Social TV ads are coming to Facebook in an effort to compete with Twitter’s television advertising model. Now, advertisers will be able to reach Facebook users online at the same time an ad is running on TV. For example, an advertiser that airs a commercial on a local station in Los Angeles will be able to simultaneously target users in Los Angeles who are logged in to Facebook at the same time. And that’s some prime real estate. Continue reading Advertisers to Reach Users on TV and Facebook at Same Time

BBC Global News announced a partnership with Twitter in which original video reports will be embedded in Twitter streams through the social media platform’s Amplify program. These videos, called BBCTrending, are being hosted by Anne-Marie Tomchak and will provide viewers with the news and memes circulating on social media, following a brief preview from a sponsor. “#BBCTrending” will be distributed to @BBCWorld’s 4.8 million Twitter followers. Continue reading BBC News Partners with Twitter for In-Tweet Video Reports

According to Facebook, referral traffic from the social network to news and publishing sites has increased by more than 170 percent in a year’s time. This number is just an average, for the percentage is greater for certain sites. Partners including Time, BuzzFeed and BleacherReport have experienced significant increases. Numbers released by social Web tracker SimpleReach indicate that Facebook drives more traffic than any other social platform. Continue reading Facebook Leads Social Platforms in Driving Referral Traffic

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

Juniper Research predicts that sales of wearable connected devices, including smart watches and glasses, will hit $19 billion by 2018, up from the $1.4 billion the industry is expected to generate this year. While issues concerning privacy are emerging, wearable devices are expected to become more popular as a result of advances in wireless connectivity and mobile computing. Juniper also cites consumer demand and the rise of related subscription services as key factors. Continue reading Sales of Wearable Devices to Reach $19 Billion by 2018

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android

Facebook and Pinterest are the clear standouts when it comes to referral traffic from social networks. While Facebook leads the pack, accounting for more than 10 percent of traffic to publishers in September, Pinterest holds second place, driving more traffic than Twitter, LinkedIn and Reddit combined. According to data from social plugin service Shareaholic, collected from 200,000 publishers, Pinterest drove 3.68 percent of traffic to publishers in September, about three times as much as third-ranked Twitter. Continue reading Social: Facebook, Pinterest Drive Most Traffic to Publishers

A new app from London-based Obvious Engineering allows iPhone users to easily capture and share 3D images. Seene is compatible with Apple’s iPhone 4S and higher, and browsers such as Chrome, Firefox and Safari that support WebGL for 3D. It works by aiming your phone at a subject and moving around to record different angles. The progress is then overlaid on top of a video feed, resulting in a “seene” that builds automatically, which can be shared via social tools. Continue reading Capture and Share 3D Images with the Seene App for iPhone

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information

Twitter has finally developed a more robust full-screen experience with its new app designed specifically for Android tablets. The app, introduced last Thursday, will initially work only with Samsung tablets, but will be made available for other Android tablets by the end of the year. Twitter has added some Samsung-specific innovations, including simultaneous multi-app views; a Twitter widget that delivers breaking news, sports, and photos; and the ability to annotate images in tweets. Continue reading Twitter Releases New Mobile App Designed for Android Tablets

Comcast and Twitter announced a deal yesterday that will allow Comcast customers to access TV programs from Twitter messages related to specific shows. The two companies hope that the “See It” feature will eventually become an industrywide practice. While the feature will initially only be available for Twitter posts published by Comcast-owned channels, the companies are talking with distributors and channel owners about extending it to additional content. Continue reading Comcast Deal Could Turn Twitter into TV-Watching Service

“Shepard Smith Reporting” will debut on Monday afternoon featuring a new state-of-the-art “Fox News Deck” studio that Smith will also use to deliver breaking news updates during different programs. The concept is to deliver news updates during the day as they happen. Fox released a video of the studio, which includes giant touch screens and innovative software that will allow Smith and his team to efficiently track news stories on social media. Continue reading Fox Creates Innovative Studio to Deliver News as it Happens

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle