AT&T Readies Streaming Service, Rebrands DirecTV Now

AT&T plans to rename streaming service DirecTV Now as AT&T TV Now. Its new streaming service AT&T TV will be tested in a handful of markets; customers will be able to access AT&T TV and AT&T TV Now via the same AT&T TV app on mobile devices and/or connected TVs. To continue service, DirecTV Now subscribers will have to accept AT&T’s terms of service, and will then be able to log in with the same credentials. AT&T, which has not released pricing information for the new services yet, lost about two million traditional pay-TV subs last year.  Continue reading AT&T Readies Streaming Service, Rebrands DirecTV Now

Spotify Reaches 108M Subs, But Revenue Per User Drops

Top streaming music service Spotify announced that it added 8 million subscribers during the most recent quarter ending in June, bringing its total to 108 million paying subscribers and 232 million monthly active users (paying and non-paying). The subscriber tally includes those who signed up for Spotify’s 30-day free trial. The company also recently launched its biannual campaign that offers the premium service for only $1. As a result, its average revenue per user dropped to $5.42, which is a 1 percent reduction compared to the previous quarter. Continue reading Spotify Reaches 108M Subs, But Revenue Per User Drops

Instagram Expands Tests of Hiding Likes to Reduce Anxiety

Facebook’s Instagram began testing a new approach with users in Canada two months ago and this week expanded its efforts to include users in Australia, Brazil, Ireland, Italy, Japan and New Zealand. The experiment removes emphasis on the “Like” feature to minimize the pressure to compete, while hopefully creating a more personal and enjoyable experience. Users are still able to see who liked other people’s posts or watched their videos, but there is no longer a running tally of the number of likes and views (however, users can still privately see the counts for their own posts). Continue reading Instagram Expands Tests of Hiding Likes to Reduce Anxiety

YouTube, Facebook Lure Creators With Monetization Tools

YouTube and Facebook are looking to compete with other social platforms by offering creators more direct monetization tools. At VidCon in Anaheim, YouTube chief product officer Neal Mohan revealed that the number of YouTube personalities earning five to six figures annually has jumped 40 percent year-over-year. YouTube’s new tools will help these YouTubers earn money directly from their followers. Ahead of VidCon, Facebook hosted its “Facebook Creator Day” in Malibu, during which it showcased monetization tools, including virtual stars that can be gifted to creators and a program that enables fans to pay creators for exclusive content. Continue reading YouTube, Facebook Lure Creators With Monetization Tools

Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Streaming video service Hulu, co-owned by The Walt Disney Company and Comcast and controlled by Disney, began lowering its CPM advertising rates (the amount charged to reach 1,000 viewers) to lure marketers to commit dollars to its site, according to several sources. Hopeful to boost ad sales, the company is implementing this strategy as major broadcast television networks are expected to secure increased ad commitments for the fall prime time schedules. Although viewers are migrating to streaming video services, marketers have been returning to broadcast TV, which is a known and trusted outlet. Continue reading Hulu Strategizes Ad Sales as Marketers Migrate Back to TV

Majority of Hulu Subscribers Opt For the Ad-Supported Plan

Hulu, which recently revealed that it has 28 million customer accounts, has provided additional details on its subscribers. The streaming video service offers an ad-free $11.99 per month tier, but the majority of its users pay $5.99 per month for the ad-supported plan. Hulu claims 82 million total viewers (2.9 viewers per account), of which 70 percent pay for the ad-supported plan. The company generated nearly $1.5 billion in ad revenue last year. Since advertising is vital to keeping its subscribers, Hulu strives to present ads via viewer-friendly models. Continue reading Majority of Hulu Subscribers Opt For the Ad-Supported Plan

Netflix Rolls Out Audio Quality Upgrade For Its Programming

After noticing that the audio in episodes of the Netflix series “Stranger Things” wasn’t as crisp as it should be, the company’s internal sound technicians took steps to address the issue. For the past several months, they’ve been working to enhance the sound quality of all Netflix programming, original and licensed. This week and moving forward, subscribers will have access to what’s simply being called “high-quality audio.” The upgrade, which will not require Netflix users to change their Internet service speeds, is optimized for devices that support Dolby 5.1 and Dolby Atmos sound.

