Microsoft just acquired Beam Interactive, a Seattle-based startup that enables games to become more interactive. With a software development kit, Beam allows programmers to tweak existing computer games, such as “Minecraft,” so players can live-stream their gaming sessions to friends. Most players are used to a more passive model of playing, available on YouTube and Twitch, but Beam offers crowdsourced controls to let the player direct the play of the person streaming. Beam launched at TechCrunch Disrupt NY 2016. Continue reading Beam Acquisition Could Lead to New Xbox Streaming Service

NBC Olympics’ live streaming of the Summer Olympic games in Rio de Janeiro reached 1.05 billion minutes on Wednesday, marking the first time the milestone has been achieved for an Olympics. According to the press release, “live streaming via NBCOlympics.com and the NBC Sports app is up 232 percent from the equivalent day in London.” The day before, live streaming from Rio surpassed that for the entire London Games. “The 2016 Rio Olympics is the first in U.S. media history with primetime Olympic coverage on channels other than the primary broadcast network,” notes the release. “It is also the first time that the broadcast network coverage, including primetime, has been streamed simultaneously on digital platforms.” Continue reading NBC’s Live Streaming of Rio Olympics Tops 1 Billion Minutes

Next year is shaping up to see another record number of TV productions, mainly propelled by Netflix, Amazon and Hulu. According to FX Networks chief exec John Landgraf, who offered his predictions at the Television Critics Association summer press tour, networks will produce 500 original scripted shows in 2017, nearly 20 percent more than the 419 produced in 2015. As in past years, Landgraf warned of a glut of programming. He earlier coined the term “Peak TV,” suggesting the industry is producing content at a pace that is overwhelming critics and viewers. Continue reading FX Chief Warns of Runaway TV Production Fueled by Netflix

The Walt Disney Company just invested $1 billion for a 33 percent stake in BAMTech, Major League Baseball’s streaming division, with an option to buy “a controlling interest” in the future. BAMTech, which also handles streaming for HBO among other media entities, will be Disney’s partner in creating an ESPN subscription streaming service that will most likely debut by the end of the year, according to Disney chief executive Bob Iger, and offer baseball, hockey, tennis, cricket and college sports. Continue reading Disney, Major League Baseball Partner for Streaming Sports

Hulu is shutting down the free, ad-supported version of its service. The company announced it is transitioning to a subscription-only model following investments in more movies and TV shows. Hulu’s two subscription tiers include an ad-free plan for $11.99 per month and a limited-commercial offering for $7.99 per month. Hulu is also expanding its distribution deal with Yahoo by partnering on Yahoo View, a new ad-supported streaming site that will carry the five most recent episodes of series from Hulu co-owners ABC, FOX and NBC, eight days after their original broadcast. Continue reading Hulu Winds Down its Free Service, Partners on Yahoo TV Site

Amazon has, up until now, tried out new comedy, drama, documentary and children’s shows with a ‘test’ episode on Amazon Video. The company just announced at the Television Critics Association press tour that it will now debut a few of its original pilot episodes on its streaming Twitch platform, more typically associated with games and gamers. Although Amazon made no formal announcement, the news was reported by several publications. Twitch has previously aired classic shows featuring Bob Ross and Julia Child. Continue reading Amazon to Test Original Programs on Gaming Platform Twitch

NBCUniversal has signed a multiyear deal with Snapchat to bring new programming based on its popular brand names to the app’s media hub. What the content will look like has not been specified, but will launch with “The Voice on Snapchat,” followed by weekly pop culture series from E! News, “The Rundown.” NBCU will rely on other popular franchises such as “Saturday Night Live” and “The Tonight Show Starring Jimmy Fallon” for additional programming. NBCU will not simply provide repurposed clips like it does on YouTube and Facebook, but will produce original content. Continue reading NBCU Signs Deal to Produce Original Programs for Snapchat

