Snapchat Considers Shift in Its Model With Permanent Snaps

Snap Inc. is reportedly mulling the introduction of longer lasting or permanent content to its popular Snapchat app, which has found a significant audience with a model based on disappearing photos and videos. Changing its most iconic feature would mark a major departure for Snap, but could lead to a much needed revenue source for the company if it doesn’t alienate its current users. Snapchat, which launched in 2011, is particularly popular with teens and millennials. Snap is also said to be considering an option that would allow for identifying users who create public posts. Continue reading Snapchat Considers Shift in Its Model With Permanent Snaps

Gen Y and Gen Z Are Increasing Their Time on Social Apps

According to a recent survey by social video marketing agency VidMob, younger Internet users in the U.S. — especially those in the Gen Z demo (ages 16-24) — are spending more time on social apps. The study found that 59 percent of Gen Z turn to YouTube more than they did last year, 56 percent spend more time using Snapchat, and 55 percent have increased their time on Instagram. Meanwhile, millennials are also increasing their time on social apps; about 50 percent use Instagram more, 46 percent have increased YouTube viewing, and 40 percent are on Snapchat more than they were in 2017. Continue reading Gen Y and Gen Z Are Increasing Their Time on Social Apps

Our Stories: Snapchat Turns to Publishers to Boost Revenue

In an effort to grow its stalled user base and generate more revenue, Snap Inc. announced it will encourage 20 publishing partners such as CNN, Cosmopolitan, NBC News and Viacom to create curated collections of user posts called Our Stories. Each collection of snaps will center on a specific event and will be made available via Snapchat’s Discover section. Snap has been generating revenue through ad sales by curating Our Stories for events such as concerts, awards shows and sports. While these have been curated by Snapchat employees, Snap is now asking media companies to build the collections. Continue reading Our Stories: Snapchat Turns to Publishers to Boost Revenue

Snap Refocuses With Debut of Stylish Next-Gen Spectacles

Snap has unveiled two new versions of Spectacles 2 — the Veronica (for women) and the Nico (for men) — that incorporate all the features of the company’s second generation Spectacles, but tout a sleeker, more stylish design and cost $200, versus $150 for the previous version. Many of Snapchat’s core demographic has left for Instagram, and critics question why Snap is still making hardware. When Spectacles initially debuted in 2016, Snap created hype by selling them out of pop-up vending machines. A few months later, the company was stuck with $40 million worth of unsold glasses. Continue reading Snap Refocuses With Debut of Stylish Next-Gen Spectacles

Facebook Remains Popular Among U.S. Groups Except Teens

According to the latest eMarketer projections, the number of Facebook users in the United States will increase by only 0.9 percent this year to a total of 169.5 million. While the platform’s growth has leveled in the U.S., it remains the top social network among millennials, Generation X and baby boomers. However, interest in Facebook among U.S. teens continues to decline. Snapchat surpassed Facebook among teens in 2016 — and eMarketer predicts that Snapchat will attract 1.2 million new users ages 12 to 17 by 2022, while Facebook will lose 2.2 million teens during the same time frame. Continue reading Facebook Remains Popular Among U.S. Groups Except Teens

Snapchat Releasing New Tools: Group Video Chats, Mentions

Snapchat is making moves to become more conversational, more “sticky,” and to keep users engaged for longer periods of time, according to Variety. The social sharing company announced a new chat feature that allows up to 16 users to video chat through its app, and added mentions to its Snapchat Stories, allowing users to easily tag others (much like they would via Twitter). The chat feature will roll out across the globe this week and will come with filters and the ability to join by audio only as desired. Users can also reply via text messages.

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Wall Street Responds to Backlash Over Snapchat’s Redesign

It remains to be seen if recent outcry over the new version of Snapchat will negatively affect Snap Inc.’s numbers in the long term. The company is in the middle of contending with backlash from its users, of whom 1.2 million signed a petition to revert the social media app to its former version. Snap Inc. launched the new version last month with the intention of expanding its business beyond the teen and young adult audience — its current core audience. While many are concerned, specific negative effects are not yet evident.

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New Camera-First Twitter Feature Could Threaten Snap’s Ads

After its first profitable quarter on record, Twitter is focusing on new business and advertising opportunities. For example, sources say the social media company is currently working on a camera-first feature that could compete with Snap and potentially threaten its advertising opportunities. The new feature would combine videos and photos with the Twitter Moments feature, creating more real-time content around events and enabling companies to sponsor events or place ads between tweeted content.

