YouTube has announced the 50 winners of its 2015 YouTube Music Awards, which were selected this time around by data analysis of growth in views, subscribers and engagement during the last six months on the Google-owned video site. The honorees include mainstream acts such as Ariana Grande, Beyonce, Lady Gaga and Taylor Swift — in addition to YouTube stars including Lindsey Stirling and Pentatonix. The 50 artists collectively represent more than 164 million subscribers and 47 billion video views on YouTube. Continue reading YouTube Turns to Big Data for Selecting Music Awards Winners

Media mogul and entertainer Jay-Z is in closing negotiations to acquire Swedish company Aspiro AB, which owns music streaming services WiMP Music and Tidal. The deal, reportedly valued at $56 million, is being handled by Jay-Z’s S. Carter Enterprises. Tidal is the American and U.K. version of WiMP Music, a streaming service that offers CD-quality music files. Once the deal closes, Jay-Z may join the ranks of Dr. Dre who sold his Beats Music streaming service to Apple last year.  Continue reading Jay-Z in Negotiations to Acquire Tidal and WiMP Music Services

Mobile shopping just got even easier thanks to a new app called TheTake, which enables users to find the products they have been eyeing from their favorite movies. TheTake launched last week with a database of scenes from more than 100 movie titles. The app uses audio and image recognition technology to identify the products in a scene and gives users related links to retail stores that sell the items. The app may leverage the growing trend that shows mobile shopping sales are on the rise. Continue reading TheTake: App Helps Users Identify and Buy Products in Movies

According to a new study, prank-based viral videos have recently become the most-shared forms of movie content. In the study, social video advertising platform Unruly analyzed the most-shared movie promos from September 2013 to September 2014. In that time, the six major movie studios generated 3.4 billion views of promotional content. Through the study, Unruly determined that the studios that went beyond the simple trailer were more successful in promoting movies. Continue reading Study Shows Prankverts Currently Most-Shared Movie Content

Universal Music Group has its hands on new video editing technology that will allow the music giant to regularly update the product placement in its music videos, even ones that have already been released. A music video for Swedish EDM producer and DJ Avicii with an ad by Grand Marnier was the first to feature the new technology. Coca-Cola, LG, and Dish Network are some of the other brands that viewers can expect to see in updated music videos. Continue reading Universal Puts New Spin on Music Video Product Placement

Amazon Instant Video offers more than 150,000 titles for purchase or rental, 40,000 movies and TV episodes for streaming, and now YouTube-like Video Shorts. The new category includes music videos, movie and game trailers, live performances, beauty tutorials, how-to videos and more. The short-form video category also adds YouTube to Amazon’s list of competitors, which already includes Netflix and iTunes. Currently, the service includes hundreds of thousands of videos.
 Continue reading Amazon Instant Video Offers Video Shorts to Rival YouTube

Streaming is the new face of digital music consumption, according to Nielsen’s 2014 Mid-Year Music Industry Report. In the U.S., on-demand streaming was up 42 percent from last year with over 70 billion songs (audio and video) streamed in the first half of 2014. Digital track downloads fell 13 percent to 593.6 million, compared with 682.2 million last year. The entire music industry’s sales, including albums, streaming, and downloads, dropped 3.3 percent. Continue reading Music Streaming Up 42 Percent While Digital Downloads Fall

YouTube announced that it will now offer its live streaming to any channel owner with at least 1,000 subscribers. This is the next step in the site’s efforts to make live online video more robust and attractive. Last year, YouTube offered select publishers the ability to charge for live streams, and earlier this year it introduced a new live video platform that features DVR and real-time auto-transcoding functionality. Continue reading YouTube Opens Live Streaming to More Channels this Week