3D technologies and production services, including the FUSION 3D workflow system. VER, with headquarters in Glendale, California, has dozens of locations across the United States, Canada and Europe. Continue reading Video Equipment Rentals Plans to Acquire Cameron Pace Group