YouTube Intros Audio Ads, Targeting Based on Music Genres

Google-owned YouTube is introducing 15-second audio ads on its video-sharing platform, the first such format aimed at those who listen to music or podcasts in the background. It is also enabling advertisers to make buys across “dynamic music lineups” such as Top 100 charts and collections of channels in genres like Latin or Country in addition to buys targeting moods or interests such as fitness or relaxation. But ads running on creators’ videos won’t generate a profit for them if they’re not big enough to be in YouTube’s Partner Program. Continue reading YouTube Intros Audio Ads, Targeting Based on Music Genres

Apple Debuts 24-Hour Live-Streaming Music Video Channel

On October 19, Apple premiered Apple Music TV, a free 24-hour curated live stream of popular videos including what the company says are “exclusive new music videos and premiers, special curated music video blocks, and live shows and events as well as chart countdowns and guests.” The new service will, at first, be available to U.S. residents only on the Apple Music and Apple TV apps. The service launched with a countdown of the top 100 “most-streamed” songs in the U.S. and held an all-day Bruce Springsteen special event on October 22. Continue reading Apple Debuts 24-Hour Live-Streaming Music Video Channel

Triller Rolls Out the Red Carpet to Attract TikTok Influencers

Small social video app Triller saw an opportunity to grow in July when news of a potential TikTok ban was brewing. Triller’s first “get” was the Sway Boys, a group of TikTok influencers who had been mulling over the idea of starting their own app but were convinced to join Triller by its majority owner, entertainment executive Ryan Kavanaugh. He offered them a juicy deal: In exchange for joining, he told them, he’d give them equity and roles within Triller. And they could still post on TikTok, just less frequently. Continue reading Triller Rolls Out the Red Carpet to Attract TikTok Influencers

Facebook Teams With Top Publishers to Offer Music Videos

In a direct challenge to Google’s YouTube, Facebook introduced licensed music videos to its platform earlier this month. The videos are accessible by genre, artist and mood from a new section in Facebook Watch and are also available via Facebook artist pages. The social network is partnering with publishers including Sony Music Group, Universal Music Group, Warner Music Group, BMG, Kobalt, Merlin and others with licensing deals similar to those already established with YouTube. Meanwhile, YouTube Music is expanding its features as Google gets ready to shut down its Play Music app. Continue reading Facebook Teams With Top Publishers to Offer Music Videos

Piper Jaffray Research: Teens Prefer YouTube Over Netflix

According to a fall 2019 survey by Piper Jaffray, Google-owned YouTube is now a more popular video platform than Netflix for teen consumers. The research found that 37 percent of today’s teens stream video on YouTube, followed closely at 35 percent by longtime leader Netflix. Piper Jaffray credits YouTube’s diversified content library, including a wide array of areas favored by younger audiences, such as music videos, how-to tutorials, social influencer content, and video game play-throughs. Continue reading Piper Jaffray Research: Teens Prefer YouTube Over Netflix

Japan’s Virtual YouTube Celebrities Test the Waters in China

Japan’s most popular YouTube star is Kizuna AI, a virtual teenager with thigh-high socks and a pink hair ribbon, brought to life by an off-screen actress. Millions of fans follow Kizuna, the brainchild of Activ8, a Tokyo-based company. According to Activ8 founder Takeshi Osaka, what sets such so-called virtual YouTubers (or VTubers) apart is that “you can believe they actually exist.” To create Kizuna, Activ8 uses motion capture gear to create skits, music videos and game streams for its over four million subscribers. Continue reading Japan’s Virtual YouTube Celebrities Test the Waters in China

Ad-Supported YouTube Originals to Be Free For Everyone

YouTube has released new details regarding its previously announced transition to ad-supported free content to be made available via YouTube Originals. According to a statement from the YouTube team: “New YouTube Originals series, movies, and live events released after September 24, 2019 will be made available to non-members to watch for free, with ads. For series, members will get immediate access to every episode of a new season, while non-members will have to wait for each new episode to be released.” Continue reading Ad-Supported YouTube Originals to Be Free For Everyone

Mobile App Uses AI Technology to Edit Short Social Videos

Social video startup TRASH aims to make it simple for users to create short videos to share with friends. CEO Hannah Donovan, previously general manager at Twitter’s now defunct Vine video app, co-founder of music-discovery site This Is My Jam, and former head of creative at Last.fm, points out that research shows most consumers carry powerful cameras with them, but don’t know much about editing video content. So she set out to leverage computer vision technology to analyze video and synthesize the content into an appealing sequence. The free TRASH app does just that, as explained by its simple tagline, “You shoot, we edit.” Continue reading Mobile App Uses AI Technology to Edit Short Social Videos

