March 12, 2015
Verizon announced its plans to rollout Internet TV channels featuring original content from teen-centric AwesomenessTV, the YouTube network owned by DreamWorks Animation. The companies announced yesterday that scripted and unscripted series will be geared toward teens and millennials. The multi-year deal will also include a DreamWorksTV channel that features live action and animated short-form content based on popular DreamWorks’ characters. The ATV network currently has 112 million subscribers on YouTube.
“This is an incredible opportunity to expand the audience for both AwesomenessTV and DreamWorksTV,” said Brian Robbins, ATV’s chief exec. “Mobile is where our audience lives, which is why we are looking forward to working with Verizon to introduce our programming and talent to their massive customer base.”
“Verizon has eyed a push into streaming video for some time,” according to The Hollywood Reporter. “CEO Lowell McAdam announced last September that it would launch an online TV service in the first half of 2015. At the time he said the company would offer content from big broadcasters alongside targeted channels, even pointing specifically to ATV as an example of digital content targeted at millennials that he could see on the service.”
The Verizon streaming service joins a growing field, including new and planned services from the likes of Dish (Sling TV), Sony (PlayStation Vue), HBO (HBO Now), CBS and Nickelodeon.