Videogame app creators are turning out to be a boon to the music industry, for their willingness to pay real money for the rights to well-known songs. Startup music-licensing platform SongLily has inked deals with major record companies and publishers for licensing songs for videogames and mobile apps, for an annual flat fee of about $1,440 per song for up to 100,000 app downloads or individual registered players. For videogame developers — especially smaller ones — eager for recognizable music, that’s a bargain. Continue reading Videogame Developers Tap Music Industry for Song Licensing

Apple is now working on a digital TV guide that shows what’s playing on video apps from HBO, Netflix, ESPN and others, so consumers don’t have to open individual apps to discover content. The TV guide will work on a range of Apple devices, including Apple TV and iPhones. Last year, Apple’s goal was to sell TV programs to consumers, with an interface to make it easy to find content. By focusing on the interface, Apple leaves the financial arrangement to programmers, distributors and consumers. Continue reading Apple’s New Plan for TV Ecosystem Influence is Digital Guide

The 433-million member LinkedIn, which Microsoft is in the process of acquiring for $26 billion, is moving into video. The company has chosen 500 LinkedIn “Influencers” — people with large followings who regularly post to the site — who will create 30-second (or less) videos with a LinkedIn-created app Record. The videos will be each Influencer’s response to general questions relating to LinkedIn’s mission of professional development, such as leadership challenges or technology trends. Continue reading LinkedIn Adds In-Stream Video, Initially From 500 Influencers

Time Warner announced it is investing $583 million for a 10 percent stake in Hulu, joining forces with existing owners Disney, 21st Century Fox and Comcast’s NBCUniversal. However, Time Warner does not plan to offer its television programming via the current version of Hulu’s video service, which features repeats of recently aired shows. Instead, the media giant will license its content for the new pay TV service that Hulu plans to launch in 2017. That means channels such as Cartoon Network, CNN, TBS, TNT and Turner Classic Movies would be available to viewers through the planned live TV service. Continue reading Time Warner Invests in Hulu with Plans to Join Pay TV Service

After hinting for months that it might introduce commercial breaks inside live video streams, Facebook has started testing this concept with some of its top publishers. This marks the first time the company has served ads directly from inside videos, and follows on the heels of its new policy of paying some publishers and digital influencers to post video. The payments provide a financial incentive to post on Facebook since the platform so far lacks an advertising model that could generate shared revenue. Continue reading Facebook Live Tests Mid-Roll Ads as Potential Revenue Model

A Pandora listener will now be shown concert recommendations based on the music she listens to, and a click on a concert will forward her to Ticketfly’s app or website. This is the first step in integrating Pandora’s streaming music service with Ticketfly, a concert ticketing service Pandora bought for $450 million in October 2015. Concerts are shown via the app’s feed, push notifications on mobile devices and a weekly email. Ticketfly generates notifications as soon as a concert promoter creates an event. Continue reading Pandora Integrates Ticketfly, Adds Concert Recommendations

T-Mobile’s Binge On service, which lets subscribers stream selected services without the content counting towards their data cap, just quadrupled its offerings with Fox Now, ABC, Apple Music, NatGeo TV and Disney Jr. among others. With these additions, the Binge On program hosts more than 100 content partners, including Netflix and YouTube. The program is catching on with users, whose streaming hours increased 50 percent between June and July. Video quality for Binge On programming is downgraded to 480p. Continue reading T-Mobile’s Binge On Expands Content with ABC, Apple, Fox

Google’s quarterly profit rose 24 percent, while revenue increased 21 percent to $21.5 billion, thanks in large part to its advertising and push into mobile, according to The Wall Street Journal. Google is also experiencing success with its cloud services division. Parent company Alphabet reported 33 percent growth of its non-advertising business over the previous year, surpassing Wall Street expectations. “The strength of the quarter is about mobile,” said Google chief exec Sundar Pichai. “Our investment in mobile now underlines everything that we do today, from search and YouTube to Android and advertising.” Continue reading Google Reports Strong Quarter Based on Strength of Mobile