ETC Panel: USC Students Discuss the Future of Entertainment

The ETC invited nine undergraduate students from the USC School of Cinematic Arts to the December 13, 2018 All Members Meeting to discuss their impressions regarding the future of entertainment. Click here for a six-minute highlight reel from that one-hour conversation, featuring student perspectives on immersive storytelling, social media, content distribution and more. ETC plans to produce student discussions at least quarterly in 2019 — twice at our Executive Board Meetings and twice for our All Members Meetings. We encourage everyone at an ETC-member company to attend (as appropriate) and ask questions at these future sessions. Continue reading ETC Panel: USC Students Discuss the Future of Entertainment

YouTube Chief Executive Rails Against EU Copyright Proposal

The European Union has proposed, in a copyright directive, that platforms, not users, be responsible for copyright infringement. For the second time, YouTube chief executive Susan Wojcicki strongly stated in her blog that her company does not have the technical or financial wherewithal to comply with this portion of the copyright directive, known as Article 13. Wojcicki, the only tech chief thus far to voice opposition, noted that more than 400 hours of video are uploaded to YouTube every minute. Continue reading YouTube Chief Executive Rails Against EU Copyright Proposal

Eventbrite to Sell Concert Tickets From YouTube Music Vids

Online video giant YouTube, which already has a deal with Ticketmaster, is adding Eventbrite to its ticketing initiative. The new partnership will bring Eventbrite listings for live music performances to YouTube’s Official Artist Channels on the video platform’s desktop and app versions. Event listings and a “Tickets” button will appear below an artist’s video so that fans can purchase tickets directly through Eventbrite. Through YouTube’s deals with Eventbrite and Ticketmaster, the streaming video platform covers more than 70 percent of the ticketing market in the U.S. Continue reading Eventbrite to Sell Concert Tickets From YouTube Music Vids

YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Google’s YouTube will now sell Vevo’s music video clips directly to advertisers, as part of a deal struck late last year but just made public. Up until now, Vevo had the first pass at selling its own videos, leaving automated, remnant ad sales to Google. At YouTube’s “Brandcast” pitch event to advertisers, the company did not so much announce the terms of the deal, but let it slip that it was selling Vevo clips in its “Google Preferred” tier, which is a collection of its most valuable and most “brand-safe” content. Continue reading YouTube to Sell Vevo Music Video Clips Direct to Advertisers

Spotify Expands Free Offerings, Looks to Extend Market Lead

Spotify is offering more free music in an effort to ultimately increase its number of paid subscribers. The popular streaming service has introduced an updated version of its free mobile app that offers non-paying users more on-demand tracks from 15 pre-populated playlists. Some of the playlists — such as “Discover Weekly” — are personalized for individual users. Spotify, already the world’s largest paid music service (and now a public company), is expanding its freemium model with the goal of one day reaching billions of users, while maintaining its lead over #2 subscription service Apple Music and other competitors. Continue reading Spotify Expands Free Offerings, Looks to Extend Market Lead

Study: Streaming Music Services Continue Worldwide Growth

According to a new report from MIDiA Research and digital media association DiMA, 2017 marked the third consecutive year of revenue growth for streaming music and subscription services. Worldwide recorded music revenue increased from $16 billion in 2016 to $17.4 billion last year. Streaming revenues reached $7.4 billion, representing 43 percent of all revenue. Meanwhile, legacy music formats — including downloads and physical albums — dropped by $783 million. Streaming music subscriptions experienced significant growth in the U.S., up 63 percent from 2016 to $4 billion in 2017. Continue reading Study: Streaming Music Services Continue Worldwide Growth

YouTube Introduces Plan to Unify Artists’ Disparate Channels

YouTube debuted plans to streamline its service by consolidating artists’ channels. In doing so, it will combine separate channels for live albums, music videos, live performances, single songs and complete albums to a single site. Among YouTube’s many music partners, the new plan will especially impact Vevo channels where Official Artist Channels, marked with a musical note, will be the first thing a user sees in search. Channels can still be accessed with YouTube’s advanced channel filter in search. Continue reading YouTube Introduces Plan to Unify Artists’ Disparate Channels

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