Twitter now offers 30-second pre-roll video ads, with an immediate skip option for viewers who don’t want to watch them. The ads run in front of videos that are part of Twitter’s Amplify program, a social television initiative for broadcasters to publish real-time in-tweet video clips accompanied by Twitter’s standard six-second ads. Twitter hopes the longer ads will re-energize the Amplify program, since six-second ads are a hurdle for media partners, which have an inventory of 15-second and 30-second ads. Continue reading Twitter Expands Video Ads to 30 Seconds, Adds a Skip Button

Spotify will debut video content on its Android app this week, and the iOS app by end of next week, in the U.S., the U.K., Germany and Sweden. Originally, the music streaming service planned to offer video in May, but has focused on testing videos on its apps with less than 10 percent of its users in the four launch markets. The content is mostly comprised of short clips from ESPN, Comedy Central, the BBC, Vice Media and Maker Studios, among others. Some companies, like Tastemade, are creating original, music-themed series. Continue reading Spotify Introducing Video Content to Music Streaming Service

Developers have discovered code within the current version of Snapchat that may offer clues about new features coming to the popular messaging app. While Snapchat may not roll out the features, it does show that the company has been working on ways to ramp up competition with other messaging apps such as WeChat and FaceTime. The hidden code provides a framework for the integration of stickers to sell within the app and an enhanced video chatting system that works more like a phone call. Continue reading Code Reveals Potential Features for Snapchat Including Video

Periscope users can now live stream video from their GoPro Hero4 camera by toggling a button in Periscope’s iOS app. GoPro cameras are popular for drone videography and recording extreme sports, both of which might be able to draw new live streaming viewers. Many of those viewers are on Twitter, the social media platform that plays Periscope live streams directly in its timeline. This new partnership may bring new sales to GoPro and new users to Periscope and Twitter. Continue reading GoPro Partners with Periscope to Livestream Extreme Video

Apple fans browsing the Internet were excited to read about a new 4-inch iPhone 6c. Not so fast. According to sources who have used the upcoming iPhone with a 4-inch display, the information is false. Rather than release a smaller version of the iPhone 6s (for customers yearning for a less daunting screen size than 4.7 or 5.5 inches), Apple is upgrading the iPhone 5s first released in fall 2013. The upgrade is not a preview of the iPhone 7, as rumored, but retains the 5s’s design and include a headphone jack. Continue reading Apple Readies Debut of iPhone 5se, Feature-Rich Version of 5s

Amazon is looking to expand its services, particularly online grocery shopping and video streaming, in Europe this year. The company plans to add several thousand new jobs in Europe to help expand its operations. Amazon has already found success in its online grocery shopping and delivery service, Amazon Fresh, in the United Kingdom, and will likely use that model in other major cities. Amazon’s online sales continue to grow at the same pace as the online sales rate across the region. Continue reading Amazon Plans to Expand Online Grocery Shopping in Europe

For the eighth year in a row, YouTube launched its AdBlitz platform, a channel and separate website that displays Super Bowl television spots online before game day and allows viewers to vote for their favorite ads. This year, YouTube has unveiled a new feature: a real-time advertising tool, which enables advertisers to run ads across Google’s platforms, timed to big moments during live events, such as a game-winning field goal. Currently in beta, the feature was already tested by a Marco Rubio Super PAC on debate night. Continue reading YouTube Adds Real-Time Spots to Super Bowl AdBlitz Platform

A look back at 2015 reveals memorable trends in social media: the birth of live social streaming, with Periscope and Meerkat winning over early adopters; the growth of Snapchat, with its more than 200 million active users; and video, with Facebook users logging about 8 billion video views a day (possibly even more than on YouTube). Looking ahead to 2016, it appears that new technologies will change how we interact with social media, creating new options for everything from shopping to sharing real-time experiences. Continue reading Predicting the Five Biggest Changes in Social Media This Year

The Association of National Advertisers (ANA) recently conducted a study that found that marketers are continuing to lose money to bots, the computer programs that create fraudulent Web traffic by mimicking human Web browsing habits. Despite efforts to inform marketers about the dangers of bots, the level of fraud remains relatively unchanged from the previous year. The authors of the study estimate that companies could lose more than $7 billion globally this year because of it. Continue reading Study: Marketers Losing Billions to Fraudulent Online Ad Traffic

Facebook launched a new section of its website devoted to live updates from big sports events. The Facebook Sports Stadium is a combination of live game data from Sportradar, play-by-play updates, and commentary from both verified experts and regular Facebook friends. This new sports hub is designed for sports fans to use while they are watching games on television. Currently, many of the social conversations surrounding live TV events are taking place on Twitter. Continue reading Facebook Sports Stadium Hosts Live Game Stats, Commentary

Verizon Wireless does not offer an unlimited data plan, but it’s got another idea on how users can watch mobile content to their heart’s content without racking up data charges: get media firms and advertisers to pay to deliver video and other content. The telco has launched a 1,000-user beta test of its sponsored-data program, FreeBee Data, that lets content providers opt to pay per-click or per-gigabyte fees. Just how many media companies will agree to pay data fees isn’t clear, and Verizon did not announce pricing. Continue reading Advertisers Pay for Users’ Mobile Data in Verizon’s Beta Test

Valve’s popular Internet gaming platform Steam hosts some of today’s largest online games. “Dota 2” alone has more than 870,000 concurrent players in a single day. To keep up with the increasingly heavy traffic, Valve is working with Level 3 Communications to install a network infrastructure with 100Gbps Internet ports. Standard game downloads are generally about 10 to 40 gigabytes, but because the site averages more than 10 million concurrent players, massive bandwidth is necessary. Continue reading Valve Upgrades to 100Gbps Internet Ports For Gaming Traffic

The European Union is taking on geo-blocking — the practice of restricting access to online content based on location — in a move that pits it against Hollywood studios 20th Century Fox, Disney, Warner Bros., NBCUniversal, Sony Pictures, Paramount Pictures, as well as pay TV’s Sky. EU competition commissioner Margrethe Vestager says she will detail the EU’s concerns by the end of March. Joining the EU in its case is BEUC, the European consumer organization. Both groups are also looking at restrictions related to video games. Continue reading EU Takes Aim at Geo-Blocking, Faces Off Against Hollywood

Netflix recently announced it would begin to block VPNs (virtual private networks), which consumers use to get around geographic-based content licensing restrictions. The company has turned a blind eye to VPN usage, but that was before it distributed its content globally, now live in 190 countries. Netflix has a reason to protect its content (especially its originals) and infrastructure investments, and it can’t offer all content to every country. But there’s another, just as potent reason for the move. Continue reading Netflix Cracking Down on VPNs, in a Push for Global Rights

Three years after its founding, Layer3 TV, a new player in the pay TV space, rolled out a beta test in two Texas markets. Launched by Broadbus Technologies founder Jeff Binder, and former Comcast/AT&T CTO Dave Fellows, the company’s new Umio service is based on a “state-of-the-art” set-top box with an integrated cable modem for Internet and TV services. The content bundle, however, appears to be fairly traditional, including local broadcasters and most cable networks, although Umio also offers some add-on channels. Continue reading Layer3 TV Launches Texas Beta of Its Umio Pay TV Service