Snap’s New Spotlight Feature Aims to Encourage Viral Videos

Snap is introducing a video-sharing feature called Spotlight designed to help its Snapchat app better compete with TikTok and Instagram Reels. Spotlight allows the creation of content that could go viral, a marked difference from its long-time focus on communication between friends and curated posts. Snap will spend $1+ million a day to reward those who post the best content and highlight top snaps to its 249+ million daily users in a feed they can swipe or tap. With Spotlight, Snap hopes customers increase the time they spend on the app. It also opens the door to advertising. Continue reading Snap’s New Spotlight Feature Aims to Encourage Viral Videos

Influencers Test Rival Apps Due to TikTok’s Uncertain Future

With Trump administration threats to ban Chinese app TikTok, that platform’s creators are worried about its future viability. Potential TikTok rivals such as Byte and Triller are wooing TikTok influencers (and other users), even offering cash to make the switch. Short-form video app Clash, for example, debuted its services months earlier than planned and Facebook’s Instagram is about to debut its TikTok-like service Reels. The rising tension between the countries also impacts U.S. app developers that aim to launch in China. Continue reading Influencers Test Rival Apps Due to TikTok’s Uncertain Future

Free Video-Sharing App Byte Aims to Compete with TikTok

Byte, a video-sharing app created by Dom Hofmann, debuted Friday and hit No. 1 for free iOS apps in Apple’s U.S. App Store. Byte, which targets rival ByteDance’s TikTok, is a reboot of the former Vine video-sharing service Hofmann co-founded in 2012 and sold to Twitter that year. Twitter couldn’t find a way to make Vine profitable and shuttered it in 2016. In its short life, Vine became a “cultural touchpoint” as users took on the creative challenge of the six-second format. Byte is also the top free iOS app in Canada. Continue reading Free Video-Sharing App Byte Aims to Compete with TikTok

Mobile App Uses AI Technology to Edit Short Social Videos

Social video startup TRASH aims to make it simple for users to create short videos to share with friends. CEO Hannah Donovan, previously general manager at Twitter’s now defunct Vine video app, co-founder of music-discovery site This Is My Jam, and former head of creative at Last.fm, points out that research shows most consumers carry powerful cameras with them, but don’t know much about editing video content. So she set out to leverage computer vision technology to analyze video and synthesize the content into an appealing sequence. The free TRASH app does just that, as explained by its simple tagline, “You shoot, we edit.” Continue reading Mobile App Uses AI Technology to Edit Short Social Videos

Senate Releases Reports with Details of Russian Interference

The Senate Intelligence Committee released two reports that reveal how Russia’s Internet Research Agency targeted groups including African-Americans, evangelical Christians and pro-gun activists to confuse voters, create division and support Donald Trump’s run for president. The Russian operation reportedly used every digital platform available, including Facebook, Instagram, Vine, LiveJournal and even “Pokémon Go.” The research also revealed how these same digital platforms delayed reporting the extent and type of interference. Continue reading Senate Releases Reports with Details of Russian Interference

Live Mobile Trivia Game ‘HQ’ Gives Away Money, Goes Viral

A new live mobile game called “HQ” is giving away real money and adding something new to the genre. The iOS game is the brainchild of Vine creators Rus Yusupov and Colin Kroll, and combines elements of current popular game shows, including “Jeopardy!” and “Who Wants to Be a Millionaire?” The game goes live daily at 3:00 pm and 9:00 pm ET, and lasts for 13 minutes as one of two hosts (either New York comedian Scott Rogowsky or British on-air personality Sharon Carpenter) shoots off 12 multiple choice questions that range in difficulty and topic. Continue reading Live Mobile Trivia Game ‘HQ’ Gives Away Money, Goes Viral

Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

With tighter integration between Twitter and Periscope, updated iOS and Android Twitter apps now feature a “LIVE” button on the screen that activates the camera and starts live video. Since Twitter acquired Periscope early last year, it enabled Periscope broadcasts within the Twitter stream, introduced a way to alert a Twitter user when someone you followed began live streaming, and debuted high-end tools for streaming to Twitter from professional cameras and VR headsets. The company is also introducing a pared down version of its previously shuttered Vine. Continue reading Twitter Debuts Live Video From Mobile Apps, Pares Down Vine

