YouTube Turns to Big Data for Selecting Music Awards Winners

YouTube has announced the 50 winners of its 2015 YouTube Music Awards, which were selected this time around by data analysis of growth in views, subscribers and engagement during the last six months on the Google-owned video site. The honorees include mainstream acts such as Ariana Grande, Beyonce, Lady Gaga and Taylor Swift — in addition to YouTube stars including Lindsey Stirling and Pentatonix. The 50 artists collectively represent more than 164 million subscribers and 47 billion video views on YouTube.

youtubeOther winners this year include popular performers such as Brad Paisley, Ed Sheeran, Florida Georgia Line, Hozier, Katy Perry, Miley Cyrus, Nicki Minaj, One Direction and Pharrell Williams.

“Meanwhile, in another deviation from traditional awards shows — and unlike the inaugural 2013 YouTube Music Awards — this year’s ‘show’ will not include a live ceremony,” according to Variety. “Rather, the awards event, such as it is, will be essentially a one-day music takeover of the site, set for March 23, featuring original music videos produced by Vice Media to be released all at once on at 10 a.m. PT.”

YouTube’s winners in 2013 were selected based on number of views, likes, comments, shares and subscriptions, notes Variety.