Netflix Is Expected to Spend $15 Billion on Content This Year

Netflix is continuing to invest heavily in content for its popular streaming service. According to its 2018 fourth quarter earnings report, the company spent $8.9 billion in 2017 and $12.04 billion last year. Wall Street analysts predict Netflix will increase its spending around 25 percent in 2019, which would bring its investment to $15 billion. Netflix will also continue to spend big on marketing its original content; such costs increased 65 percent last year, and are projected to jump another 22 percent this year to almost $2.9 billion.

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Netflix Raises Subscription Prices to Fund Its Original Content

Netflix is raising its prices again, increasing the cost of its most popular plan to $13 per month, from $11, an 18 percent bump. The basic plan rose from $8 to $9 per month, a 13 percent increase. Netflix, which last raised prices in 2017, did so to offset its massive spending on original content. It is also a way to compete with rivals in streaming video from Amazon to Hulu as well as newcomers including AT&T’s WarnerMedia, Disney and Comcast’s NBCUniversal. In response to the news, Netflix shares rose 6.5 percent to $354.64. Continue reading Netflix Raises Subscription Prices to Fund Its Original Content

New Netflix CFO Is Expected to Face Cash Flow Challenges

Netflix recently named Spencer Neumann as its new chief financial officer. He faces the unenviable task of convincing investors that the path of investing immense sums of money into original content to grow subscriptions and profits will eventually pay off. Co-founder/chief executive Reed Hastings and chief content officer Ted Sarandos have driven the current strategy relying on original content, which is aimed at battling rivals such as Amazon, Hulu and HBO. They will continue to lead business and content strategy. Continue reading New Netflix CFO Is Expected to Face Cash Flow Challenges

Apple Inks Original Program Partnership with Oprah Winfrey

Apple and Oprah Winfrey just inked a production partnership for the former’s subscription video service, although neither gave specifics of the kind of programming they intend to create. As competition heats up in the media content space, traditional media companies find themselves vying with Silicon Valley firms for the talent needed to create blockbuster programming; in fact, Amazon also was in talks with Winfrey. Netflix, meanwhile, has signed Shonda Rhimes and Ryan Murphy, and Warner Bros. retained Greg Berlanti. Continue reading Apple Inks Original Program Partnership with Oprah Winfrey

New Amazon Studios Head Is Charting an Ambitious Course

Four months ago, Jennifer Salke, previously NBC president of entertainment, replaced Amazon Studios chief Roy Price, who was ousted after a sexual harassment scandal. Now, she’s moving forward to clarify the studio’s message on the kinds of content it wants, as well as get more productions into the pipeline. Salke is making a strong play for Hollywood creatives to work with the studio, noting that, “there is a lot of talent out there looking for a home … [and] we have the resources.” Continue reading New Amazon Studios Head Is Charting an Ambitious Course

The Obamas Are the Latest to Sign Production Deal with Netflix

Netflix yesterday announced a multi-year partnership with former President Barack Obama and First Lady Michelle Obama to produce original content for the streaming service. The Obamas created production company Higher Ground Productions for the Netflix deal, which is reportedly valued in the high eight figures. According to Netflix, the partnership may include scripted, unscripted and docu-series, in addition to documentary and feature films. Two months ago, the Obamas signed a joint book deal with Penguin Random House worth a reported $65 million for their respective memoirs. Continue reading The Obamas Are the Latest to Sign Production Deal with Netflix

Netflix Marks Strong Q1 Subscriber Growth, Beating Forecasts

Netflix’s latest quarter showed subscriber growth exceeding its own forecast and Wall Street expectations. Wall Street analysts predicted Netflix would add 6.5 million new subscribers in Q1; in fact, it added 7.41 million subscribers in that quarter, of which 5.46 were international. In response to the news, shares rose 4.9 percent to $322.85 in after-hours trading. This follows a 1.2 percent decline during regular hours on Monday, representing shareholder concern over the imminent announcement of stalled growth. Continue reading Netflix Marks Strong Q1 Subscriber Growth, Beating Forecasts

Focusing on Original Content, Netflix Plans 80 Films for 2018

Netflix will spend between $7 billion and $8 billion on content in 2018, from up about $6 billion in 2017. The company added 5.3 million subscribers this quarter and revenue of almost $3 billion, a 30 percent increase from the same quarter last year. Its net income also rose to $130 million, compared to last year’s Q3 total of $52 million, but not as much as the $143 million that Wall Street predicted. With 104 million paid subscribers, Netflix has seen the majority of its Q3 growth come from international markets. The company is planning a major push into original movies next year. Continue reading Focusing on Original Content, Netflix Plans 80 Films for 2018