Nielsen to Track Viewership Across Netflix, Amazon and Hulu

Nielsen is rolling out a program to track views of almost 1,000 shows on Netflix, Amazon’s Prime Instant Video and Hulu, relying on the same 25,000 U.S. households used to track traditional TV ratings. The idea is that, by having access to that data, large media companies such as Comcast NBCUniversal can hammer out better content licensing deals, especially with Netflix. Currently, Nielsen provides data only to studios that own the programs and pay for the information, but it plans to syndicate the data in the future. Continue reading Nielsen to Track Viewership Across Netflix, Amazon and Hulu

Netflix to Offer Original Programming Produced for Teenagers

As part of its effort to meet the entertainment needs of the postmillennial generation, Netflix is adding exclusive films and TV series to its service that target teenagers and tweens. Netflix has picked up a half-hour original series about a group of musicians called “Lost & Found Music Studios,” a series called “Degrassi: Next Class” that addresses the issues teens face as they get ready to enter adulthood, and “Fuller House,” the sequel to the popular 90s sitcom “Full House.” Netflix has also licensed two movies featuring YouTube stars — “Smosh: The Movie” and “Bad Night.” Continue reading Netflix to Offer Original Programming Produced for Teenagers

Netflix Looking to Build its Brand with Original Feature Films

Netflix is ready to expand its original content beyond TV series to feature films. First, the service will release Cary Fukunaga’s “Beasts of No Nation” on October 16. The film will debut via Netflix and select U.S. theaters, which will make it eligible for industry awards. On December 11, Netflix will release “The Ridiculous Six,” the first of four Adam Sandler films it plans to distribute. And in Q1 2016, the sequel “Crouching Tiger, Hidden Dragon: The Green Legend” will be released globally on Netflix, theatrically in China and on IMAX. Continue reading Netflix Looking to Build its Brand with Original Feature Films

HuffPost Announces Online Video Network, Film and TV Units

The Huffington Post announced plans to expand its video capabilities with a new 24-hour online video network called HuffPost 24. The announcement arrived just days after Verizon closed its $4.4 billion acquisition of Huffington Post parent company AOL. The network’s range of programming will be made available via apps, the HuffPost website, OTT platforms and as VOD. HuffPost Films and HuffPost TV divisions will also be established to produce content for the new network and beyond. Video GM Nathan Brown is currently hiring as part of the the new initiatives. Continue reading HuffPost Announces Online Video Network, Film and TV Units

Amazon Prime Instant Video Intros HDR Support for New Series

Amazon announced that it is introducing limited support for high dynamic range content on its Amazon Instant Video service. The HDR support will initially launch for Amazon Prime members in the U.S. with the full original series “Mozart in the Jungle” and the pilot episode of the original “Red Oaks.” Netflix announced earlier that it also plans to support HDR video this year, starting with its original series “Marco Polo.” However, most consumers have yet to purchase televisions that support HDR, so it may take a while for the technology to gain mainstream adoption. Continue reading Amazon Prime Instant Video Intros HDR Support for New Series

Hulu to Offer Showtime for an Added Fee Beginning Next Month

Hulu announced yesterday that its subscribers will have the ability to add Showtime for $8.99 per month starting in time for the July premieres of “Ray Donovan” and “Masters of Sex.” The deal represents the first time that the streaming VOD service has partnered with a premium cable channel to drive subscriptions. Hulu customers will still need to pay $7.99 per month to stream the other available content. Hulu, which originally launched as a free, ad-supported service, recently rebranded itself by removing the word “Plus” from the name of its paid tier. Continue reading Hulu to Offer Showtime for an Added Fee Beginning Next Month

Amazon Streams U.S. Premiere of British Comedy on Facebook

British comedy “Catastrophe” made its streaming debut in the U.S. this week exclusively on Amazon’s Facebook page. The move is a new approach to promoting Netflix competitor Amazon Prime Instant Video. Two days after Monday night’s premiere, the show will be made available for streaming only to Amazon Instant Video subscribers (the entire season will be available Friday). This is not the first time social media has been leveraged this way. Hulu has been posting select videos on Facebook, while studios have been offering movie rentals and purchases via social platforms. Continue reading Amazon Streams U.S. Premiere of British Comedy on Facebook

