Netflix CEO on Current and Upcoming Original Programming

According to Netflix CEO Reed Hastings, original programming is important to the streaming service, but not yet critically important. At the Morgan Stanley Technology, Media & Telecom Conference on Monday, he delicately touted the success of “House of Cards,” but downplayed the short-term success the series will have on the service. It seems he wants investors focused on the licensed library as the core of the company. Continue reading Netflix CEO on Current and Upcoming Original Programming

Netflix Debuts Entire Season of New Political Drama Today

The Netflix political drama “House of Cards” debuts via the streaming video site today. Directed by David Fincher and starring Kevin Spacey and Robin Wright, the series is the first original programming financed by Netflix, which could take on cable offerings from the likes of HBO and Showtime. It also serves as a new experiment to the distribution model, since all 13 episodes will be made available at once. Continue reading Netflix Debuts Entire Season of New Political Drama Today

Netflix Markets its Original Content Without a TV Network

“TV networks may have plenty of flaws, but one thing they’re really good at is promoting other TV shows,” writes AllThingsD. But what about Netflix? The streaming service does not have experience promoting its own shows and does not have advertising support from TV networks. How will it advertise new shows like “House of Cards” (to launch in February) and “Arrested Development” (due in May)? Continue reading Netflix Markets its Original Content Without a TV Network

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