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Snap Planning to Release Updated Spectacles Later This Year

Snap Inc. is planning to launch a second version of its video recording glasses this fall followed by a more ambitious version in 2019 that will include two cameras and other features. In addition to new colors and water resistance, the second version aims to fix bugs and provide needed performance improvements. The potential price tag would be around $300, which is more than double the $130 cost of the first version. News of additional versions comes just months after Snap announced it lost $40 million on the original. Continue reading Snap Planning to Release Updated Spectacles Later This Year

Twitter Is Reportedly Developing Snapchat-Like Video Feature

Twitter is following Snapchat’s lead by developing a new camera feature that will help users easily create and share video content via its app. People familiar with the matter say that a working demo has been created, but a final design and release date have yet to be confirmed. The tool, which could change significantly in the next few months, is designed to encourage users to share video footage of what’s happening around them. Facebook has also copied innovations from Snapchat, “a mobile app focused on ephemeral photos and videos that’s popular with younger audiences,” explains Bloomberg. “Twitter’s latest change suggests that chief executive officer Jack Dorsey is taking cues from the newer company as well.” Continue reading Twitter Is Reportedly Developing Snapchat-Like Video Feature

Snapchat Debuts Stories Shared via Web to Spur User Growth

Snap has just made a radical change to how users can share their stories, in a move to expand its reach. Now, even people who haven’t downloaded the app will be able to access content via a link. Anyone with an official account, like celebrities, will be able to share stories, hosting the content on Snapchat.com. People without official accounts who submit content publicly to a group video will also be able to share their content. With this change, videos on Snap will be seen by more people, which could increase downloads. Continue reading Snapchat Debuts Stories Shared via Web to Spur User Growth

High Profile Snap IPO Could Push Other Startups to Go Public

Snapchat parent company Snap Inc. has confidentially filed for its IPO, according to sources familiar with the matter. The four-year old messaging app could go public as early as March 2017, in what is expected to be one of the highest-profile stock debuts in years, and one that could potentially convince other tech startups to test public markets. The Venice, California-based company is looking to raise as much as $4 billion, with a valuation in the $25 billion range, which could make it the largest U.S.-listed tech offering since Chinese e-commerce giant Alibaba went public in 2014. Continue reading High Profile Snap IPO Could Push Other Startups to Go Public

Snapchat to Debut Memories to Save, Tweak, Re-Share Snaps

Next month, Snapchat will introduce Memories, a new feature designed to let users save favorite photos and videos, re-edit them by adding filters and text and then re-share the latest versions. Included is a search function that lets the user search Memories by date, location or keywords. Prior to Memories, a Snapchat user could save a photo or video by downloading it to her smartphone, but couldn’t view it in the app or share it. Memories still does not allow a Snapchat user to save a photo/video sent by someone else. Continue reading Snapchat to Debut Memories to Save, Tweak, Re-Share Snaps

New Snapchat Ads API Helps Brands Lower Advertising Costs

Sources indicate that Snapchat will cut its advertising prices for brands, due in large part to its new ad platform that enables more options and experimentation. With the new API launched earlier this month, Snapchat can deliver ads through third party companies. Snapchat is dropping the cost of its ads API from a minimum of $500,000 when the platform first opened to ads, to a minimum of $100,000, say insiders. Advertisers have expressed concern regarding the high cost of working with Snapchat — and interactive ads in general — both of which are now coming down. Continue reading New Snapchat Ads API Helps Brands Lower Advertising Costs

Users Express Concern Over Snapchat’s Updated Privacy Policy

Snapchat has appealed to its fans for a variety of reasons, chief among them the fact that its photo messages disappear once they’ve been opened. That ephemeral nature has now been up-ended with the startup’s new Terms of Service. Whereas, formerly, Snapchat noted that its privacy policy was “delete is our default,” its new terms state that the company has the right, specifically in regards to the ‘Live Story’ feature, to reproduce, modify and republish photos as well as save them to Shapchat’s servers. The update has led to concern and confusion by many users. Continue reading Users Express Concern Over Snapchat’s Updated Privacy Policy

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