New Software Can Detect Breaking News Leads on Social Media

Dataminr is a software tool that can find patterns in the millions of tweets posted every day to help news organizations spot leads for breaking news. CNN, BBC, and Gannett had already been testing Dataminr before the software was officially released on Tuesday. The new “Dataminr for News” includes a new mobile app, which will send alerts to notify journalists of developing stories. Dataminr is one of several technologies that media companies are using to mine social media. Continue reading New Software Can Detect Breaking News Leads on Social Media

YouTube Stars Hire Agents, Managers in Traditional Media Push

More than 20 talent agencies and management companies are vying to represent some of YouTube’s biggest celebrities with the promise of growing these stars’ online audience and traditional media presence. Agents often negotiate endorsement deals, acting gigs, music deals and book deals. They can also help the young-adult and teenage stars navigate licensing contracts. YouTube stars have started attracting traditional media companies, and now traditional management companies. Continue reading YouTube Stars Hire Agents, Managers in Traditional Media Push

Short Form: Brands Enlist Jerome Jarre for Social Advertising

MTV and GE are among the brands that have turned to 23-year old Jerome Jarre and his popular Vine videos and Snapchat messages that reach millions (his Vine account alone touts 7.2 million followers). Brands pay up to $25,000 for his Vines and $35,000 for a single Snapchat message. Jarre’s marketing firm, GrapeStory is helping to shape the contagious appeal of short form media. And his star status is going mainstream. Celebrities such as Robert De Niro, Ashton Kutcher and Aaron Paul have appeared in his Vines. Continue reading Short Form: Brands Enlist Jerome Jarre for Social Advertising

Teens Shifting From Traditional TV Content to Online Videos

Nielsen reports that the number of hours people ages 12 to 17 watch traditional television has dropped seven percent in the last five years, indicating that teens watch less television than any other age group. Meanwhile, over 75 percent of this age group use Facebook and 25 percent use Instagram. Recent statistics have highlighted a shift in younger viewers’ habits from traditional television programming to digital short form content such as YouTube, Vine and Instagram videos. Continue reading Teens Shifting From Traditional TV Content to Online Videos

Twitter Hopes New Import Feature for Vine Will Attract Brands

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Hewlett-Packard’s most recent television advertisement, released Monday, is made entirely of Vines. The 30-second spot features the Pavilion x360 notebook, promoted by Vine stars through short video clips. The company worked to identify social media talent with marketing agency Niche, which focuses on Vine stars. HP’s creative agency 180LA also worked on the commercial. Normally, a 30-second ad takes about 10-12 weeks to produce, but HP’s new spot only took 11 days. Continue reading New HP Pavilion TV Ad Leverages Talent of Vine Celebrities

Snapchat Now Third Most Popular Social App with Millennials

According to comScore research, Snapchat is now the third most popular social app among the millennial demographic (18-34 year olds). With 32.9 percent penetration on mobile phones, Snapchat trails only Facebook and Instagram. Jumping from 12.1 percent back in November 2013, the app is now more popular with millennials than Twitter, Pinterest, Vine, Google+ or Tumblr. The shift is important considering that this age group is the most active of mobile social networkers. Continue reading Snapchat Now Third Most Popular Social App with Millennials

Online Stars a New Breed of Celebrity Among Young Adults

The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults

Music: Fifteen-Year-Old Vine Star Tops iTunes Album Charts

Teenager Shawn Mendes’ first album was number one on the iTunes Top Albums chart only 37 minutes after its debut Sunday night. He was first discovered on video sharing service Vine, posting six-second clips of his covers of pop songs. With the help of his 1.5 million Twitter followers and 2.9 million Vine followers, his EP hit the top of the chart, his single “Life of the Party” debuted as No. 24 on Billboard’s Top 100 Chart, and the hashtag #ShawnToNumber1 was trending on Twitter. Continue reading Music: Fifteen-Year-Old Vine Star Tops iTunes Album Charts

Facebook Offers Video Suggestions to Keep Users Watching

The social network Facebook is experimenting again with video in its users’ News Feeds. This time, in the iOS app, Facebook users will now see a carousel of video suggestions after watching their friends’ video creations. This new feature makes it easy for users to watch a series of videos and has the potential to eventually become an advertising tool. Currently, the suggested video player only works with user content that is directly uploaded to Facebook. Continue reading Facebook Offers Video Suggestions to Keep Users Watching

Google I/O: The Future is All About the Android Mobile OS

During yesterday’s keynote event at Google I/O, the company unleashed its Android Everywhere strategy and a slew of related announcements. Google envisions us taking the more contextually aware Android mobile OS from place to place through every part of our lives, including our televisions, laptops, vehicles, bodies and workplaces. Major announcements unveiled details regarding Android L (5.0), Android Wear, Android Auto, Android TV, and integrating Android applications into Chromebooks. Continue reading Google I/O: The Future is All About the Android Mobile OS

New Trend: Social Media Stars Featured in Festivals and Tours

A capacity 12,500 tickets were sold for DigiFest NYC, a festival where more than 70 social media stars took to three stages this past weekend. The event is part of a booming corner of entertainment that features performers and personalities who are generating fans via social networks such as YouTube, Instagram and Vine. Los Angeles startup DigiTour Media produced the festival, and is one of several companies putting social media celebrities on stage for paying audiences. Continue reading New Trend: Social Media Stars Featured in Festivals and Tours

Twitter Offers New One-Click Video Embedding Capability

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

Instagram Improves Explore Tab for Personalized Experience

Instagram has redesigned its “Explore” tab to provide a more relevant experience for users, rather than showcase random pictures that receive a lot of global Likes. The Explore tab will now display the photos and videos “Liked” by individuals that a user is actively following. This personalization reflects Instagram’s focus on each user’s social graph, which contrasts with the approach by Vine that largely centers on re-sharing content and notable video creators. Continue reading Instagram Improves Explore Tab for Personalized Experience

Twitter Introduces In-Line Video to Make Watching Clips Easier

Twitter rolled out a new platform this week for hosting video that provides iPhone and Android smartphone users with image previews of video clips in their feeds. “In-line video” allows users to play the clips with a simple click. The company has been working with TV networks and video producers over the past year to make watching video clips — such as sports highlights and show previews — easier for Twitter users. The new feature marks the biggest change to tweets since the automatic preview of photos was introduced. Continue reading Twitter Introduces In-Line Video to Make Watching Clips Easier

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