Twitter Struggles with Financial Stability, Shutters Vine Videos

Despite announcing a better-than-expected Q3 earnings report with revenue of $616 million, up 8 percent year-over-year, Twitter confirmed that it plans to lay off 9 percent of its employees, reports Recode. In a blog post that surprised many, the company also announced that it would discontinue its Vine mobile app for sharing short videos. (The website will remain online so fans can watch the Vines already created.) Vine has recently experienced a mass exodus as influencers have transitioned to Snapchat, Facebook and YouTube. Meanwhile, rumors continue to circulate that Twitter could be up for sale sometime soon. Continue reading Twitter Struggles with Financial Stability, Shutters Vine Videos

Facing Slow Growth, Twitter Said to Be Considering Takeover

Twitter is reportedly in early discussions with Google, Salesforce.com and others about a possible takeover of the San Francisco-based company. “Twitter is considering divesting itself of … Vine, the mobile six-second video service, and MoPub, a mobile advertising business,” according to The New York Times. Stalled growth has been a challenge for Twitter, which has largely failed to keep up with competitors in recent years. Facebook’s “offerings like Instagram, WhatsApp and Messenger continued to outpace Twitter in user growth and profitability, while five-year-old Snapchat has become the newest darling of the social media world.” Continue reading Facing Slow Growth, Twitter Said to Be Considering Takeover

Social Platforms Offer Ad Revenue Share to Lure Influencers

To compete with YouTube, social platforms Facebook, Instagram and Twitter have set their sights on attracting Internet celebrities, also known as creators, to their sites. Internet stars with millions of followers bring audiences and ad dollars, a major incentive for all three platforms to rethink their current business models. They all want original, unsponsored content, but also have to deal with sponsored content that doesn’t generate revenue for them. The solution all of them are arriving at is to split revenue with creators. Continue reading Social Platforms Offer Ad Revenue Share to Lure Influencers

NBC Inks Deals with Digital Celebrities to Promote Olympics

To lure millennials to watch the Rio Olympics, which run August 5 to 21, NBC is enlisting 24 Internet celebrities to build buzz. For the first time, NBC is using a portion of its marketing budget on digital influencers such as German DJ/comedian Flula Borg, who has 779,000+ YouTube fans, to appear in videos with U.S. Olympic athletes, including Michael Phelps, Missy Franklin, Maya Moore and Claressa Shields. The YouTube celebrities tapped for videos have 120 million followers on YouTube, Facebook, Twitter, Instagram and Vine. Continue reading NBC Inks Deals with Digital Celebrities to Promote Olympics

Twitter Continues its Push to Become Live-Streaming Service

Twitter is looking to strengthen its status as a social destination for sports fans by striking deals with Major League Baseball and the National Hockey League to host live video of games for users who are in out-of-market regions. The move follows a similar agreement with the National Football League that will bring “Thursday Night Football” to Twitter this fall, a partnership with the National Basketball Association to live-stream original programming (but not games), and deals with Pac-12 Networks and Campus Insiders to stream college sports during the 2016-2017 season. Continue reading Twitter Continues its Push to Become Live-Streaming Service

Top Internet Celebrities Paid to Make Move to Facebook Live

Last month, Facebook announced it would pay $50 million to 140 media companies and celebrities to create videos for Facebook Live. What’s getting attention now are the 15 percent of those recipients who are Internet celebrities popular on platforms such as YouTube, Vine, Snapchat and Instagram. Those celebrities will reap approximately $2.2 million over the next few months to focus their video broadcasts on Facebook Live rather than competing sites. As of yet, Facebook hasn’t determined how to generate revenue from Live. Continue reading Top Internet Celebrities Paid to Make Move to Facebook Live

Social Apps Creating More Young Stars Than Traditional Media

At VidCon, live-streaming mobile app YouNow showcased Internet stars such as singer Hailey Knox, who promoted her debut EP in person and to her 80,000 followers. Knox parlayed her online fame to a record deal and a tour, underscoring the reality that today’s young stars and wannabes are more likely to appear on YouNow, Musical.ly, Flipagram, Snapchat or Vine than “American Bandstand” or MTV. Although all these social media platforms skew young, “olds” are beginning to join Snapchat, endangering its “cool” status. Continue reading Social Apps Creating More Young Stars Than Traditional Media

Time Launches INSTANT Video Platform for the Mobile Web

Time Inc. officially launched its new website, dubbed INSTANT, at VidCon 2016 in Anaheim. The mobile video platform, which does not require users to download an app, features content from Internet celebrities such as Connor Franta, Jake Paul, RudanC and Baby Ariel. INSTANT delivers video content, including live programming, and native and branded advertising. Content will also be distributed across social networks such as Facebook, Instagram and YouNow, as well as sites for Time properties including Entertainment Weekly, HelloGiggles and People. Continue reading Time Launches INSTANT Video Platform for the Mobile Web

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