TBO: Alibaba Announces Plans for Subscription Video Service

Liu Chunning, president of Alibaba’s Digital Entertainment arm, announced that the Chinese e-commerce giant is planning to launch a new subscription video service in two months called Tmall Box Office (TBO). “We aim to become [the equivalent of] HBO and Netflix in the U.S.,” he said during the Shanghai International Film Festival. The service will stream local movies and TV shows, imported content and original programming produced by Alibaba. The service will be available on Alibaba’s smart TVs and OTT box. Continue reading TBO: Alibaba Announces Plans for Subscription Video Service

Streaming Services Luring Viewers from Ad-Based Television

PwC recently released its annual five-year forecast for entertainment and media, dropping the growth rate for ad spending on TV. Last year’s report projected a 5.5 percent annual increase in ad spending over the next five years. PwC has revised that figure to 4 percent through 2019, as original programming from streaming services such as Netflix and Amazon continues to compete with traditional television content. In the U.S., the number is even lower; ad spending on TV has been growing 3 percent annually on average. Continue reading Streaming Services Luring Viewers from Ad-Based Television

Showtime to Debut its Internet Streaming Service This Summer

Showtime is joining HBO in introducing its own Internet streaming service that will offer unlimited on-demand access to original series, movies and sports programming without requiring a traditional TV subscription. In addition, it will include a live feed of Showtime’s broadcasts for both coasts. The cable network announced yesterday that it plans to debut the standalone service in July to coincide with the season premieres of “Masters of Sex” and “Ray Donovan.” The service will initially be available on Apple devices for $11 per month. Continue reading Showtime to Debut its Internet Streaming Service This Summer

AOL and NBCUniversal Plan to Share Content Across Platforms

AOL and NBCUniversal have reached a licensing and distribution agreement that will allow the two companies to share and develop content. Shows from NBC, CNBC and Telemundo could start streaming via online video platform AOL On. NBCUniversal and AOL may also start developing original content together to be distributed on the platforms of both companies. The agreement means that advertisers will be able to reach consumers watching this shared content on television as well as mobile and desktop devices. Continue reading AOL and NBCUniversal Plan to Share Content Across Platforms

Vimeo Hit Series ‘High Maintenance’ Leaving the Web for HBO

HBO has acquired the popular online series, “High Maintenance,” which first launched on Vimeo in 2013 free of charge. Last year, creators Ben Sinclair and Katja Blichfeld partnered with the streaming service to offer the second season exclusively via Vimeo On Demand, and it quickly became a top seller on the VOD service. For now, viewers can still watch the dramedy without paying for HBO, since the first 13 episodes are streaming free of charge and the most recent six episodes are available on demand for $2 each. Continue reading Vimeo Hit Series ‘High Maintenance’ Leaving the Web for HBO

Original Series ‘Powers’ Launches on Sony PlayStation Network

Crime drama “Powers” — adapted from the popular comic of the same name by writer Brian Michael Bendis and artist Michael Avon Oeming, and starring Sharlto Copley, Eddie Izzard and Michelle Forbes — is a new PlayStation original series. The show is available exclusively on Sony’s PlayStation Network, and can be viewed only via the PlayStation game console and select Xperia phones and Bravia TVs. The series will be an interesting test subject in brand convergence between Sony Pictures and the company’s PlayStation division. Continue reading Original Series ‘Powers’ Launches on Sony PlayStation Network

HBO to Launch Streaming Service Next Month on Apple Devices

During yesterday’s Apple product event in San Francisco, HBO announced it plans to launch its much-anticipated “HBO Now” Internet streaming service in April, initially on Apple devices (the exclusivity is scheduled for three months). The new service, which does not require a traditional TV subscription, will run $14.99 per month. Its debut will coincide with the new season of HBO’s “Game of Thrones.” HBO Now subscribers will have access to all of the cable network’s original programming in addition to its movie offerings. Continue reading HBO to Launch Streaming Service Next Month on Apple Devices

Netflix Plans to Add Original Series, Expand to 200 Countries

Following news of record quarterly earnings, Netflix told Wall Street investors that it plans to expand its video service to 200 countries in the next two years. Netflix added 2.43 million international subscribers in the fourth quarter of 2014 after expanding to 50 countries and its stock jumped more than 20 percent. As part of its ambitious expansion plans, Netflix also wants to start producing 20 original scripted series per year, which could help the company become more successful in international markets. Continue reading Netflix Plans to Add Original Series, Expand to 200 Countries