WarnerMedia to Introduce an Ad-Supported Tier of HBO Max

Aiming to increase its subscriber base, HBO Max is launching a lower priced, ad-supported tier in the first week of June. The new tier is priced at $9.99 a month versus the ad-free tier at $14.99 a month. Subscribers to the lower priced tier will not have access to Warner Bros. features that debut simultaneously in theaters and on the higher-priced tier. WarnerMedia revealed that the ad-supported version will serve “limited commercials,” and allow advertisers to reach viewers in a way they cannot on linear TV. The company is also planning steps toward global expansion. Continue reading WarnerMedia to Introduce an Ad-Supported Tier of HBO Max

AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

AT&T has experienced an increase in HBO and HBO Max subscribers and wireless customers. Its number of domestic HBO and HBO Max subscribers grew from 41.5 million three months ago to 44.2 million today, including those who signed up for the new streaming service and others who subscribed via a cable TV provider. The company has also added 595,000 postpaid phone subscribers and a net gain of 207,000 prepaid phone subscribers. The telco cut expenses by increasing online customer service and promoting simpler plans. Continue reading AT&T: Gains in HBO and HBO Max Subs, Wireless Customers

Apple Music Pays 1 Cent per Stream but Metric Is Misleading

Apple Music informed musicians that it pays one penny per stream, which is roughly double the rate paid by Spotify, the world’s largest music streaming service. Spotify pays about one-third to one-half penny per stream, which is potentially offset by its 155 million subscribers (out of 345 total active users) versus Apple Music’s 60+ million. The Union of Musicians and Allied Workers (UMAW) responded to Apple’s announcement by saying that all music streamers should pay one penny per stream “at a minimum.” Continue reading Apple Music Pays 1 Cent per Stream but Metric Is Misleading

Netflix Running Test to Curb Unauthorized Password Sharing

Netflix is reportedly considering a move to enforce one of its terms of service: that a customer’s account credentials cannot be shared with individuals beyond the account holder’s household. The company recently introduced a limited test that displays a warning that reads, “if you don’t live with the owner of this account, you need your own account to keep watching.” It next prompts viewers with three options: to get an email or text verification code to authenticate the account, click on a button to verify later, or sign up for a new account. Continue reading Netflix Running Test to Curb Unauthorized Password Sharing

Disney+ Achieves 100 Million Subscriber Mark in Record Time

The Walt Disney Company’s streaming service Disney+ reached 100 million subscribers in its first 16 months of operation, after reporting 94.9 million subscribers on January 2. With the latest announcement, Disney+ is clearly on track to reach the goal of 260 million subscribers by 2024. At a shareholder meeting, Disney chief executive Bob Chapek again stressed that Disney+ is a company priority and that it still plans to add 100+ new titles each year. In comparison, Netflix has 203.7 million subscribers. Continue reading Disney+ Achieves 100 Million Subscriber Mark in Record Time

Survey Reveals U.S Viewers Adding More Streaming Services

During the COVID-19 pandemic, an increasing number of streaming media services have thrived and, according to a J.D. Power survey, Americans now subscribe, on average, to four streaming services, up from three when the pandemic began. That translates to 24 percent more in subscription fees, for an average consumer outlay of $47 per month in December, up from $38 in April. Netflix and Disney+ have surged, and newcomers HBO Max and Peacock have also done well. Apple wants to boost its Apple TV+ service but may find itself at a disadvantage. Continue reading Survey Reveals U.S Viewers Adding More Streaming Services

Netflix Tops 200 Million Subs in 2020, Lifted by the Pandemic

By the end of 2020, Netflix signed up a record 37 million new subscribers for a total of 203.7 million users, driven by the home-bound people eager for more entertainment during the COVID-19 pandemic. This latest bump in subscriber numbers took place in an increasingly competitive environment with new streaming services, including Disney+, Apple TV+, HBO Max and Comcast’s Peacock. Unlike other TV networks, Netflix has been able to offer more new content during the pandemic, with 500+ new titles in post production or ready to air. Continue reading Netflix Tops 200 Million Subs in 2020, Lifted by the Pandemic

