Snapchat has reportedly set an asking price of $750,000 per day to advertise on its messaging app, a figure some say is too high for a young app. Companies such as Samsung, McDonalds, Universal Pictures and Macy’s were among the early sponsors who paid for quick videos and photos called “Snaps.” However, the new rate may prove unrealistically high, despite the name recognition of early sponsors. Snapchat says it offers the ability to reach millions of people through its Recent Updates and Our Stories live feed. Continue reading Some Brands Wary of Paying Snapchat Top Dollar for Short Ads

According to a recent study by SNL Kagan, mobile entertainment revenue is poised to match that of box office totals. Last year in the U.S., revenue generated by mobile games, videos, music and location-based services topped $9.14 billion (and has grown at a combined annual rate of 50 percent the last three years, notes the research). The 2014 total is getting close to the estimated $10.35 billion consumers spent on movie tickets in the U.S. Mobile games led the charge by far, earning more than $5.2 billion last year. Continue reading Research Points to Mobile Revenue Reaching Box Office Totals

NanoTech Entertainment is hoping that its 4K movie-streaming service, UltraFlix, will become the Netflix of Ultra HD. However, its immediate obstacle is a lack of 4K content, which is expected to change now that more companies are embracing the format. Consumers who already purchased a 4K smart TV from Hisense, Samsung, Sony or Vizio likely already have the UltraFlix app (next up is LG, Panasonic, Sharp and Toshiba, according to NanoTech). Competing with Netflix and Amazon could prove an additional obstacle. Continue reading UltraFlix Aims to Become Your Choice for Streaming 4K Content

Online streaming continues to make headlines — from notable CES announcements (including upcoming HDR support from Netflix) to Golden Globe wins for “Transparent” and “House of Cards.” In the wake of Amazon unveiling its full lineup for the next pilot season and Netflix revealing a planned reboot for cult comedy “Wet Hot American Summer,” it looks like Woody Allen fans may also have a reason to celebrate. The iconic writer, director and performer has been tapped to create his first series, which will premiere exclusively on Prime Instant Video. Continue reading Amazon Studios Orders Full Season of First Woody Allen Series

Cable news channel CNN has plans to study the use of drones as a practical tool for broadcast journalism. CNN announced an agreement with the Federal Aviation Administration that will allow the news organization to fly the unmanned aircraft despite the commercial ban on drones. CNN will report its findings to the FAA over the next two years, and help shape the agency’s complete rules for these aircraft. Drones are already used for reporting in other countries and freelance reporting in the U.S. Continue reading CNN, FAA Reach Agreement to Test Drones for Newsgathering

Twitter has plans to generate additional revenue from video ads that may be viewable by inactive participants of the social network. There are millions of people that have access to tweets all over the Web without being registered with their own Twitter accounts. Twitter’s new plans include selling ads within the streams of tweets that appear on other apps and sites. Twitter reportedly detailed its proposed initiative to media buyers at the 2015 International CES in Las Vegas. Continue reading Twitter Introduces its Plan to Sell Ads on Other Apps and Sites

Online streaming earned another boost in credibility last night when Amazon and Netflix both won Golden Globe Awards. Jeffrey Tambor won Best Actor in a TV Comedy for his role in “Transparent.” The show also won for Best Comedy Series (beating Netflix’s “Orange Is the New Black”), a major coup for Amazon. Meanwhile, Netflix was nominated in seven major categories, and Kevin Spacey took home Best Actor in a TV Drama for his work on “House of Cards.” Continue reading Streaming: Amazon and Netflix Make Splash at Golden Globes

According to a new Pew Research study, American adults are increasing their use of traditional social networks, while teens are spending more time with messaging services such as Snapchat. Facebook use has leveled off, but Pew points to increases in the use of Instagram, Pinterest, LinkedIn and Twitter. Pew found that adult Facebook users log in at least once per day, while almost half of Instagram users visit daily, and 36 percent of Twitter users visit daily (a drop from 46 percent in 2013, which Twitter refutes). Continue reading Pew Research Study Says U.S. Adults Using More Social Media

At CES in Las Vegas, DJI introduced a really well thought out production tool — the new Inspire 1 flying platform. With a transforming aerodynamic shape, the ship moves the landing gear up and away from the camera allowing the operator an unprecedented motion-compensated, unobstructed view of the scene below. The modular camera/gimbal support system can be removed for transport and future upgrades. It can even be used with an accessory hand mount to become an instant steady camera system. Continue reading DJI Inspire 1 Flying Platform: 4K Dual Control Drone System

IK Multimedia is shipping its $100 iRig Mic Field — a tiny stereo condenser field microphone that faces two ways. The company says it is the first such ultra-compact solution for field recording on the iPhone, iPad or iPod touch. The iRig Mic Field is an easy way to record high quality interviews or video. It features a rotatable enclosure that works in landscape or portrait mode, especially useful for video with Lightning connector equipped devices. Additionally, the iRig Recorder app is available on the iTunes Store. Continue reading IK Multimedia Showcases iRig Mic Field for Audio and Video

During the LG press conference at CES earlier this week, Netflix announced that it plans to introduce high dynamic range (HDR) to its 4K UHD streaming sometime this year. While a specific timeline was not revealed, it is expected that the HDR streaming will coincide with the launch of LG’s much talked about OLED TVs. Netflix support for HDR was also announced with Sony; the company’s X900C ultra-thin UHD TV showcased at CES will run on the new Android TV platform and provide access to Netflix 4K. Continue reading Netflix to Introduce High Dynamic Range to its 4K Streaming

Google has developed a new measurement tool to determine the number of people who are watching, ignoring or skipping video advertisements. Revenue from digital video ads, although expected to grow in the coming year, still trails far behind the money generated by TV ads. Google aims to use the measurement tool as an effective way to draw marketers to the idea of digital video ads. Neal Mohan, Google’s vice president of display and video advertising spoke about the new tool at CES. Continue reading Google Tool Measures How Consumers Interact with Video Ads

Liquid Image, maker of camera-equipped masks and goggles, has updated its Ego LS 800 wearable action camera with plans to ship this spring. The camera features the ability to record 1080p video at 30 fps, or 720p at 60 fps, while simultaneously live broadcasting over LTE — a first for the camera category. The onboard LTE chipset has been upgraded so that it can stream video over Verizon’s LTE network. The Ego LS is not the first action cam to live-stream video, but other cameras use Wi-Fi. Continue reading Liquid Image Ego LS to Live Stream Video Over Verizon LTE

While Netflix has emerged at several CES press events in Las Vegas this week promoting HDR and various partnership deals, the streaming video service also announced its new smart TV certification program, Netflix Recommended TV, designed to help consumers select Netflix-friendly TV sets that are “built for a superior Internet TV experience.” The recommendation program was announced during LG’s press conference. Initial program participants include LG, Sharp, Sony, Vizio and Roku TV makers. Continue reading Netflix Announces Smart TV Certification Program in Las Vegas

Google confirmed that it plans to add native support for 360-degree videos for its YouTube streaming video service “in the coming weeks.” At the 2015 CES, French company Giroptic revealed that its soon-to-be-released $499 360cam — a rugged, lightweight, waterproof camera looking to take on the GoPro — would be the first 360-degree camera that YouTube plans to support. The announcement could also be good news for users of new cameras such as the Bublcam, Kodak SP360, Ricoh Theta, VSN Mobil V.360 and others. Continue reading YouTube to Support 360-Degree Videos from Giroptic 360cam