WarnerMedia’s Streaming Service Will Be Called HBO Max

AT&T completed its $85.4 billion acquisition of Time Warner last year, in part to take on phone service competitors and streaming giant Netflix. Now, WarnerMedia has confirmed that its upcoming streaming video service will be called HBO Max. A beta version is expected by the end of this year, with a full launch slated for spring 2020. The subscription service will feature 10,000 hours of content at launch, including films from the Warner Bros. library, HBO series and movies, exclusive streaming for all 236 episodes of “Friends,” The CW’s upcoming “Batwoman” and “Katy Keene” series, original movies from Greg Berlanti and Reese Witherspoon, full libraries of “Pretty Little Liars,” “The Fresh Prince of Bel Air” and more. Continue reading WarnerMedia’s Streaming Service Will Be Called HBO Max

AT&T Rolls Out Its Ad-Buying Service for Premium Content

AT&T’s ad unit Xandr has launched its ad-buying platform that offers exclusive access to AT&T’s customer data and assists companies in purchasing ad space across formats including mobile and streaming video. The platform, called Xandr Invest, will let advertisers buy ads on AT&T properties such as CNN, TBS and TNT, and will serve as the only ad-buying platform for Xandr’s Community marketplace that also features curated content from publishers such as Philo, Tubi and Vice. AT&T will compete in advertising with Google and Facebook, which combined represented almost 60 percent of the Internet ad market last year, according to PwC. Continue reading AT&T Rolls Out Its Ad-Buying Service for Premium Content

YouTube TV Adds Turner and Sports Content, Raises Pricing

Starting next month, new subscribers to YouTube TV will face a $5 monthly increase. The new price will run $40 per month; however, existing subscribers will continue to pay $35. The good news for consumers is that the service announced a major content expansion with new offerings from Turner, NBA TV and MLB Network. The base package now includes Turner networks such as Adult Swim, Cartoon Network, CNN, HLN, TBS, TNT, truTV and Turner Classic Movies. MLB Network and NBA TV will soon join the lineup. Continue reading YouTube TV Adds Turner and Sports Content, Raises Pricing

Turner’s Streaming Service to Debut with European Football

Turner Sports is introducing a streaming subscription service to air the Union of European Football Associations’ Champions League and Europa League soccer matches. Although the streaming service doesn’t have a name or price yet, it is scheduled to debut in 2018, when the Time Warner-owned network’s deal for the UEFA matches begins; Turner’s English-language three-year rights is reportedly valued at more than $180 million. Turner Networks joins numerous other traditional media companies launching similar direct-to-consumer digital services. Continue reading Turner’s Streaming Service to Debut with European Football

TV Networks Double Down on Branded Content via Facebook

Research firm ListenFirst Media reports that the number of branded posts across the Facebook pages of broadcast and cable TV networks and shows increased 115 percent from October 2016 to June of this year. Turner’s Adult Swim (“Rick and Morty”), Turner’s truTV (“Impractical Jokers”) and Fox (“Empire”) were the top networks during Q2 in terms of user engagement. According to Variety, “Dan Riess, Turner’s EVP of content partnerships and co-head of Turner Ignite, said a few years ago the company might have simply distributed a marketer’s content on social media ‘as a favor’ — a value-added extension of a TV ad deal. Now, Turner is selling branded content separately for digital.” Continue reading TV Networks Double Down on Branded Content via Facebook

With NBCU Deal, Hulu Will Stream All Top Four Broadcasters

Hulu just inked a deal with NBCUniversal that will bring live coverage of NBC and Telemundo-owned stations to its live streaming service. The deal is a coup for Hulu, which, when it unveils its new service later this month, will offer the top four broadcast TV channels. Hulu previously made deals with CBS, Disney-ABC and Fox as well as USA, Syfy, Bravo, E!, MSNBC, CNBC, NBCSN, Sprout and others, for a total of 50 live TV channels. The new deal also allows Hulu to license NBC and Telemundo broadcast affiliates. Continue reading With NBCU Deal, Hulu Will Stream All Top Four Broadcasters

AT&T to Purchase Media Giant Time Warner for $85.4 Billion

Over the weekend, AT&T announced it has agreed to acquire Time Warner for $85.4 billion in cash and stock. If the deal passes regulatory hurdles, AT&T would become home to Turner cable networks (such as TBS, CNN and TNT), premium cable channel HBO and the Warner Bros. film and TV studios. The telco, which already owns DirecTV, would also pick up a stake in Hulu. The new business would combine the carrier’s millions of wireless and pay-TV subscribers with Time Warner’s major media entities, enabling AT&T to produce and distribute an array of content across wireless phone, broadband and satellite TV. Continue reading AT&T to Purchase Media Giant Time Warner for $85.4 Billion