AT&T to Launch Ad-Supported HBO Max and Mobile Service

AT&T plans to introduce a lower-cost, ad-supported version of HBO Max in the spring, said chief executive John Stankey, who added that it would be a “light ad load.” Some shows, however, would only be available to subscribers who pay for the full-price version. With the move, HBO Max is joining Hulu and NBC’s Peacock that also offer a free or lower-price version that comes with commercials. Stankey also revealed the company is considering ad-supported wireless phone plans as soon as a year from now. Continue reading AT&T to Launch Ad-Supported HBO Max and Mobile Service

Walmart to Roll Out Subscription Service With Free Shipping

On September 15, Walmart will debut its anticipated Walmart+ subscription service. At $98 per year, the new offering is intended to compete with Amazon Prime, priced at $119 per year. Walmart+ requires an order of at least $35 for free shipping directly from stores to customers’ homes. It offers 160,000 items, including produce and groceries, and subscribers will also get a 5-cent-per-gallon discount at its affiliated gas stations. Walmart hopes its many stores’ proximity to customers will mean delivery of fresher food than its rivals.

Continue reading Walmart to Roll Out Subscription Service With Free Shipping

Spotify’s Ad Business and User Activity Are Trending Upward

With the COVID-19 pandemic, music streaming and media services provider Spotify Technology experienced deep losses in the quarter ending June 30 including declines in daily active users and listening time as well as payroll taxes that were higher than expected. Now the Stockholm-based company reported that its advertising business is improving just as its listeners’ time spent on the app reached pre-pandemic levels. In fact, by the end of the same quarter, all regions served by Spotify — with the exception of Latin America — returned to those levels. Continue reading Spotify’s Ad Business and User Activity Are Trending Upward

Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Streaming giant Netflix announced that chief content officer Ted Sarandos is now co-chief executive officer with long-time chair & chief executive Reed Hastings. The move is largely seen as clearing the path for Sarandos to eventually succeed Hastings, who noted that the promotion “makes formal what was already informal — that Ted and I share the leadership of Netflix.” The company added 26+ million subscribers in the last two quarters as consumers began seeking more in-home entertainment while sheltering in place due to COVID-19. Continue reading Netflix Names Sarandos Co-CEO, Subscriber Numbers Grow

Parrot Analytics Develops a New Model for Streaming Metrics

Measuring the success of streaming video content has been challenging, but startup Parrot Analytics said it has created a solid metric — which it dubs Demand Expressions (DEx) — that not only counts viewers but also their levels of enthusiasm. From that data, the company said it can also extract information to accurately determine how many subscribers the show will attract. Chief executive Wared Seger noted the challenge of creating a “new standard” that will measure across “different shows, on different platforms, at different times.” Continue reading Parrot Analytics Develops a New Model for Streaming Metrics

Spotify Rolls Out Premium Feature for Party Mode Streaming

Spotify just debuted Group Sessions, a feature in beta testing for exclusive use of Premium subscribers. Group Sessions acts as a kind of “party mode” to allow two or more users in the same space to share control of the music being played in real time as well as contribute to a collaborative playlist for the group. The company points out that it is ideal for those quarantining together during the COVID-19 pandemic. Spotify anticipates the feature will now encourage more free users to convert to subscribers. Continue reading Spotify Rolls Out Premium Feature for Party Mode Streaming

Netflix Adds About 16 Million New Subscribers, New Content

At the end of Q1 2020, Netflix added 15.8 million new subscribers, more than double the company forecast. The growth spiked in March when people began to be confined due to the coronavirus pandemic, and Netflix stated that viewing and membership growth will decline when those circumstances end. As chief executive Reed Hastings put it, “We, too, are really unsure of what the future brings.” The company is still adding to its stock of original programs, buying the rights to a period piece set in the world of Sherlock Holmes. Continue reading Netflix Adds About 16 Million New Subscribers, New Content

Spotify Still Dominates Podcast Space, Acquires The Ringer

Spotify, reporting its Q4 results, revealed that it now has 271 million subscribers, up 31 percent from a year ago, with paying subscribers up 29 percent to 125 million. The company’s overall revenue reached $2 billion, up 24 percent from the previous year, with a gross margin of 25.6 percent. Spotify is still posting operating losses, with Q4’s pegged at $85 million, with its loss per share now at $1.26. Spotify also acquired Bill Simmons’ sports and pop culture website and podcasting network The Ringer. Continue reading Spotify Still Dominates Podcast Space, Acquires The Ringer

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