Verizon and AwesomenessTV Announce New Streaming Service

Verizon announced its plans to rollout Internet TV channels featuring original content from teen-centric AwesomenessTV, the YouTube network owned by DreamWorks Animation. The companies announced yesterday that scripted and unscripted series will be geared toward teens and millennials. The multi-year deal will also include a DreamWorksTV channel that features live action and animated short-form content based on popular DreamWorks’ characters. The ATV network currently has 112 million subscribers on YouTube. Continue reading Verizon and AwesomenessTV Announce New Streaming Service

Streaming Competition Ramps Up for Children’s Programming

Netflix, Amazon, YouTube and Nickelodeon are competing more than ever for a younger audience by offering on demand children’s programming. Netflix plans to add as many as five new original kids shows next year to go hand in hand with its exclusive library of Disney and DreamWorks content. Amazon has ordered second seasons of its kids programming and Nickelodeon recently launched a streaming service for kids ages 2-6. Even YouTube has developed a kid-friendly app for preschoolers.  Continue reading Streaming Competition Ramps Up for Children’s Programming

Nielsen Calls for Updated Ratings Standards to Address Digital

Nielsen, the company that provides data about what people watch, listen to, and purchase, is calling for a new set of rating standards due to the growing popularity of accessing media content via tablets and other devices. This statement came after Viacom’s recent criticism of Nielsen, claiming that the research firm is outdated because the ratings do not consider digital viewing methods. Nielsen admits that its ratings for broadcast networks have been inaccurate for seven months now. Continue reading Nielsen Calls for Updated Ratings Standards to Address Digital

Viacom Study: Multi-Screen Viewing Promotes Network Loyalty

According to a new study by Viacom, devices that enable consumers to watch television content on multiple screens is leading to increased network loyalty and an audience preference for live viewing. “Getting With the Program: TV’s Funnels, Paths and Hurdles” notes that 78 percent of viewers polled indicated they would not have become fans of some shows if they were not able to watch them on multiple screens. The study also found that multiplatform viewers are more committed to viewing shows live and watching multiple networks. Continue reading Viacom Study: Multi-Screen Viewing Promotes Network Loyalty

Online Stars a New Breed of Celebrity Among Young Adults

The young comedians, musicians, and entertainers who made it big on YouTube, Vine, and other online platforms are changing the way audiences and entertainment companies define celebrity. Young adults and teens are watching more content online than ever before, and they have launched the careers of Vine stars and YouTube personalities, some of whom cross over into traditional media after gaining huge audiences. Teens also find online stars more relatable and engaging. Continue reading Online Stars a New Breed of Celebrity Among Young Adults

Talent Search: Nickelodeon to Hear Pitches During Comic-Con

In 2012, while struggling with falling ratings, Viacom’s Nickelodeon introduced an annual competition during which rookie animators could join to create an 11-minute cartoon. The idea was to find fresh creativity and raw talent, and hopefully in doing so boost ratings — and it has so far been quite successful. Nickelodeon has now announced it will invite anyone, as long as they register online, to pitch directly to its team during Comic-Con next month in San Diego. Continue reading Talent Search: Nickelodeon to Hear Pitches During Comic-Con

Media Companies Partner With YouTube Startups, Target Teens

Large media companies, such as Disney, AOL, DreamWorks, Warner Bros. and Yahoo, are teaming up with startups that produce YouTube videos popular in the teen and tween age groups. Disney acquired Maker Studios for $500 million in March. AOL and Yahoo have discussed an acquisition deal with Fullscreen. DreamWorks is creating a multichannel network. These deals usually involve advertising agreements in which media companies help YouTube stars sell ads in return for a cut of the profits. Continue reading Media Companies Partner With YouTube Startups, Target Teens

Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Blogging site Tumblr, purchased last year by Yahoo for $1.1 billion, has announced its first TV ad partnership. The deal is with Viacom, which plans to pitch cobranded campaigns on Tumblr to marketers tied to programming for cable networks including CMT, Comedy Central, MTV, Nickelodeon, Spike, TV Land and VH1. Viacom will offer campaigns to marketers during the 2014 upfront season that will combine Tumblr’s ad products with content developed by Viacom. Continue reading Tumblr Ad Deal with Viacom to Launch with MTV Movie Awards

Viacom to Launch Personalized, Interactive Kids’ TV Channel

Viacom is planning to launch My Nickelodeon Junior, an interactive children’s TV channel, to Verizon FiOS customers in the upcoming months. The channel uses elements of streaming services such as Pandora and Netflix, and allows parents to program the channel according to their personal taste, while accessing hundreds of old episodes of kids’ shows like “Dora the Explorer.” The channel will appear on the TV menu next to the main Nick Jr. channel.  Continue reading Viacom to Launch Personalized, Interactive Kids’ TV Channel

DreamWorks and Fuhu Partner to Offer New Children’s Tablet

DreamWorks has partnered with Fuhu, maker of the Nabi line of children’s tablets, on an Android tablet called the DreamTab designed specifically for kids. The tablets will be available this year with a number of DreamWorks-branded accessories, such as headphones and carrying cases. They will feature original animation, educational videos, and have the ability to communicate wirelessly with DreamWorks-made toys. The studio will be able to program the device similar to programming a cable channel. Continue reading DreamWorks and Fuhu Partner to Offer New Children’s Tablet

Disney Targets Young TV Viewers Using Tablets with New App

As the number of households with children who use tablets increases, Disney is ramping up its efforts to cater to kids’ viewing habits. On November 24, Disney will release the first nine episodes of its newest series on mobile devices with the Watch Disney Junior app. The series, “Sheriff Callie’s Wild West,” won’t debut on TV until early next year, but children with an iPad at home will be able to watch and interact with it and other Disney favorites. Continue reading Disney Targets Young TV Viewers Using Tablets with New App

Ubisoft CEO Envisions New Wave of Interactive Entertainment

French video game developer Ubisoft is pushing for a more interactive television experience, one in which viewers have more control over what happens, similar to the control players have with games. As a new generation of game consoles get ready to hit the market, Ubisoft CEO Yves Guillemot hopes to join forces with Hollywood to help make this happen. Game developers say consumers have a growing appetite for new entertainment experiences. Continue reading Ubisoft CEO Envisions New Wave of Interactive Entertainment

Sony to Carry Viacom Channels on its Internet Pay TV Service

Sony may have just moved ahead in the race to create an online version of pay television, thanks to a preliminary deal with Viacom to carry channels including MTV, Comedy Central and Nickelodeon via its planned pay TV service. Competitors in this space, such as Google and Intel, have yet to land such a major content deal. Sony hopes to launch an Internet service next year — streamed to its Bravia TVs and PlayStation gaming consoles — that will compete with companies that sell subscription TV services. Continue reading Sony to Carry Viacom Channels on its Internet Pay TV Service

Netflix Spending More On Content While Dropping Content

Netflix’s stock value has increased 178 percent during 2013, one of the best performing companies on the S&P 500 index. In order to maintain its edge, Netflix may need to be more like Amazon than HBO, with more of a focus on spending than a fixation on profit growth. But Netflix’s practice of dropping unpopular content may give competitor Amazon a new opportunity to secure exclusive rights to additional programming and gain ground over Netflix. Continue reading Netflix Spending More On Content While Dropping Content

Viacom and Twitter Partner on Social Video Ad Campaigns

Viacom and Twitter have announced a new partnership to deliver social video advertising campaigns centered on popular Viacom shows and events from MTV, VH1, CMT, Nickelodeon, Comedy Central, TV Land, Spike and others. Viacom is the latest to join the growing list of media companies involved with the Twitter Amplify partnership program. The Viacom partnership will launch with the 2013 MTV Video Music Awards on Sunday, August 25. Continue reading Viacom and Twitter Partner on Social Video Ad Campaigns