Turner Tests New Ad Countdown Clock with ‘Animal Kingdom’

Turner Broadcasting is experimenting with a way to keep viewers from skipping ads: a countdown clock showing how much time is left in each ad break. The idea was first tested this season on TNT’s new crime drama “Animal Kingdom,” via a timer at the bottom of the screen for both live TV and pay TV affiliates’ VOD systems. The timer appears when there is 60 seconds left in a break. NBC’s “Today” and ABC’s “Good Morning America” have also used countdown clocks, but “Animal Kingdom” may be the first primetime show to do so. Continue reading Turner Tests New Ad Countdown Clock with ‘Animal Kingdom’

Networks Test Sponsored Content and Fewer 30-Second Ads

On Monday, NBC tested out a new concept: airing more content and fewer ads. Sponsored by American Express, the additional content included “Blindspot” interviews with the show’s creator and stars, and a segment with Kathie Lee Gifford and Hoda Kotb of the “Today” show. NBC isn’t alone; Vice Media has embraced a similar advertising strategy for its new Viceland cable channel. TV networks hurting from ratings declines and cord cutting are taking a serious look at swapping out 30-second spots for sponsored content. Continue reading Networks Test Sponsored Content and Fewer 30-Second Ads

TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

Cable networks tend to schedule advertising with a “more is more” approach. But the added revenue comes at a cost to marketers and viewers. Marketers worry that the resulting “ad clutter” obscures their message. Meanwhile, the proliferation of commercial-free, OTT content has shortened the average viewer’s commercial tolerance, especially among the ever-valuable millennial demographic. In a move that truTV sees as a way for advertisers to “rise above the noise,” the cable and satellite channel is planning to cut down ad time and increase each slot’s value. Continue reading TruTV Cuts Ad Time, Hopes to Increase Value for Advertisers

New iPhone App Lets Users Share TV and Music Video Clips

A new app called Whipclip is making it easier for people to find, extract and legally share their favorite video clips from TV shows and music videos. At any given time, users can open the app, choose from a list of shows playing in real time and create snippets using the last two minutes of footage previously played from that show. It is reportedly that simple for users to create clips to be easily shared with friends through the app or across various social media platforms. Continue reading New iPhone App Lets Users Share TV and Music Video Clips

NCAA March Madness Gets First Dedicated YouTube Channel

Under its deal with the NCAA, Turner Sports will manage a March Madness channel on YouTube for the tournament that kicks off March 17. This marks the first official YouTube channel dedicated solely to providing updates of the NCAA basketball tournament. The channel will feature highlights and recaps from all 67 games in addition to news, analysis and press conferences from CBS, TBS, TNT and TruTV. However, sports fans that want to watch entire games from the tournament online will require a pay TV subscription. Continue reading NCAA March Madness Gets First Dedicated YouTube Channel

Senators Propose to Unbundle Local Broadcast TV Channels

Senators Jay Rockefeller and John Thune have introduced a proposal to let cable and satellite subscribers choose which broadcast TV channels they receive. The proposal intends to limit the blackouts when cable and satellite companies must negotiate retransmission fees with broadcasters. Broadcast advocacy groups have expressed opposition to the proposal. They believe cable and satellite companies need to cut hidden fees, not the broadcast channels, to lower cable bills. Continue reading Senators Propose to Unbundle Local Broadcast TV Channels

NCAA Tournament Marks New Record for Live Video Streaming

Turner Sports announced that NCAA March Madness Live set a new record with 69.7 million live video streams collectively across platforms. The 2014 tournament’s live video streams were up 42 percent compared to the previous year. NCAA March Madness Live — in partnership between the NCAA, Turner Sports and CBS Sports — netted 15 million hours of live video consumed, which is also a new all-time record. Live streams via tablets and smartphones were up 71 percent this year. Continue reading NCAA Tournament Marks New Record for Live Video Streaming

Comcast Adds 18 Popular Networks to Live Streaming Roster

Comcast added 18 popular TV networks yesterday to its roster of live streaming options via Xfinity TV Go. The app now offers more than 50 live channels and 25,000 on demand choices. The new additions include A&E, Bravo, Cooking Channel, DIY Network, E!, Food Network, HGTV, HISTORY, mun2, Oxygen, Sprout, STARZ, Syfy, TBS, TNT, Travel Channel, truTV and USA Network. Comcast’s Xfinity TV Go app began offering live streaming television for the first time last November. Continue reading Comcast Adds 18 Popular Networks to Live Streaming Roster

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