During the NAB Show, thousands of companies descend on Las Vegas. Perhaps one of the smallest is a three-man startup called Eyeris, that aims to change the way we gather data about consumer preference. Featured by the SPROCKIT program, a new venue co-sponsored by NAB that aims to highlight nascent tech companies that may have a big impact on the entertainment industry, Eyeris tracks viewer response to motion picture content using clever software and the cameras already embedded in the the devices most of us carry. Continue reading Tech Startup Offers Compelling New Way to Watch Audiences

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

The recently released FireChat mobile app stands out from competitors as the only messaging app that can be used without cell phone reception. FireChat makes use of Apple’s multipeer connectivity introduced in iOS 7, which enables phones to connect with each other directly via Bluetooth or Wi-Fi. FireChat users within 100 feet of one another can exchange messages without sending data through a cellular provider. A future of similar apps not reliant upon the Internet could open new possibilities and address privacy concerns. Continue reading New Software Lets Chat Apps Connect Phones Without Internet

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

Amazon pioneered the idea of cloud services that allow individuals to build websites and other apps without using their own hardware. Google has also offered these services, but is repositioning itself to create a larger business out of cloud services. The IT market that spans hardware and software used to operate businesses is worth $600 billion, and cloud services have the potential to take a major share. Google is hoping to make its cloud service business even larger than its enormous ad business. Continue reading Google Aims to Steal Cloud Services Top Spot from Amazon

Apple just opened its iAd Workbench tool to the public, making mobile ad campaign creation and management accessible to anyone with an Apple ID. The Web-based platform — previously only available to registered mobile app developers — will allow users to launch, track and adjust their advertising campaigns. The ads can contain videos, and direct viewers to a separate website or promoted iTunes content, but only work for ads on an iOS phone or tablet. Continue reading Apple iAd Workbench Makes Campaign Creation Open to All

Wireless audio company Sonos has launched a redesign that will provide users with a universal search, essentially enabling them to play any song in the world. The innovation can pull songs from a user’s MP3 collection and from over two dozen streaming music services including Pandora, Spotify, and Beats Music, and play the music throughout multiple rooms. For the past decade Sonos has been making wireless multiroom audio systems, but previously they only functioned with Sonos software. Continue reading Sonos Search Engine Can Play Any Song in Multiple Rooms

Many smartphone owners use file-sharing apps or online storage sites to store their free music downloads and listen on their phones. According to a new study from researcher NPD Group, 21 million people in the United States downloaded at least one unauthorized song in the past year. Apps have made it even easier for people to access music for free, even though most of them provide users with the same free music that would be found through an Internet search. Continue reading Piracy Makes its Way to Smartphones, Industry Fights Back

Performance tracking wireless earphones, The Dash, have become one of the most funded Kickstarter projects in history. The company had a target of $260,000, but has so far raised over $3.1 million. The wireless stereo earphones play music via an embedded music player or Bluetooth and offer fitness monitoring. It will track users’ vital signs including heart rate, oxygen saturation and energy spent, as well as movement such as number of steps, speed and distance. Continue reading New Wireless Earphones Monitor Fitness Without Smartphone

Walt Disney Studios’ experimental live action 3D film “Make/Believe” will be shown at NAB in Las Vegas next month. Currently in the final stages of post production, the 10-minute 3D short was shot with a new trifocal camera system. “Make/Believe” was produced by German research institute Fraunhofer HHI with Disney and Berlin firm Real Life Films using Fraunhofer’s hybrid camera system and software. The film will be shown in the Fraunhofer booth at NAB. Continue reading NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Sony has plans to introduce virtual reality to its PlayStation 4 console with new hardware called “Project Morpheus.” During the Game Developers Conference in San Francisco this week, the company unveiled a prototype with two headset components — a closed display and what looks like a PlayStation Move sensor. The unit features HDMI and USB connections, a 1080p display and just over a 90-degree field of view. The prototype, three years in the making, will also serve as a developer kit. Continue reading Sony Unveils its Project Morpheus VR Prototype at GDC 2014

Starting next week, the country’s largest retailer Walmart will allow customers to trade in used video games for store credit to spend on other products in more than 3,100 Walmart stores nationwide. The plan is an expansion of Walmart’s program that provides customers with credit for used tablets and smartphones that can be used toward new devices. The plan also represents a potential threat to game retailer GameStop, the biggest seller of used games in the U.S. Continue reading Retail Giant Walmart to Offer Store Credit for Used Video Games

Google’s Chromecast continues to add new services. When it launched nearly a year ago, the $35 streaming media dongle was limited to a handful of apps such as HBO Go, Hulu Plus, Netflix and YouTube. In December, it added 10 new apps, including the ability to stream cloud-based content from personal catalogs. The popular Plex Media Server was one of those additions. Last week, Plex added free casting of users’ content to Chromecast, and the ability for iOS users to share music and photos. Continue reading Chromecast Adds Plex Features for Casting Music and Photos

Apple’s Touch ID fingerprint reader, released with the iPhone 5s, includes a sensor the thickness of a human hair, a sapphire crystal button, capacitive tech and complex data analysis. Alabama-based startup IDair believes it can replicate the quality of the Touch ID with a simpler approach that uses existing smartphone cameras to capture images of users’ fingers. IDair’s tech uses an algorithm the company has patented to convert the image into a means of identification. Continue reading Startup Develops Secure Method to Access Data on Your Phone

Prime Focus Technologies (PFT) has agreed to acquire DAX in a deal valued at nearly $12.5 million. PFT is known for CLEAR, its cloud-based content and workflow management platform, while Culver City-based DAX develops media asset management applications and cloud-based production software, including the Emmy-winning Digital Dailies. DAX is actively engaged in the ETC’s Cloud Project, sharing both expertise and development resources. Continue reading Prime Focus Technologies to Acquire DAX in $12.5 Million Deal