Continue reading Netflix Rolls Out Audio Quality Upgrade For Its Programming

Hulu Has 28 Million U.S. Users, Announces Original Content

At the Digital Content NewFronts in New York City this week, Hulu revealed that its streaming video service now has 26.8 million monthly paid subscribers in the U.S., plus 1.3 million promotional accounts. That’s an increase from about 20 million total users this time last year. Hulu announced a new “binge advertising experience” that intends to be a less intrusive way to target binge viewers. Hulu also detailed new content deals, including a multi-year partnership with Vox Media Studios for food-centric programming and two new live-action series from Marvel for 2020. Continue reading Hulu Has 28 Million U.S. Users, Announces Original Content

MoviePass Subs Down 90 Percent, Despite Unlimited Plan

Since MoviePass tweaked its formula, it has lost over 90 percent of its subscribers. Business Insider reported that, based on “internal data,” it found that the movie subscription company now has 225,000 subscribers. In June 2018, MoviePass stated it had signed up over three million subscribers for a plan that then cost $9.95 per month and allowed viewers to see one movie a day. The company pulled back on the plan in August that year, converting subscribers to a new plan permitting three movies per month. Continue reading MoviePass Subs Down 90 Percent, Despite Unlimited Plan

Netflix Facing New Competition as Domestic Growth Slows

Subscription video service Netflix is still growing, but the new subscription numbers come largely from the international market. In the U.S., Netflix reported 1.7 million new subs in Q1 2019 out of a total of 9.6 million new customers. The streaming giant’s slowed domestic growth — including predictions for a slower Q2 globally — is likely due to increased competition as well as its recently raised subscription fees. Netflix investors are also concerned that the company cannot maintain what has thus far been rapid growth. Continue reading Netflix Facing New Competition as Domestic Growth Slows

Hulu Positioned to Become Most Serious Netflix Competitor

Amazon, Apple, AT&T and Disney aim to compete against Netflix, the current giant in streaming video. The one contender that rises above is Hulu, which has gone through several owners (Disney, 21st Century Fox, Comcast and Time Warner). AT&T sold Time Warner’s stake, and with the purchase of Fox, Disney is now Hulu’s majority owner. Hulu originally streamed shows from other networks, but its profile changed with “The Handmaid’s Tale,” which became the first “streaming-native” show to win an Emmy for best drama series. Continue reading Hulu Positioned to Become Most Serious Netflix Competitor

Apple Music Now Has More Subscribers Than Spotify in U.S.

Apple Music now has more paid subscriptions in the U.S. than popular music streamer Spotify, as the global competition ramps up between the two rivals. According to those familiar with the matter, Apple Music surpassed 28 million U.S. subscribers by February, compared to Spotify’s 26 million subscribers (the figures only include paid subscriptions, not trial users). When including nonpaying music fans of its ad-supported offering, Spotify still holds the lead in the number of overall users in the U.S. To slow Apple’s progress, Spotify recently introduced new promotions, such as a discounted subscription bundle with Hulu. Continue reading Apple Music Now Has More Subscribers Than Spotify in U.S.

MPAA Announces Record Earnings in Global Entertainment

The Motion Picture Association of America revealed that the global entertainment market reached $96.8 billion in 2018, 9 percent over 2017 and a new record. Most notable was the growth of streaming video, 27 percent over 2017 to 613.3 million global subscriptions. Cable subscriptions, meanwhile, dropped 2 percent to 556 million subscribers, marking the first time that streaming bested cable (although cable still earns more money). Theatrical box office in the U.S. and Canada grew to $11.9 billion, while the overall global box office grew to $41.1 billion. Continue reading MPAA Announces Record Earnings in Global Entertainment

MoviePass Updates Service, Addresses Exhibitors’ Concerns

MoviePass is relaunching its service with a marketing campaign that includes a billboard in Times Square and print ads. With the tagline “let’s go to the movies,” MoviePass’s second incarnation has to rise above the failure of its unlimited $9.99/month movie plan that drew millions of subscribers but then continually changed its terms to keep the company afloat. The new model includes both basic and “red carpet” plans whose price varies based on geography, with more expensive plans for cities where movie ticket prices are higher. Continue reading MoviePass Updates Service, Addresses Exhibitors’ Concerns

Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

Following the announcement that Netflix would be raising its subscription prices to help finance more original programming, Hulu is heading in the opposite direction to lure more streaming customers. The $7.99 per month cost of Hulu’s service will drop to $5.99 monthly. This new price could attract Netflix customers who are considering whether to cancel or downgrade their current Netflix subscriptions following the new price increase. Although the numbers widely vary, several recent surveys suggest that some Netflix subscribers are now considering a change. Continue reading Hulu Looks to Take On Streaming Rivals By Lowering Its Cost

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