Startups From SPROCKIT Program Deliver Pitches During NAB

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley.

Fourteen SPROCKIT startups gave 5-minute pitches at NAB on Monday. The following are three that we felt would be of interest to the ETC membership.

Audioair

Audioair has developed a means for people in noisy places with multiple screens, like sports bars, to hear the audio from the screen of their choice over their mobile device. The three-year-old company’s solution involves a local Wi-Fi-enabled server, a downloadable mobile app, and the audio signal patched in from the local screens. The app can also serve synchronized games and other second screen content, as well as ads, discount coupons, and other material. The app gets its signal from the server located in the venue, so the facility owner determines which screens will serve audio over the network, and what content can appear on the customer’s screen.

Audioair can also bring audio to normally silent digital signage. Their tag line is “unmute your world.”

Audioair currently has 70 client locations — primarily bars, sports clubs, and gyms. The app tracks usage, duration, interactive engagement, and other metrics. Their clients have found that customers who use the Audioair app stay in their venues longer and spend more. ROI is therefore a function of both ad effectively and increased in-facility sales.

They are in talks with Red Bull, GoPro, and other content creators to license engaging short-form linear and interactive content for distribution at their client locations.

Audioair is also looking for more clients. Any business or space where people gather and cannot hear the audio from TVs in the space is a potential client. ETC members may also want to evaluate Audioair as a test bed for second screen engagement.

Eyeris

Eyeris’ technology allows clients to measure a subject’s emotional response to the video he/she is viewing on a timecode-linked moment-by-moment basis.

Using a webcam (including a webcam built into a subject’s laptop) they are able to detect and measure facial muscle movements that map to a blend of seven emotional responses: joy, surprise, sadness, disgust, anger, fear, and neutral. In effect, an Eyeris client can mine the Web for volunteers and gather data on their response to video material on a frame-by-frame basis before the material is used in a media campaign. Eyeris is already working with Nielsen on subject studies.

Penthera

Penthera offers intelligent portable video distribution software that turns your mobile device into a DVR. Their patented, white-labeled software manages the download with the CDN. Comcast’s Xfinity Go is one of their clients. The software can disable fast forward and apply business/access rules to the content.

Penthera uses Google’s and Apple’s push notification systems to wake up devices during down periods to download the content. The client can choose to detect the power level of the receiving device and stop activity if they detect a low battery.

As you would expect, Penthera’s software captures usage data, runs analytics, and securely reports data back to each client. Their customers include TV distributors, cable networks, device manufacturers and video producers.